Marketing/Leasing

Keep the Doors Open 24/7- Balancing Service Options (4-5 p.m. Tuesday, July 24)

Explore how to create the right balance between in-person service and online self-service using tools such as call centers, online leasing, electronic payments and beyond.

SEO Secrets and ILS Confessions (4:15-5:15 p.m. Monday, July 23)

Learn more about the “secret sauce” that is SEO. Hear how an ILS has built and tested successful consumer Internet marketing strategies, and how you can put them into practice at your own properties.

Leads, Leases and Cost-Effective Marketing (11 a.m. – 12 p.m. Tuesday, July 24)

Understand the importance of lead capture and management. Learn how you can boost leads through lower-cost sources (organic and performance ILS) and cut expensive sources that are underperforming.

Wow ‘Em with Your Web Site (1:45-2:45 p.m. Monday, July 23)

Keeping your property web sites looking great, up-to-date and optimized for maximum results in challenging. Learn how we’ll do the heavy lifting to deliver a custom web site that drives action with engaging content, such as 3-D floor plans, real-time pricing and availability, optimized to maximize your organic traffic.