Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Your 2026 AI Playbook—The Must-Dos (and Don’ts)
Be part of our ongoing, candid conversations covering everything shaping the multifamily industry. In this Multifamily Talks Live session, host Krista Hurley, Industry Principal at RealPage, will be joined by Saad Arij from Asset Living to dive into the essential steps for building an AI strategy that drives real results—and the common mistakes to avoid.
We’ll cover:
- How to align AI initiatives with your operational goals
- Practical use cases for AI in leasing, operations, and facilities
- What NOT to do when implementing AI in multifamily
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Saad Arij
Senior Vice President, Leasing, Multifamily, Student, & New Development Leasing at Asset Living
Asset Leasing
Saad oversees national leasing operations, lease-up strategy, centralized marketing, and business development support across Asset Living’s multifamily and student platforms. He drives strategic marketing and leasing initiatives to support portfolio performance and client growth objectives, with a strong focus on aligning brand, customer experience, and data-driven decision making. Saad brings over 16 years of industry experience, including more than 12 years with Asset Living, where he has played a direct role in the success of over 200 real estate markets nationwide. He is known for developing talent, fostering collaborative operational partnerships, and guiding teams through both growth and change to deliver consistent value for clients and communities.