Beyond Staffing: Building AI-Enabled Capacity for Multifamily Teams

Why connected workflows and human-centered AI can help property teams manage more complexity without losing judgment or trust.

By Krista Hurley
Industry Principal, AI Workforce

The central idea

Multifamily workforce challenges are no longer only about filling open positions. It is about giving teams enough capacity to manage a growing volume of interconnected work while preserving human judgment and relationships that define the resident experience.

Multifamily teams are managing more work, more complexity and more resident touchpoints. In this Principal Perspective, Krista Hurley explores why staffing alone may not solve the capacity challenge—and shares a five-part framework for connecting workflows, applying AI with clear guardrails and supporting the human judgment that builds resident trust.

About the Author

Krista Hurley, Industry Principal, Agentic AI Workforce, Realpage, Inc.

Krista Hurley is the Industry Principal for Agentic AI Workforce at Realpage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies.

With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.

Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in Realpage employee resource groups, including EMPOW-HER and BE WELL.