Lindsey Joyce is the Managing Editor of Copy Services at RealPage. Lindsey has publications in several academic journals and has been featured on numerous blogs about education, digital content marketing, and more. She holds a Ph.D. in Narrative System Design and a Masters degree in Professional Writing and Editing. Lindsey’s expertise lies in digital content creation and user engagement. She maintains that the success of any campaign is in the quality of its copy, whether it’s the copy in an email blast, the copy for a video script or shot list, or the copy on a website or social media post.