Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Rethinking Security Deposits: New Alternatives for Multifamily Operators
The multifamily industry is rethinking one of its oldest practices: the security deposit. In this episode, we explore why operators are questioning the value of traditional deposits and what’s driving the rapid adoption of deposit‑free and risk‑based alternatives.
Affordability pressures, evolving resident expectations, and the push for seamless leasing are forcing operators to reconsider how they balance protection and experience. We dive into how innovative organizations are modernizing their approach, the financial and operational implications, and why clinging to legacy deposit models may hinder competitiveness in a changing market.
Is the security deposit becoming obsolete—or is this simply the next step in a more data‑driven, resident‑centric approach to risk?
Join Krista Hurley, Industry Principal at RealPage, and Lisa Gedmin, Strategic Insurance Executive at RealPage, as they break down what this shift means for operators and the future of leasing.
Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Lisa Gedmin
Strategic Insurance Executive
RealPage, Inc.
Lisa Gedmin is a multifamily industry veteran with 35+ years experience in multifamily operations, marketing and 15 years in risk mitigation. Lisa has worked for Trammel Crow Residential Services, The Finger Companies, as well as Assurant and SureDeposit. Lisa joined RealPage as part of the 2019 acquisition of LeaseTerm Solutions and has been integral in crafting insurance solutions for our clients. Lisa was a national property and casualty producer as well as a surplus lines broker. During her career in operations, Lisa held a CPM designation with IREM and is a member of Mensa.
Lisa is married with three adult sons and has three French bulldogs who run the Gedmin household. She is a CASA volunteer advocating for children placed in foster care and finds this work challenging but heart fulfilling.