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Get the Right Blend to Maximize Leads and Conversions

Recorded December 6 2018 at 1:00 PM

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Learn how to attract high-quality leads, nurture the prospect-leasing experience and convert more of your leads to leases.

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To make the most of your leasing opportunities, you need the right blend of tools that work together to attract high-quality leads, nurture the prospect-leasing experience and convert more of these leads to leases.

In this informative webcast, you’ll discover how next-generation lead management technology can help you better hone your marketing strategies. Find out how to gain access to previously unavailable data and analytics to measure marketing performance and predict what prospects are likely to convert at a higher rate. And gain insights into leasing staff performance and ways to improve on-site efficiency.

You’ll learn:

  • How merging CRM and revenue management forecasting speeds up the leasing process
  • Why a combination of digital marketing and analytics makes your staff more efficient
  • The importance of geo-targeting, social media and local SEO
  • The best combination of tools to increase prospect conversions and staff efficiency

Featuring:

Brock MacLean
Rich Hughes
Dustin Schwarz

Brock MacLean

Senior Vice President, Business Development Consumer, RealPage, Inc.

Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.

Rich Hughes

Head of Data Science
RealPage, Inc.

Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.

Dustin Schwarz

Director, Intelligent Lead Management, RealPage, Inc.

Dustin Schwarz is the Director of RealPage’s Intelligent Lead Management (ILM) group, comprised of the Leasing Analytics and Lead Management products. Dustin has an extensive background in leadership, marketing and operations. He has led for ILM Operations since its inception as SlopeJet and is now responsible for all aspects of ILM. Prior to SlopeJet, Dustin served as an Operations Manager and 6 Sigma Black Belt at Caterpillar. He holds a B.S. in Business from Iowa State University.

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