Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
The Next Era of Revenue Management
In this episode of Multifamily Talks Live, host Krista Hurley is joined by Amy Dreyfuss, SVP of Data & Analytics, and Rich Hughes, SVP of AI and Innovation at RealPage, for a conversation on the next era of revenue management. Together, they explore the evolving role of AI in forecasting, leasing, renewals, and operational decision-making. From the fundamentals of revenue management to the future of connected intelligence and agentic AI, this discussion offers practical insights for operators looking to improve efficiency, build trust in AI-driven workflows, and prepare for an increasingly data-driven future.
Amy Dreyfuss
SVP Revenue Management
RealPage, Inc.
Amy Dreyfuss is Senior Vice President of RealPage Revenue Management overseeing both LRO and YieldStar. Amy has over 20 years of experience in multifamily operations and revenue management. Prior to joining YieldStar in 2009, she oversaw operations and revenue management for a Dallas-based firm. Amy began her career with RealPage as a YieldStar Consultant responsible for the implementation of a diverse portfolio of clients ranging from private owner/operators to fee managers to REITs and institutional owners before becoming a part of the leadership team in 2010. In addition to growing the YieldStar client base in the U.S., Amy is responsible for expansion into Canada and the United Kingdom.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Rich Hughes
Senior Vice President, Data Science
RealPage, Inc.
Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.