Navigating CRM Options: A Practical Guide for Property Managers

Technology that seamlessly integrates with your current PMS can give you a significant competitive advantage, which is why the open-platform concept continues to gain traction. The reason is simple: Open-platform CRM solutions provide property management professionals the freedom to select the best tools for their needs. Gone are the days of settling for solutions that don’t easily integrate with existing property management systems. Instead, open-platform technology can integrate seamlessly, while also enhancing overall efficiency and improving resident satisfaction

This eBook explores the current state of CRM technology and helps you evaluate the various technologies and choose the best solution for you. We discuss, in depth, the three primary benefits of open-platform CRM solutions:

• Managing the Resident Lifecycle
• Boosting Efficiencies for Staff
• Delivering Convenient Experiences

As you will discover, open-platform solutions, like Knock^® CRM, allow for personalized leasing and living experiences while increasing staff efficiencies — and are mission critical to outperforming your competition and meeting evolving resident expectations.