Different Roles, Different Metrics: How Multifamily Personas Are Assessing 2027 Trends
As 2027 approaches, the apartment industry continues to evolve. Market fundamentals appear to be improving, but capital markets are turbulent due to choppy macroeconomic conditions.
Rapid advances in technology are changing the operational landscape, increasing the importance of systems and people speaking the same language across every part of the business. Even so, the themes shaping 2027 won’t look the same for every role, and each persona is asking different questions about what comes next.
This webcast explores the topics each industry persona will focus on in 2027, from owners and investors to operators and onsite teams, with added segment-specific commentary for student housing, affordable housing, mixed portfolios, and broader implications of AI. The discussion will also connect the dots between these groups to show how these trends may overlap and inform key topics and emergent themes for the coming year.
Join Realpage Chief Economist, Carl Whitaker, for a persona-by-persona look at the topics that matter the most for each part of the business, backed by contextual performance and economic data.
Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
