RealWorld 2019: Connect. Discover. Exceed.


The property management industry cannot sit still. It doesn’t have time, because the speed of business – even the pace of the world – just doesn’t conform to neutral.

Along with analytical complexities, innovation and heightened consumer expectations are driving the advancement in the industry. On one front, information technology is racking up data at an alarming rate. Trying to make sense of all this data can be overwhelming for property managers and operators. At the same time, connecting with a diverse range of apartment renters and prospects continues to be a challenge. As market conditions change with the volatility of numbers on Wall Street, rent pricing takes on a whole new dynamic through revenue management.

Staying competitive in the property management industry

For the past 20 years, RealPage’s property management conference has equipped attendees to navigate the evolving rental housing industry. RealWorld 2019, set for July 21-23 in Orlando, Florida, will be no exception.

This year’s conference theme is “Connect. Discover. Exceed” – three action words necessary to outperform the competition. At the Hyatt Regency Orlando, industry leaders will build meaningful connections and learn about new technology and best practices as they prepare to take their businesses to the next level.

Education classes range from business intelligence and data analytics to product deep-dives, technological innovations and current industry trends. Content will cover all property management verticals (conventional, commercial, institutional, affordable, single family, vacation, military, student, and senior living). Hear how industry peers are solving everyday business problems and getting results.

But more importantly, the event is an opportunity for attendees to understand how they can leverage technology to move forward.

Here are a few can’t-miss educational sessions:

“Using Artificial Intelligence to Save Millions: How it Works.”

Monday, July 22, 4:30 p.m.-5 p.m.

Artificial intelligence is fast becoming a fixture in multifamily. Camden Properties recently partnered with RealPage to deploy a new resident screening model to assess a prospect’s willingness – and ability – to pay rent. RealPage has harnessed the power of machine learning and artificial intelligence combined with 20 years of renter data, and the results speak for themselves. A demonstration of the model will be given in this session, and Camden will share the intriguing results they are experiencing at their sites.

“Why Revenue Optimization Matters in Any Market Condition for Any Market Size and Any Asset Class”

Monday, July 22, 10:45 a.m.-noon.

RealPage’s precision data science is driving consistent revenue outperformance to the markets by 2-7 percent. In this session, experts will discuss in layman’s terms the basics of revenue optimization. They will examine the track record from millions of units deployed over multiple cycles, in markets of all sizes across the country and for all different types of assets and strategies.

“Benchmarking Tips and Insights from Industry Peers”

Monday, July 22, 3:45-5 p.m.

Benchmarking has been one of the industry’s most powerful disruptive technologies in recent years – bringing both sophistication and simplicity to a process that has long lacked both. Apartment industry experts who represent millions of units are leveraging benchmarking today. In this session, they will discuss how to utilize daily transaction data on revenue and expenses, monitor competitors, and evaluate operational execution.

“Utility Expense Management: How to Find Significant Savings from Your Utility Invoice Data”

Monday, July 22, 2:15-3:30 p.m.

No two ways about it, properties have unintended waste. An effective utility expense management program helps conserve energy while reducing risk, delays and vacant unit costs. This session will detail simple ways to find utility waste. Several real-life examples of how portfolios found significant savings – all from data analysis – will be shared.

“Introducing Next Generation Business Analytics” 

Tuesday, July 23, 10:30 a.m.-11:45 a.m.

RealWorld 2019 will unveil RealPage Business Analytics – the culmination of the best-in-class business intelligence tools, plus new integrations and data science innovations. This session shows the powerful new predictive and prescription alerts driven by true Artificial Intelligence from multifamily leaders in data science. The discussion will revolve around new third-party data integrations, including reputation management and an integration with the RealPage Portfolio Asset Management to provide a one-stop solution for monitoring a portfolio in near time.

“Price it Right with Amenity Analytics”

Tuesday, July 23, 3:45 p.m.-5 p.m.

Information pulled from a vast data warehouse can help accurately value asset amenities to make smarter pricing decisions which drive performance. The value of specific apartment amenities varies from one community to another based on  factors including competitor offerings, amenity quality, property location, renter preferences in the market and seasonality. In this session, attendees will learn how Amenity Analytics is making it easy to make better informed decisions when setting amenity pricing.

RealWorld 2019 has something for everyone, whether they work in I.T., accounting, finance, leasing and marketing, operations, asset management or company executive leadership. Expand real estate knowledge, increase proficiency and take advantage of valuable networking opportunities at the industry’s leading property management conference.

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