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Focus on Outstanding Experiences — Not ORA Scores

Mike Gomes, Chief Experience Officer at Cortland, shares his insights:

Shift front office focus from outcomes and reputation scores to the resident experience. To get there, free up on-site teams to tailor high-quality, high-touch interactions. Leverage technology and centralized services to enhance leasing and living, and empower staff by managing back-office tasks and simplifying manual processes.

Download the full guide, 22 Voices for 2022: Multifamily Leaders Share Tips From Their Playbooks, with all 22 executive insights plus expert commentary, and watch the webcast to give your multifamily strategies a winning edge in 2022: