RealPage, Inc. announces the appointment of Alex Chang to the role of EVP, Marketing Solutions
(October 5, 2012) — RealPage, Inc. (NASDAQ: RP), today announced the appointment of Alex Chang to the role of EVP, Marketing Solutions. As the industry leader of on-demand software (Software-as-a-Service) and software-enabled services to the rental housing industry, RealPage provides product solutions to apartment communities and single family rentals across the United States.
“As a proven and recognized entrepreneur and innovator, Alex brings enhanced insight into the needs of our clients,” explained Steve Winn, president and CEO, RealPage, Inc. “His experience in consumer marketplaces and social marketing makes him an ideal fit to lead our Marketing Solutions group as we continue our drive to provide RealPage clients with unparalleled solutions and service. We’re excited for Alex to join the RealPage team.”
Leading the LeaseStar, Level One Contact Center and RealPage Payment and Portals divisions, Chang will be responsible for RealPage’s multichannel marketing solutions product centers. From targeted websites, social media solutions, customer call centers and lead management tools, the marketing solutions team provides marketing campaigns that drive customers from lead origination to lease closing.
As a multi-year recipient of the Inman News’ “100 Most Influential Leaders in Real Estate” award, Chang continues to be recognized as a leader in the real estate field. “I’m incredibly excited to join such an established leader in the residential rentals world,” said Chang. “As a team, we have an amazing opportunity to revolutionize how the industry acquires, converts and retains customers through best in class cloud marketing solutions and services.”
As founder and CEO of Roost.com, a real estate solutions technology company spanning search, SEO and social media marketing solutions, Chang created a breakthrough online platform for the real estate ecosystem which provided access to over 80 regional multiple listing services (MLS). His social marketing platform was featured as the primary tool in the California Association of Realtors’ first social media training program. Prior to that, he was a key member of the leadership team that launched Walmart.com, serving as Senior Director of Services. A graduate of Middlebury College, Chang also holds an MBA from the UC Berkeley, Haas School of Business.
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States. Its on demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student living, senior living and military housing properties; LeaseStar™ multichannel managed marketing that enables owners to originate, syndicate, manage and capture leads more effectively and at less overall cost; YieldStar® asset optimization systems that enable owners and managers to optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property; Velocity™ billing and utility management services that increase collections and reduce delinquencies; LeasingDesk® risk mitigation systems that are designed to reduce a community’s exposure to risk and liability; OpsTechnology® spend management systems that help owners manage and control operating expenses; and Compliance Depot™ vendor management and qualification services to assist a community in managing its compliance vendor program. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support and learning. RealPage’s MyNewPlace® subsidiary is one of the largest lead generation apartment and home rental websites, offering apartment owners and managers qualified, prospective residents through subscription, pay-per-lead and LeaseMatch pay-per-lease programs. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multifamily housing. For more information, call 1-87-REALPAGE or visit www.realpage.com.