Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
7 Signs AI Is Ghosting Your Apartment Community (#4 Will Hurt)
From AI Search to the Renter Shortlist
A renter asks AI to find a dog-friendly two-bedroom near downtown. Which communities might show up in the answer, and what helps them get noticed?
In this episode of Multifamily Talks, Lisa Haskins, Industry Principal and Veronica Romney, VP/GM of Demand Marketing at Realpage, explores how AI tools can shape renters’ discovery journeys, why some communities may be overlooked, and what marketing teams can do to strengthen their visibility.
Key takeaways
- What AI tools may consider when surfacing community recommendations
- Why strong search rankings don’t always translate into AI visibility
- Practical steps marketing teams can take to improve their chances of being discovered
- How to connect AI-driven discovery with qualified leads
- Where AI fits in the renter journey—and where human insight still matters
Krista Hurley
Industry Principal, Agentic AI Workforce
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce at Realpage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in Realpage employee resource groups, including EMPOW-HER and BE WELL.
Lisa Haskins
Industry Principal
Realpage, Inc.
Lisa Haskins is Industry Principal of Marketing at Realpage, where she brings an operator’s mindset to the intersection of multifamily marketing, technology, and customer experience. Having started her career onsite as a leasing consultant and assistant community manager before moving into customer success, solution engineering, and marketing technology, Lisa understands both the pressure to drive performance and the very human experience behind every lead, tour, and lease. Today, she helps multifamily leaders make sense of what’s changing—from AI and renter discovery to attribution, connected technology, and the evolving customer journey—by translating complex ideas into practical strategies tied to real business outcomes. Whether she’s working directly with a client, digging into new solutions, or connecting broadly with the industry, Lisa brings curiosity, empathy, and a firm belief that innovation works best when we don’t lose sight of the humans it’s supposed to help.
Veronica Romney
VP/GM Demand Marketing
RealPage
Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 18 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she’s seen the marketing industry evolve from every angle. Veronica’s mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work. When she’s not “making it rain,” she’s hosting the Rainmaker Podcast or wrangling her two man cubs in North Carolina.