Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Why We Centralized: Portfolio-Level Perspectives
Join us for the next session of Multifamily Talks Live, “Why We Centralized: Portfolio-Level Perspectives.”
The multifamily industry is under pressure, from labor shortages and rising costs to rapidly evolving resident expectations. In this episode of Multifamily Talks Live, Krista Hurley, Industry Principal at RealPage, sits down with industry experts to discuss their portfolio’s experience centralizing. Together, they unpack the “why now” behind this bold move, the challenges of rethinking long-standing operational models and how their team defines success. If you're exploring centralization but unsure where to start, this conversation offers a grounded look at the strategic tipping points that matter most.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Connect with Krista Hurley on LinkedIn for more expert insights!