Strategically Placed 3D Floor Plans Increase Site Usage by 400%


Statistics from CrossFire® Studio show dramatic increases in visitor retention and site usage

(June 16, 2009)—RealPage, Inc., a leading provider of on-demand software and services to the multifamily industry, today announced recent web statistics from CrossFire Studio that show dramatic increases in web site visitor retention and time spent online with the use of strategically positioned 3D floor plans and animations on apartment community websites.

When performing web statistic analysis for several of its clients with 3DView floor plans, CrossFire Studio determined that websites with 3DView-created 3D floor plans displayed on the home page dramatically decreased visitor “bounce” rates from the industry average of 33 percent to less than three percent. Bounce rates measure of what percentage of site visitors leave a website after only viewing the initial homepage. In addition, the data showed that users spent an average of seven to eight minutes on the site compared to the industry average of one and a half to two minutes, an increase of more than 400 percent in most cases.

“The response to our 3D floor plans and animations has been tremendous. 3DView gives our clients’ communities the opportunity to highlight their greatest asset and product—the floor plan,” said Michael Munoz, vice president of CrossFire Studio. “By strategically positioning 3D floor plans and animations on their websites, our clients’ prospects spend significantly more time exploring the site and look at far more floor plans.”

Further analysis reveals that the use of 3D floor plans increases the number of return visitors seeking additional information about the property, indicating that apartment communities using 3D floor plans on their websites are likely to see an increase in leases from online visitors.

Countryside Asset Management, a property management company in Boulder, Colorado, recently deployed 3DView floor plans and animations across its entire portfolio. “Since displaying 3DView floor plans and animations on our property website home pages, prospects dive deeper into our websites and stay longer,” said Sandy Swenson, senior asset manager. “We have no doubt that 3D floor plans help us convert more prospects into leases.”

CrossFire 3DView floor plans and animations have been created and deployed on websites for more than 40 property management companies throughout the U.S. since launching in November 2008. Clients include UDR, Nolan Real Estate, Habitat, Countryside Asset Management, Orion and many others.

To schedule an interview with a CrossFire executive, please contact Michael Cunningham at or (972) 820-3409.

About 3DView
3DView provides an easy and affordable way to convert a community’s most critical asset—its floor plans—from flat, regular 2D into a visually appealing 3D format as well as animated 3D walk-throughs. For more information, visit

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses.