All Your Marketing Needs, One Dedicated Partner

Demand Marketing, formerly G5, is the marketing powerhouse designed specifically for multifamily marketers. We combine everything from brand awareness and digital ads to websites and search optimization under one roof. Think of us as your in-house marketing dream team—smarter strategies, better outcomes and all handled by experts who know multifamily marketing inside and out.

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Why Choose Demand Marketing

More leads. More leases. More ROI.
Traffic doesn’t pay the bills; leases do. Demand Marketing helps you connect with high-intent renters, quality-scored with AI, so you can fill units faster and see measurable ROI from day one.
Your all-in-one marketing partner.
Stop juggling vendors. With Demand Marketing, you’ve got a team of multifamily marketing experts dedicated to your success so you can focus on what matters most.
Websites built to convert and impress.
Pretty websites are great, but the ones that convert are better. Demand Marketing ensures your digital presence ranks, resonates, and drives results.
Results you can measure and trust.
Don’t guess. Demand Marketing provides real-time, data-rich reporting, so you’ll always know what’s working and how to improve. Confidently measure ROI and optimize your strategy with ease.
Build trust. Amplify your brand.
Turn your reputation into your strongest marketing tool. From online reviews to social media engagement, Demand Marketing helps you build trust and amplify your brand across digital channels.

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Carter Haston Makes More Strategic Marketing Decisions with G5, now Demand Marketing

Carter Haston partnered with Realpage® Demand Marketing, formerly G5, to eliminate manual inefficiencies, optimize campaign spend, and generate more qualified leads. With detailed analytics, Demand Marketing delivers the transparency and actionable insights their team needs to make smarter marketing decisions.

Google Partner Badge

We’re proud to be one of the top companies within the U.S. that have met (and exceeded) all Google Partner requirements!

Multifamily Marketing Experts Who Get It

We’re not just a marketing platform—we’re specialists in the multifamily industry. Backed by Realpage, Demand Marketing, formerly G5, delivers industry-leading insights, tools and advanced technology to ensure you’re not just keeping up but staying ahead.

  • Agentic Websites
  • Agentic Search Optimization (ASO)
  • Smart Digital Advertising
  • Reputation Management
  • In-House Creative Studio
  • Performance Reporting