Power Resident Referrals with Social Media
LeaseStar Social brings word-of-mouth marketing online by tapping into the vast reach of social networks. It enables residents to promote your properties by posting a positive preset message of their choice on social networks like Facebook, Twitter, and LinkedIn®. Not only will you reach hundreds or even thousands of residents’ friends, but you can do it almost instantly. Something that is nearly impossible to achieve using traditional door hanger or flyer referral campaigns.
Reach Residents’ Friends in a Few Simple Steps
One of the best things about this program is how incredibly easy it is. Every other month we send your residents an email informing them of the program and incentives for participating. Residents simply post a preset positive message of their choice to their Facebook, Twitter, or LinkedIn® page. The results are incredible. In fact, it’s been shown that every resident who participates will reach, on average, 250 friends! And because we administer the program for you – from creating the emails to managing the incentives – there’s no extra burden on your staff.
Measure Your Success with Real-Time Data
Calculating the success and ROI of a referral campaign has never been easier. LeaseStar Social captures, stores, and tracks all of the outbound messages, allowing you to view real-time metrics on open rates, click-throughs, friends reached, and engagement levels. And because it tracks friends through to conversion you can easily identify the people that have moved into your property as a direct result of the program.
Build and Manage Your Online Reputation
Every one of the preset messages posted by residents helps to create a library of positive feedback about your property. You can also proactively generate positive comments by publishing surveys. But we don’t stop at building your online reputation; we go one step further and help you manage it. We’ll immediately notify you of any reviews and ratings of your properties so that you can quickly respond to manage your reputation.
Build A Stronger Community
Friends enjoy living with friends. Using LeaseStar Social you can increase the number of leads that come from referrals, which means you’ll have more residents who know each other and a stronger sense of community.