Increase Digital Adoption and Accelerate Your Paperless Transformation
See how Ashland Greene grew LOFT Loyalty adoption from 38% to 47% and expanded resident self-service.
As Ashland Greene Living continued centralizing operations, onsite teams were expected to do more with fewer resources. Manual payment collection, paper-based workflows, service requests, and growing resident office traffic created operational challenges that made it more difficult to deliver a consistent resident experience. To support its modernization goals, the organization launched a portfolio-wide paperless initiative designed to simplify operations and encourage resident self-service.
Ashland Greene used LOFT to help residents manage payments, submit service requests, access communications, connect with their community, and earn loyalty rewards. These digital tools gave Ashland Greene a foundation for more efficient operations across its portfolio.
To build adoption, Ashland Greene paired LOFT with resident education, weekly communications, social media campaigns, team coaching, and loyalty incentives. These efforts showed residents the value of self-service and helped onsite teams adapt.
The results were measurable: LOFT Loyalty adoption increased from 38% to 47%, online payment adoption increased from 53% to 56%, digital payment penetration reached 63%, and Ashland Greene completed its transition to a fully paperless operation.
Download the full case study to see how the organization reduced reliance on manual payment workflows while building a more connected resident experience.
