CrossFire® Launches New Sales and Marketing Service Web Sites


Contact Center and Portal services enhance web presence with updated content and videos

(January 19, 2009)RealPage, Inc., (, a leading provider of Software-as-a-Service solutions to the rental housing industry, announces the launch of two new web sites for CrossFire Contact Center and CrossFire Portals, sales and marketing services to help boost occupancy and build resident retention.

The CrossFire Contact Center web site features content on the latest Contact Center services, including enhanced lead tracking reports, disaster preparedness and advanced Avaya switch technology. New videos showcase the benefits of CrossFire Contact Center services from an entertaining perspective. Visitors to site can even get a personal, inside look at the true value of the service.

“The launch of the new CrossFire Contact Center web site is something we’ve all been anxiously awaiting,” said Tony Pusateri, president of CrossFire Contact Center. “A lot of effort went into producing valuable content that speaks directly to property managers. I’m confident that the CrossFire Contact Center will be front and center for any property manager searching for a contact center solution.”

The CrossFire Portals web site aims to educate the rental property management industry about the importance of web presence and capturing the nearly 70 percent of prospects who are searching for a residence online. Four distinct packages of optimized web site functionality, along with 3D floor plans and animation are presented thoughtfully, with exciting graphics and sample web sites built by the CrossFire Portals team.

“It’s great to have the ability to showcase some of our web site work, and educate property owners and managers on the importance of attracting new prospects and driving them to lease online,” said Mike Munoz, vice president of CrossFire Portals. “The need to have a great and functional web presence has never been stronger, and CrossFire is here to provide the right solutions.”

To learn more about CrossFire Contact Center or CrossFire Portals, visit the new web sites at:

To schedule an interview with a CrossFire executive, please contact Michael Cunningham at or (972) 820-3409.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides Software-as-a-Service products and services to more than 30,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses. For more information, call 1-87-REALPAGE, or visit