2023 National Renter Study: Myths & Insights
Join us for a special Market Intelligence webcast as we officially review the detailed data and insights from a first-of-its-kind study on the real behaviors, motivations and priorities of 2,000 apartment renters across the U.S.
Completed by The Center for Generational Kinetics for RealPage® and announced at RealWorld 2023 in Las Vegas, the survey was designed to give multifamily owners, operators, managers and investors a better understanding of what today’s renters actually need and want — and why innovation matters to them:
- Who are America’s apartment renters? Why are they renting?
- What are they looking for in an apartment community?
- What amenities and technologies matter most to them?
- How do these trends and expectations vary across the different generations?
RealPage market and economic experts Jay Parsons, Andrew Bowen and Carl Whitaker take an in-depth look at the renter survey findings to highlight shifting preferences, technologies and amenities — and share surprising implications for multifamily asset managers and property managers trying to realize meaningful value, growth and retention.
Revealing topics featured in this informative session include:
- What share of renters are satisfied being renters and why?
- What are their attitudes on renting versus buying, and how do they differ between generations?
- What do renters say are the biggest myths about renters?
- What do apartment renters think about the shift toward centralization?
- Which types of renters prefer to speak to someone onsite versus remotely?
- What are the most effective ways to market to apartment renters in different age groups?
- Which strategies are most likely to encourage renters to renew leases?
Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
Andrew BowenVice President & Industry Principal, RealPage, Inc.
Andrew Bowen serves RealPage customers and partners as a Vice President and Industry Principal dedicated to the Institutional and Build-to-Rent spaces. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.
Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit, bringing a passion backed by over 20 years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Carl WhitakerSenior Director of Research & Analysis, RealPage, Inc.
Carl Whitaker is a Real Estate Economist with RealPage’s Data Analytics division. At RealPage, Carl has specialized in creating industry presentations, market and submarket trend reports and crafting ways in which data can be more easily consumed and leveraged by clients. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.