Dive inside the playbooks of 22 multifamily industry leaders who share the pivotal moves that will help you refocus resources for your rental housing business, gain traction and build momentum to seize new challenges and market opportunities in 2022 and beyond.
Mike Gomes
Chief Experience Officer
“With a resident-centric mindset, the ORA scores follow.”
Zachary Goldman
Managing Principal & COO
“Start with utilities [as] a controllable item.”
Danielle Rivers
Director of Business Services
“We’ve been working to build a stronger defense.”
Courtney Duffy Schnee
Sr VP, Asset Management
“Price is not the only lever we have to pull.”
Robert Waz
Sr Manager, Revenue & Strategic Ops
“Make the messaging more accommodating to residents.”
Matt Ferrari
Co-Chief Investment Officer
“How do you identify deals that might have more upside?”
Jeff Robertson
VP, Asset Management
“We’re not looking for a quick 18 or 24 months to flip.”
Payton Mayes
Chief Executive Officer
“Deals are taking longer, but we’re still bullish.”
Christi Weinstein
VP Strategic Support Solutions
“Do it. Don’t wait. There’s a proven, sustainable ROI.”
Michelle Moriello
Director of Digital Marketing
“We weren’t getting the conversion from ILS platforms.”
Marcie Williams
President
“They can look online, lease online and sign online.”
Emily Watson
COO
“How can they balance work and life to get it all done?”
Miguel Gutierrez
Chief Operating Officer
“When renters move, they don't want to give up cash.”
Drew Cohalla
Operations & Comms Coordinator
“What’s going on in Chicago, in Denver, on the coast?”
Jerrid Vannelli
Senior Vice President
“The key is to drive new lease pricing … be adaptable.”
Don Miller
Executive Vice President
“Better adjust to the new normal that exists.”
Jennifer Cassidy
Senior VP Student Operations
“Focus on overall revenue and drive student value.”
Josh Hartmann
CEO
“Today, it fits into portfolios just like multifamily.”
Karen Key
Managing Dir of Single-Family Rentals
“That experience from multifamily gives us a leg up.”
Erica Reinke
VP Property Management
“Focused best practices help these programs succeed.”
Khara House
Director of Community Engagement
“We are willing to partner in caring about people.”
Caitlin Sugrue Walter
VP, Research
“Nobody wants evictions. When you help, make it transparent.”
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