The Smartest Budget Isn’t the Leanest: Rethinking Multifamily Spend for 2027

Krista Hurley is the Industry Principal for Agentic AI Workforce at Realpage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies

With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.

Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in Realpage employee resource groups, including EMPOW-HER and BE WELL.

Pauline Houchins is an Executive Vice President with Asset Living and joined the team through the First Communities merger in January 2024.  During her 25 years of multifamily experience, she has overseen a range of asset types, including conventional and new development for institutional and private equity firms.

Pauline has managed the transactions of more than 60 assets worth over $2B in collective value and currently oversees $3.5B in multifamily assets. She has extensive experience in the Sunbelt region and major metropolitan areas that include Atlanta, Austin, Charleston, Charlotte, Dallas, Houston, Jacksonville, Nashville, Orlando, Raleigh/Durham, Tampa and Washington, DC.  

Before joining First Communities in 2012, she was a publisher for a multifamily publication where she directed the sales, marketing and production of the Atlanta division. Prior to her publishing career, she worked within the multifamily sector at The Worthing Companies, where she spent 13 years holding various positions that included Director of Training and Marketing and Regional Development Director. Pauline is an active member of the Atlanta Apartment Association and the National Apartment Association (NAA) and holds a Lyceum Leadership Association designation. She received a Bachelor of Science in Business in 2003.

Bridget Liberti oversees operational services for Dayrise Residential. Bridget has been in the multi-family industry for 18 years and has held many different positions throughout her career. Bridget has a passion for developing and supporting new programs, inclusive of centralized services and operations support. She is a manager, trainer, and leader of new initiatives. Her most recent achievements have been the rollout of OPS Technology and is responsible for the end user experience with LRO, Yieldstar, and AIRM systems. She is also a RealPage power user. Bridget has served on committees in both local and state apartment associations, most recently as the Co-Chair for the AANC DE&I committee. Alongside her day job, she has created an Introduction to Mentoring seminar to help other organizations jumpstart their peer-to-peer training programs and is working to complete her first leadership book that focuses on the same.