M/PF YieldStar Strengthens Leadership with Revenue Management Innovator Jeffrey Roper


(April 30, 2007)—RealPage, Inc., a leading provider of on-demand software and services to the multifamily industry, today announced that it has strengthened the leadership of its M/PF YieldStar division with the addition of Janine Steiner Jovanovic, a multifamily real estate technology expert who will take on the role of president of the division. Steiner Jovanovic will join forces with Jeffrey Roper, principal scientist and chief product officer, who plans the development strategies for M/PF YieldStar’s on-demand asset optimization systems.

Steiner Jovanovic will lead the daily operations of the organization, focusing on improving all of the critical sales, support, consulting, development and operational processes. Roper will focus on accelerating delivery of more advanced generations of Price Optimizer, an on-demand tool for optimizing rental revenue, and other M/PF YieldStar products.

“I am thrilled to be a part of the team,” said Steiner Jovanovic. “RealPage is the unsurpassed leader in multifamily technology, and there is tremendous demand for the M/PF YieldStar suite of products. The organization is primed for exponential growth. My goal is to mobilize my team and its resources to ensure that we provide exceptional market information and price optimization solutions while delivering unparalleled service and support.”

Roper’s energies will be directed at extending the Price Optimizer engine to support tax credits and student living versions, as well as developing a new M/PF Business Analytics product and a new statistical-based revenue budgeting and forecasting system.

“We are ready to fully exploit the potential of M/PF YieldStar,” said Roper, who has developed sophisticated pricing systems for major national and international clients, including Delta Air Lines, Scandinavian Airlines, KLM Royal Dutch Airlines, SwissCargo, National Car Rental, and Europcar. “In addition to further enhancing our very successful Price Optimizer revenue management system, we intend to deliver ground-breaking decision support products and services that have long been established tools in many industries but lacking in multifamily.”

Steiner Jovanovic has spent the last 13 years helping the real estate industry capitalize on the opportunities afforded by innovative technology. She joins RealPage from JPI, where she was responsible for the redesign of the company’s financial and administrative service functions, which included the implementation of JD Edwards and various custom, web-based client service applications. Prior to JPI, Janine served as senior leader in KPMG’s real estate consulting practice, working with many industry leaders to maximize their organizations’ capabilities through the implementation of technology solutions, combined with business process redesign, reorganization and effective change management. While at KPMG, RealPage was one of Steiner Jovanovic’s clients. She designed the implementation methodology for OneSite®, which has been instrumental in supporting the successful delivery of OneSite solutions to clients.

“It is my expectation that Janine and Jeffrey will pose a formidable force in the industry,” said Steve Winn, CEO of RealPage. “Not only are we fortunate to have an innovator such as Jeffrey, but now we have added someone whose work I have long admired. Janine’s methodical approach to delivering solutions that maximize organizational effectiveness is well known in the industry. Her strength in this area will allow us to scale the organization in order to quickly deliver our products and services to the marketplace.”

M/PF YieldStar provides revenue optimization and market intelligence products and services to multifamily housing owners and developers. It maintains the largest database of accurate and timely apartment market information in the industry, offering investors, developers, owners, and lenders the information and insights needed to make sound business decisions. For more information on M/PF YieldStar, please visit www.mpfyieldstar.com.

About RealPage, Inc.
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its four on-demand product suites include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, and student housing properties; CrossFire® property marketing systems that help boost occupancy and build retention; M/PF YieldStarTM asset optimization systems that maximize asset valuation and investment return through revenue management and market intelligence; and VelocityTM utility and billing services that help accelerate payments for resident charges.


Andrea Massey
RealPage, Inc.
4000 International Parkway
Carrollton, Texas 75007
(972) 820-3150
e-mail: andrea.massey@realpage.com