2023 National Multifamily Renter Study: Trends & Truths (Whitepaper)
New survey data & discoveries debunk myths about what matters to apartment renters & reveal surprising insights & strategies
In this first-of-its-kind study, we separate myth from truth about today’s U.S. renters, uncover the strategies that drive results for property professionals, and add data-driven clarity to the multifamily renter conversation.
What makes this renter study stand out? The participants. This RealPage® study, led in partnership with The Center for Generational Kinetics (CGK), a global research and insights firm, includes 2,000 participants weighted to the 2020 U.S. Census for age, gender, geography and ethnicity — providing the accurate, missing “snapshot of renting in the U.S. today.”
This whitepaper reveals 12 interesting (and often surprising) discoveries from the national survey responses and fills in the gaps with deep analysis and the exact insights multifamily property leaders, asset owners and trend watchers need to know — but never had data to support.
You’ll learn what renters in America say about their experience, reasons and plans for renting, and unexpected and actionable insights to immediately apply multifamily strategies that delight current renters, attract new renters and result in better operational efficiency and returns.