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Multifamily Talks

Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.

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Multifamily Talks Live: Getting Ahead of Budget Season

Aug 1, 2025
25 min

Budget season may still be a few months away, but for many operators, the prep work is already underway. In this episode of Multifamily Talks Live, Krista Hurley chats with two multifamily operators about what they're doing now to get ahead.

From evaluating expenses and tech stacks to getting site teams involved early, they’ll share what’s working, what’s not and how they’re approaching planning in an unpredictable market.

Krista Hurley

Industry Principal, Agentic AI Workforce
Realpage, Inc.

Krista Hurley is the Industry Principal for Agentic AI Workforce at Realpage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies

With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.

Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in Realpage employee resource groups, including EMPOW-HER and BE WELL.

Connect with Krista on LinkedIn for more expert insights!

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