RealPage Webcasts

Overcoming the Big Challenges Facing Smaller Multifamily Operators

Now Available On Demand

If you're a small to mid-size multifamily owner, operator or investor, this webcast, Overcoming the Big Challenges Facing Smaller Multifamily Operators, will enable you to tap into the strategic mindset of three SMB experts.

Join Jay Parsons, Vice President, Industry Principals and Economists for RealPage, Lori Fall, Vice President of Magnolia Property Company and Ben Edell, Director of Property Management for Eller Capital Partners for an informative discussion of growth strategies for small to mid-size multifamily portfolios.

Learn about the top consumer trends impacting smaller properties as they work to compete against larger operators, and gain strategic insight into overcoming current multifamily challenges and making important decisions related to scaling the growth of your SMB multifamily portfolio.

Discussion topics include:

  • Rapid rent growth trends and how that is affecting smaller operators
  • Trends and tips for staffing through growth
  • Inflection points during growth for big decisions when trying to scale
  • Supply Chain Issues and other challenges related to this stage of the global pandemic
  • Scaling your properties' purchasing and supplies capabilities

Benjamin Edell, CAPS

Director - Property Management, Eller Capital Partners

Benjamin Edell joined Eller Residential in 2014 and currently serves as the Director of Property Management. His responsibilities include oversight of all management operations, ranging from coordination of major construction/renovation projects, oversight and implementation of technology systems, development of company policies and procedures and oversight of on-site management.

Mr. Edell has over 18 years of property management experience. Prior to joining Eller Residential, Mr. Edell spent ten years with Riverstone Residential Group, serving in a variety of different roles.

Mr. Edell earned a Bachelor of Science in Psychology from Duke University in 2003.

Lori Fall

Vice President, Magnolia Property Company

Lori began her career with Post Properties. In her 27 years of experience, she had 5000+ units under management in Dallas, Houston and Austin. She has been responsible for Class A portfolio for one of the largest real estate investment trusts in the country. Currently, Lori oversees Magnolia’s Property Management team as the Vice President of Property Management.


Jay Parsons

VP, Head of Economics & Industry Principals, RealPage, Inc.

Jay Parsons serves as VP, Head of Economics & Industry Principals for RealPage. He is a frequent author and speaker on topics including rental housing investment and asset management strategy, rental housing policy issues, risk management and property management – covering apartments and single-family rentals. Jay has been cited in the Wall Street Journal, Bloomberg and CNBC, among other outlets. His commentaries have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

Overcoming the Big Challenges Facing Smaller Multifamily Operators

Watch Now On Demand

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Overcoming the Big Challenges Facing Smaller Multifamily Operators

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