Attract. Engage. Convert.
Leverage data and technology to attract and convert more qualified leads with a personalized prospect experience to capture more leads, reduce costs, enhance leasing agent productivity, and provide a better prospect experience.
What’s New
AI Revenue Management
AI Revenue Management helps to continuously maximize asset value by leveraging the best of YieldStar® and LRO® precision pricing capabilities.
It’s the industry’s only price optimization solution powered by next-generation data that consistently reduces vacancies, maximizes rents and goes beyond price to maximize a property’s top revenue generators.
AI Revenue Management uses price as a foundation to expand optimization insights across the top demand drivers—Pricing, Marketing, Screening and Leasing—to uncover incremental revenue yield of up to 400 basis points (bps) for owners and operators, year over year.
AI Revenue Management leverages lease transaction data and AI to provide a scientific approach to optimizing pricing, leasing, screening and marketing for every unit, every day.
LeaseLabs Marketing
The right prospects are out there. Isn't it time you make them yours? Leverage data and technology to attract and convert more qualified leads with a personalized prospect experience. Promote your brand and capture higher quality leads with a connected marketing strategy that reduces costs and links your various marketing channels together into a single strategy.
Digital Marketing
Drive high-quality traffic and convert more qualified leads with digital marketing by LeaseLabs®.
We tailor your digital strategy using A.I., predictive analytics, SEO, social media, email, reputation, and programmatic channels in unison to convert leads to leases 3X more efficiently and eliminate ineffective marketing spend.
Branding
To develop a brand that resonates with consumers, the award-winning LeaseLabs® branding team works with you to assess your site and market.
We'll deploy stunning design elements and blend them with engaging copy and strategic messaging to deliver a brand that not only speaks to your target but is also seamlessly represented across multiple channels.
PropertyPhotos Content & Virtual Tour Solutions
Ensure that your prospects experience a frictionless transition from application through move-in. Leveraging our team of photographers, videographers, animators, and copywriters, transform your website into an immersive and personalized touchpoint designed to convert the right prospects into residents.
LeaseLabs Websites
From acquiring leads to creating conversions, our award-winning websites convert 33% more leases than the competition.
Our websites leverage modern, brand-centric designs, optimized for search and easy navigation. With advanced conversion-centric tools and innovative architecture, our websites are designed to outperform and drive conversions.
Property Websites
Our team of creatives and marketers create a virtual gateway that turns prospects into residents—converting 33% more leases than the competition—with award-winning designs and modern web technology like virtual touring capabilities.
Choose a ready-made theme or a custom web experience that is ADA-compliant and supports conversion-driving strategies.
Corporate Websites
Humanize your company and create an experience that allows users to relate to your message and core values.
Our award-winning, custom corporate websites provide a unique and thoughtful digital presentation of corporate brands, developed with the latest in web technology to create an impressive first touchpoint for both renters and clients.
Contact Center
RealPage® Contact Center is your property's first point of contact with a prospect and now features Augmented Intelligence for Voice in addition to chat and text.
Our agents leverage comprehensive knowledge of your property and features to set qualified visits that convert to leases--scheduling up to 20% more appointments than your on-site teams or other major competitors.
Contact Center 3.0
RealPage® Contact Center improves answer rates to 99% and cultivates quality leads, enabling leasing teams to become more efficient and optimize marketing spend by capturing all leads.
Our agents act as a part of your team, ensuring prospect engagement that drives more property visits per lead to increase conversions and improve lead-to-lease efficiency.
AI Chat
AI Chat and Text and Voice is the only multifamily chat, text and voice solution that uses A.I. and live agents to optimize visits-set performance and stabilize costs.
Integrated with agent calendars, it maintains the quality of the prospect experience and allows for self-scheduling. Paige, the Virtual Assistant, transfers leads to a live agent for more complex requests.
Touring Solutions
The RealPage® Tours Solution is a digital ecosystem that provides flexible, convenient and innovative touring options for prospects across multiple channels right from your website—saving you money and boosting leasing conversion rates. Prospects can even tour your property regardless of leasing agent availability or leasing office schedules with NEW Self-Guided Tours.
On-Call Live Tours
Improve tour and leasing performance with a cost-effective, engaging, personalized, on-demand online tour experience led by a live RealPage® Tour Guide—directly from your property website. By enabling more tours per day, you’ll boost leasing optimization and increase conversions while reducing costs.
Scheduled Tours
Leasing agents can now conduct live, scheduled video conferencing tours through a 100% online experience that boosts their productivity, decreases sales-cycle time and increases leases.
Scheduled Video Tours create an immersive experience, leveraging the property’s leasing team with branded and interactive features that bring a community to life.
Meet your qualified prospects when and where they are and make leasing seamless by using data and insights to make proactive rather than reactive decisions on demand gen, lead prioritization, screening thresholds, and agent productivity.
What’s New
AI Revenue Management
AI Revenue Management helps to continuously maximize asset value by leveraging the best of YieldStar® and LRO® precision pricing capabilities.
It’s the industry’s only price optimization solution powered by next-generation data that consistently reduces vacancies, maximizes rents and goes beyond rent to maximize a property’s top revenue generators.
AI Revenue Management uses price as a foundation to expand optimization insights across the top demand drivers—Pricing, Marketing, Screening and Leasing—to uncover incremental revenue yield of up to 400 basis points (bps) for owners and operators, year over year.
AI Revenue Management leverages lease transaction data and AI to provide a scientific approach to optimizing pricing, leasing, screening and marketing for every unit, every day.
Contact Center
RealPage® Contact Center is your property's first point of contact with a prospect and now features Augmented Intelligence for Voice in addition to chat and text.
Our agents leverage comprehensive knowledge of your property and features to set qualified visits that convert to leases--scheduling up to 20% more appointments than your on-site teams or other major competitors.
Contact Center 3.0
RealPage® Contact Center improves answer rates to 99% and cultivates quality leads, enabling leasing teams to become more efficient and optimize marketing spend by capturing all leads.
Our agents act as a part of your team, ensuring prospect engagement that drives more property visits per lead to increase conversions and improve lead-to-lease efficiency.
AI Chat
AI Chat and Text and Voice is the only multifamily chat, text and voice solution that uses A.I. and live agents to optimize visits-set performance and stabilize costs.
Integrated with agent calendars, it maintains the quality of the prospect experience and allows for self-scheduling. Paige, the Virtual Assistant, transfers leads to a live agent for more complex requests.
Touring Solutions
The RealPage® Tours Solution is a digital ecosystem that provides flexible, convenient and innovative touring options for prospects across multiple channels right from your website—saving you money and boosting leasing conversion rates. Prospects can even tour your property regardless of leasing agent availability or leasing office schedules with NEW Self-Guided Tours.
On-Call Live Tours
Improve tour and leasing performance with a cost-effective, engaging, personalized, on-demand online tour experience led by a live RealPage® Tour Guide—directly from your property website. By enabling more tours per day, you’ll boost leasing optimization and increase conversions while reducing costs.
Scheduled Tours
Leasing agents can now conduct live, scheduled video conferencing tours through a 100% online experience that boosts their productivity, decreases sales-cycle time and increases leases.
Scheduled Video Tours create an immersive experience, leveraging the property’s leasing team with branded and interactive features that bring a community to life.
Online Leasing
An integrated platform that streamlines and digitizes the leasing experience for residents and property managers and increases revenue by capturing and driving higher conversions, optimizing leasing operations, improving conversion rates and monetizing the prospect experience.
Online Leasing
Transform the leasing experience for your staff and prospects by enabling prospects to submit applications, pay fees and deposits, get screened instantly for approval, purchase renters insurance and additional amenities, and sign the lease. Leverage certified templates and a range of standardized and custom-branded online applications to meet your specific business needs.
Certified Documents
An integrated, dynamic lease document solution that helps standardize leasing practices within and across jurisdictions, reduce lease application times, operational costs and risks.
With a 100% digital leasing environment, you can improve efficiency for onsite teams and reduce manual process errors while streamlining the prospect experience.
Lead Management and Analytics
Improve operations with access to clear and accurate leasing activity, engagement data between prospects and communities, and advertising source performance reports that support business decisions that must be made quickly.
Lead Management
Track 100% of leasing activities on a single guest card. Increase leasing team efficiency and drive value across multiple areas of the organization by simplifying the leasing process, prioritizing the leads most likely to convert to leases, optimizing floorplan offerings, identifying follow-up activities for agents, and making reporting easy to navigate.
Leasing Analytics
A best-in-class, lead-to-visit analytics solution that maximizes portfolio performance by collecting, analyzing and reporting on every leasing phone and email communication to help properties make informed, strategic decisions around workforce optimization, advertising, pricing and inventory.
Drive Profitability with innovative screening and insurance solutions designed to reduce fraud and bad debt.
What’s New
Screening
RealPage® Screening solutions give you the tools, knowledge and insight you need to lease with confidence while limiting risk. We use the industry’s largest rental payment history database, in-depth criminal background information and extensive credit checks to help ensure you keep your property and residents secure.
AI Screening
RealPage® Artificial Intelligence (AI) Screening is more than determining a credit score and assessing the ability to pay.
It can target the willingness to pay, helping you reduce bad debt and financial loss by an average estimated savings of $39 per unit, per year with the industry’s first—and only—AI-enabled scoring model.
Identity Verification
RealPage® Screening Identity Verification combines verification (including employment), validation and risk detection to instantly verify consumer identities at the beginning of the application process—for both online and in-office applications—and help spot potential fraud or identity theft and automatically flag discrepancies found in an applicant’s data.
Insurance
RealPage® Insurance specializes in structuring and managing resident insurance and deposit alternative programs for the rental industry.
Tap into innovative options that protect your assets, mitigate risk and enhance revenue with unmatched expertise, integrated capabilities, customizable solutions and deep customer insights.
Renters Insurance
eRenterPlan® offers residents affordable, comprehensive coverage that can be purchased when they sign leases online.
Transactions are automatically updated in OneSite® Leasing & Rents. RenterProtection™ covers occupied units that are not insured. The combination provides comprehensive coverage that drives ancillary revenue.
Reduce Move-In Costs
RealPage® Deposit Alternatives provide customized solutions for you and your residents that help increase leasing velocity and mitigate bad debt while allowing you to offer residents a zero-risk alternative to security deposits.
The unique and fully integrated program complements your portfolio’s workflows and helps to meet your financial goals.
Identity Verification
Protect your residents, staff and property from the risks and costs of identity fraud, with RealPage® Identity Verification (IDV).
It’s the industry’s first comprehensive identity verification solution that guards against identity fraud at point-of-tour, point-of-application and point-of-payment.
Identity Verification
RealPage® Screening Identity Verification combines verification (including employment), validation and risk detection to instantly verify consumer identities at the start of the application process (for both online and in-office applications).
It helps spot potential fraud or identity theft and automatically flags discrepancies.
Leasing Tablet with ID Document Validation
RealPage® Leasing Tablet, now available with ID Document Validation, adds a layer of protection for your property, leasing staff and residents by verifying prospect identities prior to touring your community.