GoDirect Marketing

Never waste another marketing dollar with this all-in-one property management marketing solution.

Capture Valuable Lead Data Directly

By cutting out the indirect lead sources, LeaseLabs by RealPage® GoDirect Marketing gives you the power to turbo-charge your marketing efforts, save marketing dollars and convert more qualified leads to leases. This high-performance, all-in-one platform boosts your brand and maximizes reach for your properties across multiple marketing and social channels—all at a lower cost-per-lead than what you’re doing now. GoDirect Marketing integrates simply and seamlessly, no matter what property management system your’re using.

“We’ve minimized our ILS spend down to a single ILS per community, which is a huge cost saving across the board. We’ve invested the remaining marketing budget into the LeaseLabs full stack. This ensures a single strategy is powering all of our marketing channels.”

Alexis Murrell
Director of Marketing, Olympus Property

The GoDirect Marketing Advantage

From brand awareness to lead nurturing to lead generation, the GoDirect Marketing approach is a proven, complete apartment marketing strategy, resulting in more leads, more leases and more robust ROI.

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GoDirect Marketing Core Solutions


GeoTargeter location-based advertising platform enhances top-of-funnel marketing efforts by delivering hundreds of thousands of mobile display ads in popular mobile apps and websites, retargeting those users that clicked on your ads, and tracking physical leasing office visits with conversion zones.

The Search Marketer

The Search Marketer is more than just Pay-Per-Click (PPC) management. It enhances your search engine presence and visibility through paid search, remarketing, Gmail advertising, call tracking and conversion-optimized landing pages.

Search Engine Optimization

SEO builds your property’s search engine visibility which directly results in increased organic search traffic from qualified visitors. We analyze your local competitor’s property keywords and perform technical site audits to continuously improve your organic rankings.

Social Media Optimization

Increase engagement, website traffic, and leads with cohesive and targeted social media marketing campaigns. Our team of social media experts stay on top of digital trends to effectively execute a combination of paid and organic campaigns that increase engagement and social media traffic.

Content Marketing

We will create a custom content marketing strategy for your property that will consist of hyper-local content written by local content creators. Our experienced SEO copywriters will custom-curate blogs highlighting local events, trending topics, and review local hotspots to drive traffic to your website and engage your target audience.


Our digital asset manager, PropertyPhotos™, elevates your online presence and increases property marketing performance with high-quality 3D floor plans, virtual tours, professional photography and breathtaking videos. With GoDirect Marketing, you’re provided with an individual subscription to this service along with cloud-based, digital asset management—all within the platform.

Go Above and Beyond

Strengthen your omni-channel marketing strategy and digital brand presence even more with additional GoDirect Marketing capabilities:

  • Leasing Analytics
  • Reputation Management
  • Email Marketing
  • Custom Websites
  • Web2Print Social
Get Started with GoDirect Marketing

RealPage GoDirect Marketing

By cutting out indirect lead sources, LeaseLabs by RealPage GoDirect Marketing gives you the power to turbocharge your marketing efforts. With this all-in-one solution, you’ll never waste another marketing dollar.