Phones in Hand, Leasing Teams Take On Marketing


Live virtual tours help apartment operators sign prospects in peak moving season, according to industry experts.

Multi-Housing News (July 14, 2020) -- The onset of COVID-19 in mid-March could not have come at a more inopportune time for apartment operators. The sector’s spring and summer peak leasing season was set to begin, but stay-at-home orders largely restricted apartment communities from providing tours to prospective tenants.

The initial fallout jolted the multifamily industry. By the end of March, year-over-year leasing volume had plunged 46 percent, and only in mid-May did it start to rebound, according to RealPage.

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