Community Portal vastly expands resident living experience
(October 29, 2013) — RealPage, Inc. (NASDAQ: RP) today announced the acquisition of ActiveBuilding (www.activebuilding.com), which offers a platform for improving the online living experience of apartment residents. ActiveBuilding helps owners and managers attract and retain residents who are interested in more online services and a much richer communications experience with management and other residents.
RealPage intends to offer two resident portal options for apartment owners. The first is the current RealPage Resident Portal (www.realpage.com/resident-portal) which saves time and expense by providing residents with the best place to see billing, make payments, create service requests, reserve amenities and renew leases at their convenience. The second is ActiveBuilding, an advanced community portal intended for communities that want more engagement with their residents. Features of ActiveBuilding include:
- A messaging service that can send individual or mass messages via texts, phone calls, emails, Facebook, Twitter and any other social media platform.
- Automated package tracking with email notices, scanning for logging packages and automation of sign-off on pick-up.
- An interactive online community to drive engagement within the community and connectedness among staff and residents.
- The ability to view and take advantage of local offers by neighborhood vendors.
“ActiveBuilding is a powerful tool for communities catering to the growing resident demographic that wants to be highly engaged with their community and their neighbors,” said Steve Winn, Chairman and CEO at RealPage, Inc. “While improving the resident experience it also makes the job of the on-site staff easier.”
According to Kobi Bensimon, CEO of ActiveBuilding, “ActiveBuilding gives your property a life of its own by enabling residents to be active participants in the daily activities of the property and connect with their neighbors. Your residents can create their own profiles with specific interests; swap news, plan events, schedule play dates and send messages. A private community social space is intended to increase your resident retention and bolster your property’s reputation.”
ActiveBuilding also offers an unmatched capability for package tracking and delivery. Apartment communities have felt the impact of the skyrocketing online shopping trend, having to facilitate the receipt, security and delivery of packages to residents. ActiveBuilding allows staff to quickly log packages into the system, automatically sends an email notification to the resident and enables receipt authorization via eSignature, making the entire process more efficient and secure.
The ActiveBuilding community portal will soon be tightly integrated with all of the rich features and transactional capabilities of the RealPage resident portal to provide one seamless resident experience for the ultimate resident retention tool. ActiveBuilding will continue to operate in its current location in Seattle, which is soon to be expanded.
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on demand (also referred to as “Software-as-a-Service” or “SaaS”) products and services to apartment communities and single family rentals across the United States. Its on demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student living, senior living and military housing properties; LeaseStar™ multichannel managed marketing that enables owners to originate, syndicate, manage and capture leads more effectively and at less overall cost; YieldStar® asset optimization systems that enable owners and managers to optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property; Velocity™ billing and utility management services that increase collections and reduce delinquencies; LeasingDesk® risk mitigation systems that are designed to reduce a community’s exposure to risk and liability; OpsTechnology® spend management systems that help owners manage and control operating expenses; and Compliance Depot™ vendor management and qualification services to assist a community in managing its compliance vendor program. Supporting this family of SaaS products is a suite of shared cloud services including electronic payments, document management, decision support and learning. RealPage’s MyNewPlace® subsidiary is one of the largest lead generation apartment and home rental websites, offering apartment owners and managers qualified, prospective residents through subscription, pay-per-lead and LeaseMatch pay-per-lease programs. Through its Propertyware subsidiary, RealPage also provides software and services to single-family rentals and low density, centrally-managed multifamily housing. For more information, call 1-87-REALPAGE or visit www.realpage.com.