RealPage PropertyPhotos Elevates Brand for Student Housing
Supporting the Campus Advantage portfolio of 59 student housing communities is a mission that requires VP of Leasing & Marketing Lindsay Brown to keep pace with the changing demands of student living in a digital world. With a focus on brand consistency and high-quality content that attracts lifelong residents, her expert team relies on RealPage® Student Housing for innovative and value-driven technology to promote the world-class resident experience that has established Campus Advantage as an industry leader. Managing their digital assets is “almost too easy” now that Lindsay has relieved on-site teams of collecting local vendor bids across multiple markets for community photos and tours—the “bread and butter” of property marketing for research-driven student consumers. Instead, RealPage PropertyPhotos elevates the brand across all properties and makes it easy to order and obtain real, high-quality images of their communities, as well as adding virtual tours that help them feature and fill more than 11,000 units and over 30,000 beds across the US.
The RealPage Student platform gives Campus Advantage the flexibility, advanced tools and digital content to draw in the “selfie generation” that will become the multifamily, conventional and senior living consumers of the future—and it delivers the cost savings that translate to additional value for all of their communities and resident platforms.