MPF Research Data Sample Size Surpasses 5 Million Units


Increased depth of coverage delivers most insightful apartment market analysis in the apartment industry

(August 25, 2009)— MPF Research (, a leading provider of market intelligence and statistical analysis in the multifamily industry, today announced that its data sample exceeded five (5) million apartment units surveyed in the firm’s mid-2009 market update. Product tracked for occupancy and rent positioning during the second quarter of 2009 totaled more than 22,600 properties in 231 metropolitan areas across the country.

“Most of the apartment sector’s investors and operators are active in multiple metros, so when comparing one market to another it’s important to have one source of information using consistent and statistically-sound methodologies in tracking conditions,” said Greg Willett, vice president of research and analysis at MPF Research.

While growth of the data sample registers all across the country, survey size has been expanded particularly in select metros where MPF Research now can provide the same depth of coverage offered in areas where the firm is already established as the local market expert. Key growth centers of sample size include New York, NY, Hartford, CT, Fort Myers-Naples, FL, New Orleans, LA, Baton Rouge, LA, Colorado Springs, CO and Ventura, CA.

MPF Research’s survey sample size now goes deeper into the product base across every metropolitan area featured in the core coverage group.

“The reliability of results improves with more product examined in any individual area,” Willett said. “Furthermore, having such a deep sample allows MPF Research to segment results by neighborhood and product niche. In benchmarking the performance of an individual property, the real measure of success or failure is a comparison of similar properties in the same neighborhood. That often can present a totally different picture than comparison to trends on a metro-level basis.”

To schedule an interview with a RealPage or MPF Research executive, please contact Michael Cunningham at or (972) 820-3409.

About MPF Research
A member of the RealPage family, MPF Research has been providing accurate information and objective insights to the multifamily industry since 1961. The market intelligence offered by MPF Research is used in formulating and fine tuning business strategies in a variety of multifamily industry specialties, including investment, operations and development.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses.