3DView Turns 2D Floor Plans into Powerful 3D Sales Tools


Apartment communities now have a hassle-free and affordable means for creating visually appealing floor plans and animated 3D walk-throughs

(November 17, 2008)—RealPage, Inc., a leading provider of on-demand software and services to the multifamily industry, today announced an easy and affordable way to convert a community’s most critical asset—its floor plans—from flat, regular 2D into a visually appealing 3D format with 3DView™ from CrossFire Studio at the National Multi Housing Council Technology Conference in Atlanta.

Property sites simply submit their ordinary floor plans to 3DView and choose the kind of 3D images they want: from a “glasshouse” style to color 3D, or an animated 3D walk-through. The high-quality 3D images can then be used on any printed or sales materials, Internet listing services, property websites, or anywhere a powerful first impression is required.

3DView also gives communities a hassle-free way of creating animated 3D walk-throughs—a powerful selling tool that virtually walks a prospective renter through any floor plan.

“Nothing hooks a prospect’s attention like letting them do a simulated walk-through of your apartments,” stated Michael Fortinberry, president of CrossFire. “But until now, apartment communities had to furnish an apartment and hire a stager and videographer to actually walk through and film it. And usually, they would create only a single floor plan walk-through. But with 3DView, apartment communities can afford to create 3D versions or walk-throughs of all their floor plans, even apartments still under construction. This makes it a must-have for any new development or re-development property.”

The 3DView website makes it incredibly easy for home office or site staff to order 3D floor plans by submitting existing 2D floor plans, either electronically or on paper, for conversion to 3D. It takes users through an easy, step-by-step process to select the 3D style and furnishings, including an entire library of furniture styles, paint colors, flooring, even countertop and cabinet finishes. Final, fully rendered 3D floor plans and animations are completed within just a few days.

3DView is available to all multifamily companies or properties, regardless of size, in-house property management software, or web hosting service.

To schedule an interview with a RealPage executive, please contact Michael Cunningham at michael.cunningham@realpage.com or (972) 820-3409.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite© property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire© sales and marketing systems that boost occupancy and build retention; YieldStar© asset optimization systems that maximize asset valuation and investment return; VelocityTM utility management systems that accelerate payments for resident charges; LeasingDesk© risk mitigation systems that streamline the leasing process; and OpsTechnologyTM spend management systems that help owners manage and reduce operating expenses. For more information, call 1-87-REALPAGE or visit www.realpage.com.