Market Intelligence: California Q3 Update (Secondary Metros)
Apartment market performance across California continues to diverge at both the regional and product level. Northern California—particularly the San Francisco Bay Area—is seeing a sharp rebound in demand, supported in part by the ongoing AI-driven economic expansion. In contrast, Southern California metros are experiencing more tempered demand at a time when supply levels remain modestly elevated relative to historical norms.
Adding another layer of complexity, performance trends vary meaningfully by product type, with Class A, Class B, and Class C segments following distinctly different trajectories across the state.
Is Northern California positioned for continued demand acceleration in the months ahead? Will Southern California stabilize as supply pressures ease? And which economic indicators will be most critical to watch as conditions evolve?
This webcast will provide a focused on the region's secondary & tertiary markets, including the following areas:
- Oxnard-Thousand Oaks-Ventura, CA
- Salinas, CA
- Santa Cruz-Watsonville, CA
- Santa Maria-Santa Barbara, CA
- Santa Rosa-Petaluma, CA
- Vallejo/Napa, CA
- Bakersfield-Delano, CA
- Fresno, CA
- Modesto, CA
- Stockton-Lodi, CA
Download presentation slides here.
Listen to the latest Primary markets update for this area here.
Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
Dustin Weaver
Market Analyst, RealPage, Inc.Dustin Weaver is a Market Analyst with RealPage's Data Analytics division, where he focuses on conventional apartment market analysis, research and data methodology. Dustin leverages his background in partnering with institutional investors and REITs to enable easier consumption and application of multifamily data and analysis.
