Quarter 4, 2018


The truth is, until now, you’ve had to settle for “less than” in Student Property Management software. And as a result, you’ve made it clear you need more: more capabilities, more functionality, more ease, simplicity and flexibility.

We heard you. And we responded with a purpose-built, fully integrated, powerful and flexible platform—one you can’t find anywhere except RealPage®. And the right people are starting to take notice. Hence the movement to RealPage Student. It’s a movement because it’s more than just software—it’s a better way to work. And because in order to win in Student, you need all the right tools—not just some of them.

With this newsletter, our aim is to keep you informed on everything you need to know about today’s Student Housing market, RealPage Student products and services, and upcoming and past events. It’s required reading for anyone in Student Housing.

Keep Moving Forward,
Whitney Kidd, VP Student Market, RealPage


The movement from Millennials to Gen Z in Student Housing has required a shift on the part of property management companies. RISE, a conventional and purpose-built Student Housing developer, manager and investment company, is making its move to make sure they remain focused on the most important metric: providing an excellent living experience for student residents.


Did you know performance trends not only vary by individual asset and location, but also by university? Do you know where your properties and portfolios stand in comparison to your competition? How about knowing how to price units for the highest return and revenue possible?

One size never fits all when it comes to investing in Student Housing. That’s where RealPage Student Asset Optimization comes in. It’s the only analytics platform of its kind dedicated to Student Housing, featuring AxioStudent™, Business Intelligence and Revenue Management solutions. You can read more about each of these solutions here:


NMHC and WOSH Event Wrap-Up

October 3rd marked the first day of the NMHC Student Housing Conference and Exposition—and the official launch of the new 360° RealPage® Student Brand. The entire RealPage Student team was present to help launch the “movement,” which was well-received by all attendees.

The event featured two RealPage leaders in Student Housing: Taylor Gunn, Director of Student Asset Optimization, who spoke about the state of the marketplace, and Whitney Kidd, Vice President of Student Housing, who led a panel on the topic of communicating with Gen Z through strategic marketing.

To give back to the industry and embrace the Student Housing industry as a whole, RealPage hosted our Women of Student Housing event during NMHC. Every woman who attended NMHC this year joined us for an evening of collaboration, communication and fun. We announced the promotion of Whitney Kidd to VP of Student Housing signaling the new, service-forward mindset for our Student customers and our commitment to provide dedicated leadership to this market.

Look for the next Women of Student Housing event at NMHC 40, January 29–31, 2019 and CampusConnex, February 12–13, 2019. We welcome your thoughts, questions and comments anytime. Please email:

Student Summit

Save the date! Our next Student Summit will be April 23–25, 2019. Share any ideas you may have on topics and trends, events, speakers and sessions you’d like to see.


You can help us make OneSite® even better! Join current RealPage Student customers who are currently beta testing the most advanced OneSite Student platform ever developed, with expectations that it will be released to everyone early 2019.

This robust platform features an algorithm-driven, state-of-the-art placement tool helping to manage waitlists and drag-and-drop features allowing property managers to easily assign students to beds for the upcoming lease year, saving hours of valuable time. To join the beta test, please email:


Don’t miss our upcoming webcast, “Q3 Student Market Update,” Wednesday, November 28th at 1:00 PM CST. Taylor Gunn, RealPage Director of Student Housing, will provide an overview of fall 2018 Student Housing leasing results, highlight universities that saw the strongest and weakest results, and will provide an update on what to expect for the 2019-20 leasing season.


With all this movement, you can bet our team isn’t standing still. There are a number of product updates underway and here are just a few you can expect to hear more about in the near future:

  • Roll out of a collective Student roadmap
  • OneSite updates to allow easier, more effective placements
  • Unified platform progress
  • Demo of August release of closed beta-bulk unit assignments
  • New updates for ActiveBuilding

And there are more product enhancements you can look forward to within every solution: property management, asset optimization and renter engagement. Stay tuned!