Market Analytics

RealPage® Market Analytics Provides Performance Data for 100% Visibility

Multifamily’s unparalleled market intelligence platform provides 100% visibility into market, business and asset performance, enabling property management stakeholders to view, visualize and leverage insights, information and reports at market, submarket and property levels.

Multifamily Insights You Can Trust to Minimize Risk,
Maximize Returns and Drive Growth

RealPage Market Analytics, formerly Axiometrics, runs on unique lease transaction data, current survey data, the rental real estate’s industry’s deepest trove of historical data, Real Capital Analytics’ sales transaction data, and precise econometric modeling—for a powerhouse intelligence platform that helps stakeholders make capital allocation, construction, acquisition, management and disposition decisions with absolute confidence.

Intelligence for Property Managers

Actionable market, submarket, neighborhood and property intelligence on supply, demand, rent, concessions, occupancy trends, 5-year submarket level forecasts, and competitor analysis to increase rents and occupancy, reduce costs and grow revenue for property management companies.

Testimonial: BH Management Responds in Real Time with RealPage Market Analytics

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Intelligence for Multifamily Property Owners

Operate efficiently, generate desired cash flow and fuel NOI growth with actionable multifamily housing intelligence from market down to property levels that identifies trends, concessions, submarket forecasts and competitor insights to drive true property performance.

Testimonial: Simpson Housing Trusts Lease Transaction Data from RealPage Market Analytics

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Intelligence for Property Management Investors

Drive superior asset performance, see trends in capital markets, realize maximum returns and mitigate risks with actionable market, submarket, neighborhood and asset intelligence that uncovers the best rental real estate investment opportunities.

Learn more about elevating investor engagement and confidence with RealPage Investor Management Services (IMS).

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Intelligence for Apartment Developers

Identify land acquisition and development opportunities in submarkets and neighborhoods with the highest expected risk adjusted return on investment and design, build and price the optimal asset to capture apartment demand.

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Intelligence for Lenders

Identify the best real estate loan origination opportunities, drive maximum returns and minimize risks with accurate market, submarket, neighborhood and asset intelligence.

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Intelligence for Brokers

Uncover prospects in multifamily property acquisition/disposition cycles, drive new property sales opportunities, facilitate deals, close sales and realize quicker returns with actionable market, submarket, neighborhood and property intelligence.

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Intelligence for Multifamily Vendors

Discover sales opportunities, find properties, owners, property managers and decision-makers to target for services, close sales and realize growth with actionable market, submarket, neighborhood and property intelligence.

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The Difference Lease
Transaction Data Makes

Most multifamily industry market performance measurement tools rely primarily on asking rents and occupancy survey data for KPI reporting—disclosing only 5% of property metrics. Multimillion-dollar decisions should not be based on blinded research. With lease transaction data, the RealPage Axiomertics Market Analytics platform makes it possible to see real-time rent roll and revenue, compare new lease rent growth to renewals by market or submarket, and see retention rates, lease terms, average vacant days and other key intelligence to guide decision support.

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No other multifamily market research platform has integrated this tremendous scope of data resources:

Lease transaction data from 13M+ units & 400+ markets

Real Capital Analytics sales data covering $18T in transactions

Historical apartment data spanning nearly 30 years of market cycles

Customized Property Asset Valuation & Market Visibility

Now bundled with Market Analytics, Axiometrics Asset Intelligence from RealPage delivers a truly comprehensive real estate market intelligence platform that offers you 100% visibility into national, market, submarket and asset performance. Combining advanced, streamlined workflows with actual lease transaction data, world-class analytics and deep customization options, this single integrated solution is designed to expand access to the specific data sets that give your stakeholders total confidence and tailored insights that give you clearer vision, strategic focus and unprecedented flexibility to assess and improve your multifamily portfolio value.

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Industry-leading data innovations like these give you smarter answers faster:

Automated Valuation: Targeted, “one-click” True Competitor analytics

Expanded Forecasting: Performance trends across asset, submarket & market

Specific Trends: Radius-based renter demographic analysis of apartment demand drivers

Strength in Numbers

Explore five ways you can use an advanced data analytics platform to power the entire multifamily lifecycle — from site selection, development and lease-up to ownership and operations, and acquisitions and dispositions.


Anytime. Anywhere.

New Market Analytics Mobile App

Receive instant on-the-go insights while traveling in market for conventional and student housing properties and competitive assets with granularity down to the floorplan level, plus visibility into new construction pipeline occurring or planned nearby.

Supporting Student Housing Asset Management Strategies with combined resources no one else has.

In addition to possessing KPIs for nearly 1,000 universities, Market Analytics for Student Housing is supported by industry-leading economists, market analysts and data scientists providing rigorously tested econometric modeling and forecasting. Other capabilities for asset strategy support include:

  • Radius-based university forecasting
  • Advanced aggregations
  • Advanced niches and filters
  • Comprehensive university-segmented reports, publications and commentaries
  • Industry’s most comprehensive historical data set from 2013
  • Cut costs and boost productivity with platform efficiencies
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Intuitive dashboards and an easy user experience make it possible to:

Get answers faster and accelerate decision making

Quickly perform SWOT analysis on universities

Easily discover, predict, visualize, collaborate, model and manage data

Custom Feasibility Studies by RealPage Market Analytics

Execute with certainty on your next residential development or investment with a custom feasibility study created and vetted by our team of senior economists and real estate analysts that includes micro-level insights to help secure financing and maximum apartment occupancy and rent performance. RealPage feasibility studies are some of the most detailed in the industry and comply with National Council of Housing Market Analysis (NCHMA) and United States Department of Housing and Urban Development (HUD) standards.

Inquire today for insights including:
  • Apartment demand drivers from a macro and micro level, including employment and demographic trends
  • Past, present and forecasted market conditions
  • Project-specific recommendations on unit mix, unit sizes, total units, rents by floor plan, amenity packages, lease-up strategies and more
  • Student housing studies include more analysis on university-level demand drivers, such as enrollment, high school graduation rates, tuition costs, student retention and more

Contact a Client Success Manager Today

Intelligence in Action

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RealPage Webcasts

Join our live market update webcasts with the industry’s leading economists and analysts discussing market fundamentals, trends, forecasts and diving into performance by metros.

View Market Update Webcasts

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RealPage Analytics Blog

Stay up-to-date with the most accurate apartment intelligence—including trends and forecasts—and industry news from multifamily’s leading economists and analysts.

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Continental Relies on RealPage Market Analytics Intelligence to Reduce Risk

Paul Vastag’s biggest concern is mitigating risk. As VP of Business Intelligence for Continental Properties, he trusts RealPage Market Analytics to provide accurate intelligence to underwrite deals, evaluate investments and track performance across Continental’s 15,000-unit portfolio of townhome-style apartment homes.

RealPage Market Analytics delivers accurate and comprehensive intelligence trusted by top NMHC companies to drive investment decisions.

Additional features that support the asset strategies of companies like Continental and the NMHC’s top owners, operators and property management companies include:

  • AI Forecasting
  • Econometric Modeling
  • Graphic Visualization Tools
  • Data Direct – Customized Data Extracts
  • Market-Segmented Reports, Publications and Commentaries
  • Economist and Market Analyst Insights and Advisory Services
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“Market Analytics has been incredible for us. It's been a hole-in-one the way it's married the best of Axiometrics® with lease transaction data and other data sources to make it more robust for making solid decisions that help our investors and clients. Our teams feel super-confident leveraging it to tell us if we’re doing the right thing.”

Jessica Dakin
Director of Revenue Management, BH Management

RealPage Market Analytics has become our one-stop shop for multifamily market research… [with tools that] provide an instant evaluation of any potential transaction that crosses our desks.

Jordan Moss
Founder, Catalyst Housing Group

As market researchers guiding the underwriting of high-dollar, complex multifamily deals in a competitive environment…we highly value RealPage’s data because it provides details on rent rolls such as lease renewals and true revenues that simply aren’t available anywhere else.

Aimee LaMontagne Baumiller
Vice President, PNC Bank

RealPage is a Trusted Intelligence Source for

Find Out How to Leverage RealPage Market Analytics for Your Needs

Science, Stories and Success

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