The true
cost of free

If your CRM is a giveaway, you're giving
away more than you think.

Free is never free. It always comes at a price.

Free is never free. It always comes at a price.

If you’re offered a “free CRM” to sweeten the deal, that CRM is likely a stripped-down platform with limited integrations, decreased functionality and short cuts that could put your business at risk.

Knock CRM is different. It’s built for multifamily performance – with omnichannel AI, streamlined leasing tools and full visibility from first touch to renewal. It’s not just tech; it’s a strategic advantage.

Because your CRM isn’t an afterthought – it’s your leasing engine.­

Incomplete Newton's Cradle

60% less could be 100% wrong

A slimmed-down CRM means fewer features, disconnected data and more workarounds for your team. Knock CRM is the full package: AI automation, tour scheduling, seamless communication across every channel and a solution that connects all your core systems, scaling effortlessly with your portfolio.

Knock + Omni Offer
Fork Missing Tines

Half a tool is
no tool at all

Some risks aren’t worth taking. When a CRM isn’t deeply integrated with your tech stack, you risk data inconsistencies, reporting gaps and compliance concerns. Knock is part of a connected Front Office solution, built to sync with your systems and power the entire leasing journey. That’s a smarter bet—and smarter performance.

Download The Ebook
CRM Die

Don't gamble with your CRM

Some risks aren’t worth taking. When a CRM isn’t deeply integrated with your tech stack, you risk data inconsistencies, reporting gaps and compliance concerns. Knock is part of a connected Front Office solution, built to sync with your systems and power the entire leasing journey. That’s a smarter bet—and smarter performance.

Watch Video Now

See how Knock CRM
stacks up to other CRMs

Features
Knock CRM
Other
Conversation History and Tracking
Check
Check
Leasing AI Agent
Check
Check
Resident AI Agent
Coming Soon!
Check
Mass Messaging Features
Check
Limited
Direct Integrations to Leading PMSs
Check
Limited
Robust Reporting
Check
Limited
Centralized Workflows
Check
Not Available
Tour Management & Nurturing
Check
Not Available
Lead Prioritization
Check
Not Available
Designed to empower leasing agents
Check
Not Available

What can Knock CRM do
that a 'free' CRM can't?

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An incredible deal to get you started

Now available: the Knock CRM + AI Omnichannel bundle from RealPage, offered at our best price. Fully integrated. Fully supported. Fully ready to deliver results.

Knock + Omni Offer