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Multifamily Talks

Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.

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The Promises That Build Loyalty

Jul 29, 2026
20 min

In the resident confidence economy, loyalty isn't driven by amenities alone; it's earned through consistent execution. We examine how fragmented experiences, from maintenance to billing to communication, erode trust, and why connected, end-to-end experiences create lasting resident relationships.

Krista Hurley

Industry Principal, Front Office Leasing
RealPage, Inc.

Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.

Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.

She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.

Matt Brown

Director of Product Operations
RealPage

Sarah Covington

CAM, HCCP, Operations Specialist
Summit Property Management

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