RealPage Enters Senior Living Market


Multifamily software provider branches into new market with the acquisition of A.L. Wizard

(September 21, 2009) RealPage, Inc (,a leading provider of on-demand software and services to the real estate industry, has officially entered a new multi-tenant market with the acquisition of A.L. Wizard, a software and best practices pioneer in the senior living industry.

Founded by a nurse and former senior living executive, A.L. Wizard developed a nationally-acclaimed assessment method for resident acuity measurement and community management best practices. A strong adoption rate has made A.L. Wizard an industry standard in senior living software for nearly a decade.

According to Dirk Wakeham, executive vice president at RealPage, “We studied the senior living market for two years before approaching A.L.Wizard. We were most impressed by the enthusiastic endorsement of the company by their clients. When we dug a little deeper, it became clear that A.L. Wizard was able to consistently help operators increase revenue by $500 to $1,000 per unit per year by optimizing revenue from each resident, based on the creation and dynamic management of the assessment, staffing and billing process.”

“We intend to continue supporting the A.L Wizard platform and will be upgrading the technology platform over time to a true Web-based, on-demand application,” said Wakeham. “This process will be transparent to A.L.Wizard clients. More importantly, RealPage will be adding many new features to the platform, including improved marketing capabilities, electronic payment for rents and ancillary fees, group purchasing to help reduce costs, and a powerful accounting and central reporting platform.”

“We’re excited to align with RealPage,” said Rose Lochmann, chairman and co-founder of A.L. Wizard. “They have excellent technology resources and they are committed to evolving our solution to meet the growing needs of our customers and the marketplace.”

Lochmann adds, “All of the current A.L. Wizard management will remain in place, and RealPage plans to add significant resources to our product development, support and sales organization. We couldn’t be happier with this new partnership, and we feel like our clients will have many new options for growth with this acquisition.”

The acquisition marks the continued efforts of RealPage to expand on-demand services into new multi-tenant markets.

“For more than 20 years, we’ve been primarily focused on the multifamily industry. Recently we’ve taken initiatives to expand our solutions to the student living and military housing channels, and now our focus is on senior living,” said Steve Winn, CEO of RealPage. “Given the demographic trends in our country, senior living is a vast market with explosive growth opportunities. Our goal is to help senior living management companies exploit that growth in as profitable a manner as possible.”

For more information on the A.L. Wizard acquisition, or to schedule an interview with a RealPage or A.L. Wizard executive, please contact Jessica Hickey at or (972) 820-3636.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses.For more information, call 1-87-REALPAGE or visit

About A.L. Wizard
A.L. Wizard provides industry-leading assisted living management solutions to top assisted living providers nationwide. The solution suite enables Resident Management, Staffing Management and Marketing, while providing executive managers with the information and insights to manage care and costs across communities. Designed by a nurse and former assisted living administrator, A.L. Wizard embodies state-of-the-industry acuity measurement and management best practices. Combining exceptional ease of adoption and dramatically low cost of ownership, A.L. Wizard is the accepted standard in assisted living software. For more information, call 888-523-0041 or visit