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CrossFire® Launches Portals for Mobile Devices

Renters and residents can now access information, transact business while on the go

(September 7, 2010)CrossFire, a division of RealPage, Inc. (www.realpage.com), today announced the launch of the mobile device portals for both prospects and residents, following a period of successful testing at several Camden Property Trust sites.

The Mobile Prospect Portal allows prospects who are out searching for an apartment to locate nearby communities via GPS and view full property details on their handheld devices; the Mobile Resident Portal gives residents the same mobility for paying rent, submitting service requests and staying informed about community issues.

“It’s not enough to have just a website anymore,” said Michael Munoz, Vice President of CrossFire Portals. “Your prospects and residents are becoming increasingly dependent on their mobile devices; they expect to be able to find the information they need and transact business while on the move.”

Attracting more prospects with Mobile Prospect Portals

The Mobile Prospect Portal has been in use at several communities belonging to Camden Property Trust. GPS technology helps prospects with mobile devices locate communities closest to their location — for example, when they’re in a car searching for an apartment. They can also view floor plans, access pricing and real-time availability, submit a guest card and even reserve a unit, all from their mobile device.

“Since June, we’ve had a 16% increase in mobile traffic according to site analytics, said John Selindh, Camden’s vice president of marketing. “With the assumption that more prospects are hitting our site due to the online campaigns, we can infer that prospects are comfortable with shopping for apartments using their mobile devices.”

Mobile Resident Portal is a convenient new amenity

The Mobile Resident Portal has also been in use at several Camden test sites, and is designed to deal with the primary concerns of most residents, such as receiving important community updates, submitting service requests, and paying rent online.

“During the first quarter of 2010, we processed over 165,000 transactions through our resident portal,” said Kristy Simonette, Camden’s senior vice president of strategic services and chief information officer. “We are pleased to now offer on-the-go access to our portal, allowing even more flexibility for our residents.”

In addition to providing powerful new capabilities for prospects and residents, the Mobile Prospect and Resident Portals extend CrossFire’s effort to promote self-service and reduce labor for onsite professionals. “The easier you make it for prospects and residents to do things for themselves, the greater the participation,” said Michael Munoz. “This means more renters engaging with your properties at any place and time.”

For more information on CrossFire, or to speak with a CrossFire executive, please contact Jessica Hickey (jessica.hickey@realpage.com) at (972) 820-3636.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on-demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student living, and military housing properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that increase asset valuation and investment return; Velocity billing & utility management services that increase collections and reduce delinquencies; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support and learning. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multifamily housing. RealPage offers Platform-as-a-Service through its RealExchange platform which provides a comprehensive toolkit of integration services for third-party application providers. Finally, RealPage now offers Infrastructure-as-a-Service to multifamily owners and operators to reduce IT costs and improve integration performance and reliability. For more information, call 1-87-REALPAGE or visit www.realpage.com.

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