LeasingDesk Adds Leader to National Account Team


Larry Bellack hired as strategic account manager

(January 28, 2008) — LeasingDesk Insurance Services, a wholly owned subsidiary of RealPage, Inc., and a leading provider of point of lease systems to the multifamily industry, today announces Larry Bellack as strategic account manager. In his new role, Bellack will be primarily responsible for growing market share for LeasingDesk’s flagship product, eRenterPlan, within the multifamily industry.

Bellack will serve the Mid-Atlantic and Northeast regions by educating multifamily owner/operators on the importance of utilizing risk mitigation products to safeguard properties and increase NOI. Additionally, he will partner with trade and industry associations to expand LeasingDesk brand awareness on national, state and local levels.

“In previous sales positions Larry was highly effective in developing brand recognition and establishing key industry relationships,” said Dirk Wakeham, president of LeasingDesk. “We are confident he will continue to position LeasingDesk as the leading provider of risk mitigation products to the multifamily industry.”

Bellack brings more than 22 years of experience in national sales and marketing program development as well as extensive knowledge of the multifamily industry. He has worked closely with the National Apartment Association on various committees since 2000 and served as the chairman of the National Suppliers Council in 2003.

Prior to joining LeasingDesk, he served as vice president for AZUMA Leasing, the nation’s fastest growing in-unit washer and dryer leasing company. He created and implemented a national marketing program to generate AZUMA brand recognition within the industry as well as increase the company’s annual sales. As southern region field sales manager in the Property Management Segment with Sears, Roebuck & Company, Bellack managed national marketing programs and contract sales.

Bellack also managed his own business, One Source Supply, which provided maintenance repair parts to apartment owners/operators. Serving the company for more than 10 years, he worked as principal and vice president, as well as managed the entire sales and financial department before selling the company in 1995 and moving into the role of major accounts manager. During his tenure, Bellack generated revenue growth of more than 500 percent while managing the day to day sales operations of the company.

“Being able to work with a highly respected and innovative company such as RealPage is very exciting to me,” said Bellack. “I look forward to further establishing LeasingDesk as the leader in this industry using the experience I’ve gained throughout my career in the multifamily housing industry and utilizing my abilities to grow the company.”

RealPage’s LeasingDesk system is specifically designed for the multifamily industry, automating everything from lease application through execution of a signed lease. The product line includes online leasing, electronic leasing forms, eSignatures, resident screening, security deposit alternatives and renter’s insurance. For more information on LeasingDesk, please call 1-87-REALPAGE extension 3700 or visit www.realpage.com. For sales inquires for the Mid-Atlantic and Northeast regions, please contact Larry Bellack at larry.bellack@leasingdesk.com or (561) 756-7430.

To schedule an interview with a LeasingDesk executive please contact Marlena DeFalco at marlena@linnelltaylor.com or (303) 684-0300 Ext.124.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its five on-demand product lines include OneSite© property management systems that automate the leasing, renting, management and accounting of conventional, affordable and student housing properties; CrossFire© sales and marketing systems that help boost occupancy and build retention; YieldStar© asset optimization systems that maximize asset valuation and investment return through revenue management and market intelligence; Velocity™ utility and billing services that help accelerate payments for resident charges; and LeasingDesk™ point of lease systems that streamline the leasing process. For more information, please call 1-87-REALPAGE or visit www.realpage.com.