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Student Housing Giveaways Are Climbing to Incentivize Leasing

Student Housing Giveaways Are Climbing to Incentivize Leasing

Student housing operators are offering fall 2017 giveaways like cruises, gift cards and concert tickets at a rate more than double that of the same season in 2016, according to a new report from Axiometrics, a RealPage company.

“Giveaways were not only being offered more frequently, but earlier as well, which can be a result of properties leasing earlier and higher velocity at the beginning of the leasing season,” writes Taylor Gunn, student housing analytics lead for Axiometrics.

In the report, Gunn explores data relating to incentive type and the relationship between leasing velocity and giveaway value.

For the complete findings, view the report here.

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