The Promises That Build Loyalty
In the resident confidence economy, loyalty isn't driven by amenities alone; it's earned through consistent execution. We examine how fragmented experiences, from maintenance to billing to communication, erode trust, and why connected, end-to-end experiences create lasting resident relationships.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Matt Brown
Director of Product Operations
RealPage

