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Knock CRM

Multifamily and apartment CRM for property management

Knock®'s CRM is your all-in-one customer relationship management solution for streamlining operations, improving team efficiency, and driving results. With powerful tools for centralization, automation, and reporting, Knock CRM empowers property managers to optimize the leasing lifecycle and boost NOI—all while delivering an exceptional renter experience.
Knock CRM

Maximize multifamily CRM leasing

Knock CRM is the ultimate solution for property management teams to streamline operations, improve team performance, and deliver exceptional renter experiences. By integrating marketing, leasing, analytics and AI tools into one intuitive platform, Knock CRM empowers property teams to optimize the entire leasing lifecycle and drive measurable results.

Maximize multifamily CRM leasing

Keep high-quality leads in your portfolio

Knock’s Centralized Leasing Suite ensures leasing agents can seamlessly manage multiple properties from a single dashboard. This centralized approach keeps high-quality leads within your portfolio, providing prospects with more opportunities to lease while enabling your team to work from anywhere.

Boost efficiency with AI automation

Knock CRM automates repetitive leasing tasks, such as follow-ups and scheduling, so your team can focus on building relationships and securing leases. With tools like AI Leasing Agent, prospects can self-schedule tours, increasing tour conversions by 22%1

Spend your marketing dollars wisely

Understand which lead sources are performing and where your budget is best utilized with advanced marketing and attribution tools. With CRM analytics, you can allocate your marketing budget more efficiently, ensuring that every dollar spent on lead generation and marketing efforts is targeted toward the best-performing sources.

Knock CRM features list
Benefits
Centralized leasing across properties
A unified apartment CRM platform for all communities enables leasing agents to operate from a single dashboard, reducing hand-offs, duplicate data entry and guest cards.
Automation of repetitive tasks with AI (follow-up, tour scheduling, reminders)
Automating routine functions like follow-ups, tour scheduling, and reminders speeds up the lead-to-lease cycle, frees staff for higher-value work, and helps drive occupancy.
AI-enabled omnichannel engagement
Leverage agentic AI for voice, text, email, and chat to ensure every lead receives a prompt response, improving responsiveness and elevating the prospect experience.
Lead source performance & marketing attribution analytics
Gain precise insights into channel effectiveness to enable smarter allocation of marketing spend, improve ROI, and track complex conversion paths.
Seamless integration with existing PMS & tech stack
Ensure data flows easily between your PMS and other platforms, reducing manual errors and supporting a connected property technology ecosystem.
Gamified user interface for leasing teams
A dynamic interface for leasing teams boosts agent engagement, productivity, and adoption of the multifamily CRM system.
Rich dashboards and real-time reporting
Access comprehensive visibility into lead performance, agent activity, and operational throughput to empower data-driven decisions.

Property management system (PMS) integration partners

Yardi
ResMan
Realpage
Entrata
MRI
eBook

Navigating CRM Options: A Practical Guide for Property Managers

Learn about the current state of CRM technology, explore the top three benefits of a CRM solution and understand how to choose the best CRM based on your needs.

Navigating CRM Options: A Practical Guide for Property Managers

Want to turbocharge your front-office operations?

Explore how Realpage® AI, call data and apartment touring tools deliver enhanced experiences for management, property staff and prospects.

2.8M

apartment units covered by Knock CRM

~34 day

average lead-to-lease conversion time

90%

increase in calls answered with AI Leasing Agent

AI Leasing Agent: Your digital teammate

Knock CRM integrates seamlessly with Realpage’s Lumina® AI Leasing Agent, an AI-powered teammate built to engage prospects and fill units faster.

Here’s how it works:

  • Respond instantly to inquiries across chat, text, email, and voice—24/7.
  • Automate follow-ups, tour scheduling, and reminders to keep leads moving.
  • Deliver pricing and availability pulled directly from your property management system.
  • Guide prospects through applications to reduce abandonment and speed up move-ins.
AI Leasing Agent: Your digital teammate

Call Intelligence: Insights that drive performance

KUnlock the full potential of your leasing team with Knock’s Call Intelligence. Gain actionable insights from every prospect call, without the need to sift through transcripts or listen in.

Here’s how it helps:

  • Capture and analyze every call between prospects and leasing teams.
  • Evaluate performance in real time to replace “secret shops” with data-driven insights.
  • Identify coaching opportunities and celebrate top performers.
  • Access unified reporting inside Knock CRM for a complete performance picture.
Call Intelligence: Insights that drive performance

Knock Tours: A better touring experience

With ID and selfie scanning capabilities and fraud exposure reports, deliver a modern touring experience that builds trust and drives conversions with Knock Tours, fully integrated with Knock CRM.

Here’s how it works:

  • Offer flexible touring options—agent-guided, self-guided, or virtual—to fit every prospect’s preference.
  • Reduce rental fraud with built-in ID and selfie verification.
  • Equip leasing teams with property insights and guided tour itineraries.
  • Send quotes and follow-ups instantly to keep prospects engaged and close leases faster.
Learn more about Knock Tours
Learn more about Knock Tours
Knock Tours: A better touring experience

“With Realpage AI Leasing Agent, which is integrated directly into Knock, the AI pulls data from our existing systems, making it more of a seamless, built-in tool. Our teams also have the ability to tag in and out, allowing for easy transitions between human and AI interactions. In contrast, other AI providers operate as a separate platform that requires some setup in order to deliver accurate responses. It also appears to be designed more for centralized environments, whereas Leasing AI functions more like a flexible tool for onsite teams—though it can also scale toward centralization if needed.”

Jeanine Zapata,

Director of Learning and Resident Programming, The Lynd Company

“Knock gives us the ability to pivot and supply resources to support and assist our teams where needed in a moment's time! It has been a game changer!”

Karen Murphy Gross,

Sr. Vice President, CPM

“Knock has made a positive impact on our leasing process at R.A. Snyder Properties. It has helped our teams improve communication, follow up with prospects more consistently, and stay accountable throughout the leasing process. The platform also gives our management team better visibility into leasing activity and helps us identify areas that need attention. Overall, Knock has made our leasing process more organized and efficient while helping us provide a better experience for prospective residents. It has become a valuable tool for our teams and our overall leasing performance.”

Lissa Havens,

Regional Manager,

eBook

Raintree Partners Boosts Leasing Success with Knock CRM

Discover how Raintree Partner’s team uses Knock to eliminate inefficiencies, streamline operations, and accelerate leasing -- while creating a smoother, more flexible experience for prospects.

Raintree Partners Boosts Leasing Success with Knock CRM

Happy Customers

Capreit
Gables
FPI Management
Aspen Square

Discover what the most advanced, reliable, and easy-to-use CRM for multifamily can do for your rental housing properties.

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Knock CRM FAQs:

1 Aggregate AI Voice customer results before and after AI.