Bestselling author will share how companies can create content that helps, and not sell to, potential residents while giving them a better insight into their brand
(May 8, 2013) — RealPage, Inc. (NASDAQ: RP), a leading provider of on-demand software and software-enabled services to the rental housing industry, is pleased to announce that Ann Handley, best-selling author and chief content officer of MarketingProfs, will present as a featured speaker at the 2013 RealWorld User Conference in Denver, Colorado, on Tuesday, July 16.
During her engaging and entertaining presentation, Ann will talk about the importance of creating content that breaks through the advertising and marketing clutter to tell the story of not only the rental housing company, but of the community as well.
“Multifamily or rental housing companies may not think they have a compelling story to tell… but they do,” said Handley. “Those stories can deliver a sense of what apartment communities are about, what makes them unique, and why renters should live there. Content isn’t just a tactic, it’s an amazing opportunity.”
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the chief content officer of MarketingProfs (www.marketingprofs.com), a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2012). The book has been translated into nine languages, including Turkish, Chinese, Korean, Italian, and Portuguese.
With more than 160,000 followers on Twitter, Handley is passionate about using social tools like Twitter and others to build relationships for organizations and individuals.
About RealWorld 2013
RealWorld 2013, held in Denver, is the annual RealPage user conference that features educational sessions to provide interaction, information and in-depth looks at industry trends. It also provides one of the best networking opportunities in the multifamily industry with more than 1,000 professionals gathering along with industry and product experts and executives from RealPage. To learn more about the 2012 RealWorld User Conference or to register, please visit the event web site at www.realpage.com/realworld/.
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States. Its on demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student living, senior living and military housing properties; LeaseStar™ multichannel managed marketing that enables owners to originate, syndicate, manage and capture leads more effectively and at less overall cost; YieldStar® asset optimization systems that enable owners and managers to optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property; Velocity™ billing and utility management services that increase collections and reduce delinquencies; LeasingDesk® risk mitigation systems that are designed to reduce a community’s exposure to risk and liability; OpsTechnology® spend management systems that help owners manage and control operating expenses; and Compliance Depot™ vendor management and qualification services to assist a community in managing its compliance vendor program. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support and learning. RealPage’s MyNewPlace® subsidiary is one of the largest lead generation apartment and home rental websites, offering apartment owners and managers qualified, prospective residents through subscription, pay-per-lead and LeaseMatch pay-per-lease programs. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multifamily housing. For more information, call 1-87-REALPAGE or visit www.realpage.com.