Multifamily Talks
Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.
Rethinking Security Deposits: New Alternatives for Multifamily Operators
The multifamily industry is rethinking one of its oldest practices: the security deposit. In this episode, we explore why operators are questioning the value of traditional deposits and what’s driving the rapid adoption of deposit‑free and risk‑based alternatives.
Affordability pressures, evolving resident expectations, and the push for seamless leasing are forcing operators to reconsider how they balance protection and experience. We dive into how innovative organizations are modernizing their approach, the financial and operational implications, and why clinging to legacy deposit models may hinder competitiveness in a changing market.
Is the security deposit becoming obsolete—or is this simply the next step in a more data‑driven, resident‑centric approach to risk?
Join Krista Hurley, Industry Principal at RealPage, and Lisa Gedmin, Strategic Insurance Executive at RealPage, as they break down what this shift means for operators and the future of leasing.
Krista Hurley
Industry Principal, Agentic AI Workforce Solutions
Realpage, Inc.
Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies
With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.
Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.
Lisa Gedmin
Strategic Insurance Executive
RealPage, Inc.
Lisa Gedmin is a multifamily industry veteran with 35+ years experience in multifamily operations, marketing and 15 years in risk mitigation. Lisa has worked for Trammel Crow Residential Services, The Finger Companies, as well as Assurant and SureDeposit. Lisa joined RealPage as part of the 2019 acquisition of LeaseTerm Solutions and has been integral in crafting insurance solutions for our clients. Lisa was a national property and casualty producer as well as a surplus lines broker. During her career in operations, Lisa held a CPM designation with IREM and is a member of Mensa.
Lisa is married with three adult sons and has three French bulldogs who run the Gedmin household. She is a CASA volunteer advocating for children placed in foster care and finds this work challenging but heart fulfilling.