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Amenity Valuation: Are You Getting It Right?

Recorded May 8 2018 at 1:00 PM CST

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One Size Does Not Fit All for Accurate Amenity Valuation

Join RealPage’s Chief Economist Greg Willett, as he hosts industry experts Rich Hughes, Head of Data Science and Amy Dreyfuss, SVP, Revenue Management, for this 30-minute interactive webcast to discuss how information pulled from a vast data warehouse can help you accurately value asset amenities to make smarter pricing decisions that drive performance.

Topics addressed include:

  • The problem with cost-based calculations
  • Rent vs. amenity giveaways in competitive leasing environments
  • How amenity valuations shape renovations
  • Potential impact on acquisition Decisions
  • The importance of information cleansing in the analysis process
  • Using data science teams to identify key trends

The value of specific apartment amenities varies from one community to another based on a number of factors including: competitor offerings, amenity quality, property location, renter preferences in the market and seasonality. Factoring key influences and properly valuing amenities can lead to smarter decisions when setting rents for your assets.

Featuring:

Greg Willett
Rich Hughes
Amy Dreyfuss

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Rich Hughes

Head of Data Science
RealPage, Inc.

Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.

Amy Dreyfuss

SVP Revenue Management
RealPage, Inc.

Amy Dreyfuss is Senior Vice President of RealPage Revenue Management overseeing both LRO and YieldStar. Amy has over 20 years of experience in multifamily operations and revenue management. Prior to joining YieldStar in 2009, she oversaw operations and revenue management for a Dallas-based firm. Amy began her career with RealPage as a YieldStar Consultant responsible for the implementation of a diverse portfolio of clients ranging from private owner/operators to fee managers to REITs and institutional owners before becoming a part of the leadership team in 2010. In addition to growing the YieldStar client base in the U.S., Amy is responsible for expansion into Canada and the United Kingdom.

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