Good Enough … Just Isn’t

We deliver the results others can’t.

  • From legal legacy to
    leading milestone


    From Legal Legacy

    “As the son of a small-town judge, I grew up with a strong sense of knowing to do the right thing. Not just for me, but for others as well. I could have gone to law school. Right? That would have been good enough. But I had something to prove to myself – to step outside the familiar. To be truly challenged. I never wanted to be the guy who said, ‘I wish I would have.’ Real estate was that challenge. So I faced it, and never looked back.”

    To Leading Milestone

    “We were determined to be the highest performing REIT. We needed a revenue management system to empower our people to dominate the market. So we put YieldStar to the challenge. And after testing it in the ring, it was clearly the undisputed champ. The results exceeded all our expectations. Accelerated our revenue growth. And sustained our momentum in the market. Since YieldStar’s been in our corner, we consistently outperform our competition.”

  • From A Leap of Faith to


    From a Leap of Faith

    “I could have stayed in Niagara Falls after graduating from college. That would have been good enough. But I took a leap of faith and moved to D.C.—without a whole lot of money and even fewer contacts. Then I started making connections. Someone recommended I take a position in property management, even though I had no experience. But within two years, I was opening communities throughout the mid-Atlantic and had an incredible mentor who helped me find a real home in multifamily.”

    To Executive of the Year

    “Bozzuto has really distinguished itself in how we create a sense of home for our residents. This has been a winning philosophy behind our success—and how we grew to nearly 43,000 apartments in more than 160 communities. But choosing the right revenue management system was crucial if we wanted to outperform. Our teams have complete confidence in YieldStar, and it allows them to spend more time building relationships. It also gives residents the flexibility they want to fit their lifestyles. YieldStar has been an ideal partner in shaping our renters’ experiences.”

  • From steering his own destiny to
    making waves at Greystar

    Andrew Livingstone on
    charting your course

    From steering his own destiny

    “Controlling your destiny and hard work are part of my family’s DNA. My father was raised during the Depression and taught us to always work hard to get what you needed—and even harder to get what you wanted. In high school, getting any part-time job would have been good enough. But what I really wanted was to run my own business. So I started a company painting houses. After college, I plunged directly into real estate—working hard in practically every position from accounts payable to regional manager. I learned property management from the ground up, because I knew this was where I wanted to be.”

    To making waves at Greystar

    “All that hard work invested in accounting and operations helped prepare me for Greystar. We charted a course that led us to become the largest multifamily operator in the country, growing our portfolio to over 210,000 units in the U.S, and recently expanding to Latin America and the U.K. YieldStar has been a key partner in our success. Nobody works harder for their clients than we do, but it helped us work smarter by identifying opportunities to capture more revenue—even during challenging market cycles. YieldStar has cracked the code to driving revenue performance that consistently outperforms.”

  • From learning the math to
    changing the landscape

    Stephen P. Adams on
    studying success

    From Learning the Math

    “Numbers speak to me. That’s why I focused on studying the foundations of finance and economics in the States and abroad. Learning about ROI metrics and cost analysis, was good enough to begin understanding the science of calculated risk taking. But I thrive on outperforming and I’m a born risk taker. The world has taught me that the best payoffs come when you tackle obstacles without taking the easy route. The bigger the challenge the better, because anything worth having shouldn’t come easy. You’ve got to earn it every step of the way.”

    To Changing the Landscape

    “Once you reach a certain level in our industry, it’s easy to lose touch with your teams in the field. That’s the challenge we faced. If we wanted to dramatically impact our portfolio value with minimal risk, it would take more focus on the field, teaching the same foundations I learned in finance—and using the right tools. A lot of our people relied on outdated methods like comp calling and spreadsheets for price setting. YieldStar helped us change that. We became more scientific and precise, and partnering with our people drove our extraordinary portfolio performance.”

  • From Taking A Risk To
    Savoring the Results

    Mark Alfieri on
    Becoming a Big Deal

    From Taking A Risk

    “During college, I majored in marketing. But my real business education started when I took a risk and decided to open my own bar—and still maintain a full-time class schedule. Focusing on academics would have been good enough. But entrepreneurship is in my blood and I was itching to start a business. So I found a partner, got a loan and opened The Zephyr in College Station. Working 7days, 60 hours a week, I graduated on time and with the skills I’d need to be successful in the next phase of my journey — real estate.”

    To Savoring the Results

    “I developed a taste for real estate when the market was bad. But I was used to taking risks. So, I learned how to get aggressive in tough conditions and mastered the art of acquisitions and deal making. When I joined Behringer, we became the most aggressive and profitable multifamily REIT in the country. YieldStar was vital to our rapid growth and performance. It helps us make the best possible decisions for today’s opportunities and future investments—with outstanding results that helped us launch Monogram Residential.”

  • From a Family Legacy To
    An Industry Pillar

    Rick and Mark Fogelman on
    Leveraging Tradition

    From a Family Legacy

    “As the sons of an early industry pioneer who built this company brick by brick, we took pride in our family business at an early age. Growing up, we toured sites on the weekends, had real estate discussions around the dinner table, and worked in leasing and construction during our summers. We could have rested on our laurels once the baton was passed to us. That could have been good enough for others. But we were determined to expand our third generation business and perpetuate the Fogelman legacy. Hard work, a focused strategy, and our “extended family” team members, many who’ve been with us for over 25 years, helped get us here.”

    To an Industry Pillar

    “Our continued commitment to build on a 50-year tradition of excellence and our industry experience has produced outcomes that have far surpassed our expectations. We’ve grown from a regional player to an industry leader. Yieldstar has made major contributions to our growth, helping us continuously outperform the market. Our team appreciates that this sophisticated analytical tool is easy to use, and is the perfect complement to our hands-on approach to operations. Yieldstar has brought incredible focus and great precision to our pricing, allowing our 20,000 unit portfolio to produce exceptional investment returns.”

  • From Getting in the Game To
    Building a Champion Team

    Kris Bloom on
    Competing to Win

    From Getting in the Game

    “Growing up, the lessons I learned from the athletic discipline it took to compete helped me later achieve professional success. I’ve had some great mentors and coaches in my life—my grandfather, father and others taught me the ins and outs of real estate and property management—from collecting rent to financing deals. Once I started running with the ball, I wanted to see how far I could get working with other companies. Being part of a real estate team would have been good enough. But I wanted to help build one.”

    To Building a Champion Team

    “My mother taught me the key to great leadership is leading by example. When I joined Prime, I became part of a successful operations team. It was crucial that we attract top talent who were willing to outperform the competition through hard work, innovation and utilizing the best tools. That’s where YieldStar came in. As an early adopter, it empowered our team to make better pricing decisions. With YieldStar, we can focus on service while maximizing revenue in markets where we never thought it was possible.”

  • From Growing Pine Trees To


    From Growing Pine Trees

    “When my wife and I took over an old family farm, we were determined to do whatever it took to make it a success. We didn’t know a thing about growing pine trees and just selling the place would have been good enough. But then, I’ve never backed down from a challenge. Even at Texas A&M. Earning my boots in the Corps of Cadets further instilled in me the value of teamwork, discipline and results. That’s why consulting appealed to me once I graduated. You’re paid to perform—and I always did. Over the years, I’ve learned that whether I’m growing pine trees or cultivating assets, I need the right tools to produce results. ”

    To Beating the REITs

    “One of Camden’s key goals has been to “Beat the REITs!” We consistently achieve this goal with a revenue management team and system that’s second to none—YieldStar. As pioneers in the field, we’ve helped take the technology to the next level. YieldStar is critical to making fact-based decisions that produce extraordinary results. Netting these results takes more than analytics. It requires an exceptional operations team like ours, and the right partner working side by side with us in the field. With YieldStar we’ve outperformed the best, and over the past three years we’ve been the #1 REIT in average revenue growth.”

Achieve Optimal Revenue Performance

YieldStar’s unsurpassed market data, unit availability insights, competitor pricing, local market trends, and other key variables make it possible to achieve optimal revenue performance.

Total Revenue Transparency

YieldStar calculates and discloses all the key variables used to arrive at your optimal recommended price – driving your revenue 3% to 7% over market.

Madison Apartment Group On
Why You Need


Fogelman Management On
How YieldStar Goes
Beyond Good


Legacy Partners On
The Revenue


Brian George On
Delivering More Than
Just Financial


About YieldStar Revenue Management Software

The complexities of the multifamily market make it difficult to accurately calculate all the variables necessary to come up with a price that ideally balances rent price with occupancy for maximum profit. Revenue management software from YieldStar consistently delivers a sustained revenue outperformance of three to seven percent for properties using our solution over properties not using our solution. YieldStar’s revenue management solution, Price Optimizer, leverages a growing warehouse of multifamily lease transaction data for millions of apartment units. This allows us to provide our clients with exceptional visibility into past and current performance trends for thousands of properties and submarkets nationwide.

YieldStar also delivers extensive multifamily talent and best practices for implementation and ongoing use of our solution. We know and understand your business and will partner with you to achieve long term success as your business and asset strategies evolve over time. Regardless of the type or size of your organization or whether you plan to lease up, hold, reposition or sell your properties, YieldStar delivers the tools and resources you need to maximize your revenue potential and outperform your competition.


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