Reach Thousands of Residents’ Friends—Instantly!
Develop a better sense of community among residents with less turnover, and reach hundreds—even thousands—of your residents’ friends immediately. This powerful, cost-effective solution increases referral leases and brand awareness through four components: referrals, reputation management, sharing and surveys. Then, use the fully loaded lead tracking and reporting tools which provide detailed insight into what’s giving you the best ROI.
Increase Resident Referrals
Enable residents to promote your community and generate referral leases through their own social media networks, such as Facebook®, Twitter® and LinkedIn®. Track, manage and increase resident referrals while promoting your sites and building a stronger community. Plus, leads socially influenced by the RealPage Social Referral program are 2x more likely to close.*
*RealPage client data
Effectively Manage Online Reputation
Did you know that 41% of social media users visit social networking sites multiple times a day?* Your prospects and residents are active on social media, and you can use our reputation management solution to monitor and respond to online ratings and reviews created on websites such as Yelp®, Facebook®, Twitter®, Google Places™ and ApartmentRatings.com from one centralized dashboard. You can also evaluate feedback as well as response time of your on-site staff.
*Pew Research Center
Easily Share Content Online
With 97% of marketers now using social media to promote their business, it’s more important to have a social presence now than ever before.* Use our social sharing solution to create, manage and schedule content on Facebook® and Twitter® for one or multiple properties at the same time—and from one convenient location. You can also measure and analyze your social media activity related to page views, engaged users, comments, likes, shares, impressions and more.
Build Community With Surveys
Be proactive! Discover what residents and prospects are thinking, evaluate satisfaction levels throughout the renter cycle, and identify what is working at your community and where improvements can be made using our survey solution. Doing this will build a sense of community at your property, prompting residents to stay—and refer their friends!
Bridge the Gap Between Insight and Action With Lead Tracking & Reporting
Integrating our lead tracking and reporting solution with any one or all of our social solutions makes measuring ROI on properties’ social interactions simple:
- Capture, store and track the names of residents’ friends through to conversion
- Identify prospects with friends already living at your community
- Track real-time distribution and engagement levels (open rates, click-through rates, number of friends reached)