<?xml version="1.0" encoding="UTF-8"?>

<feed xmlns="http://www.w3.org/2005/Atom">
                <id>https://www.realpage.com</id>
                    <link href="https://www.realpage.com"></link>
            <title><![CDATA[RealPage Blog]]></title>
            <description>RealPage RealPage Blog</description>
            <language>en_EN</language>
            <updated>2026-04-13T00:00:10-05:00</updated>
<entry>
    <title><![CDATA[Celebrating the RETTC AI Governance Framework and What Comes Next]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/rettc-ai-governance-framework-multifamily/"/>
    <id>https://www.realpage.com/blog/rettc-ai-governance-framework-multifamily/</id>
    <author>
        <name> <![CDATA[Kris Kimmerle]]></name>
    </author>
    <summary type="html">
        <![CDATA[The First AI Governance Framework for Multifamily Housing
Introduction
At OPTECH 2025, RETTC released the first AI Governance Framework1 for rental housing and technology partners. RealPage was proud to contribute to that effort alongside other housing providers and technology innovators.
The RETTC governance framework gives the multifamily industry a shared vocabulary for how AI should be governed, built around eight principles spanning organizational philosophy, fairness, transparency, privacy, accountability, renter experience, responsible innovation, and third-party due diligence. For an industry that had no common standard before November 2025, that is significant progress.
The principles are the right ones. And the real measure of any AI governance framework is what happens when organizations operationalize those principles and can demonstrate they are working. That is what showing your work means.
Why the RETTC Framework Matters
Establishing Baseline Expectations
The First AI Governance Framework for Multifamily Housing The RETTC framework matters because it establishes baseline expectations for an industry deploying AI at scale into housing decisions. It aligns the industry around key regulatory frameworks including fair housing, fair credit reporting, and accessibility requirements. It puts third-party accountability on the table, encouraging operators to demand transparency from their technology partners regarding data sources, model limitations, and known risks.
That last point is especially important. For years, operators evaluated technology vendors on features, integration, and price. The framework signals that AI governance practices should be part of that evaluation. That is a meaningful shift for multifamily.
Applying AI Governance Principles
From Policy to Practice
Applying AI Governance Principles: From Policy to Practice Every principle in the AI framework raises the same practical question. How do you demonstrate it? Not as a policy s...]]>
    </summary>
                <category type="html">
            <![CDATA[Industry & Technology News]]>
        </category>
        <updated>2026-04-12T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Why Digital Marketing Matters for Multifamily Properties]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/digital-marketing-strategies-for-multifamily/"/>
    <id>https://www.realpage.com/blog/digital-marketing-strategies-for-multifamily/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Multifamily&nbsp;digital marketing influences more than traffic. It shapes how efficiently leasing demand moves through the funnel and how much friction property teams face when managing&nbsp;prospect&nbsp;inquiries.
For multifamily operators, marketing performance sits close to core operating metrics. Better digital visibility can improve qualified lead flow. Better website experience can reduce drop-off before contact. Better lead handling can support faster response times and stronger conversion. Those outcomes matter to marketing leaders, property managers, operations teams, and asset managers because they ultimately affect occupancy, leasing velocity, and net operating income (NOI).
The Modern Renter Journey is Digital&nbsp;
A large share of apartment shopping happens during what&nbsp;G5,&nbsp;a RealPage Company,&nbsp;has described as the&nbsp;"invisible period," which is&nbsp;the stretch before a prospect ever calls or&nbsp;submits&nbsp;a form. According to G5 data, renters shop for an average of four weeks and move across&nbsp;roughly 30&nbsp;touchpoints before they contact a property team. Today, that research period can also include AI-driven search experiences, where prospects ask broader, more conversational questions before narrowing their options.
A typical renter journey now looks something like this:

See a property through digital advertising, social media, or other online promotion
Search Google, maps, listing sites, and AI-powered search tools for apartments in a target location
Ask AI search tools more specific questions about neighborhoods, pricing, commute times, pet policies, amenities, or best-fit apartment options
Review the property&rsquo;s Google Business Profile, listings, and local business details
Compare ratings, reviews, and social proof across multiple sources
Visit the property website to evaluate floorplans, pricing, photos, availability, and amenity details
Return to search, AI results, listings, reviews, and the proper...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2026-04-11T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[What is Smart Building Technology? A Comprehensive Guide]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/what-is-smart-building/"/>
    <id>https://www.realpage.com/blog/what-is-smart-building/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Smart building technology is increasingly shaping how multifamily real estate assets perform, particularly in a market where expense control matters as much as revenue growth.
Operators are dealing with tighter margins, higher insurance deductibles, and ongoing staffing pressure. At the same time, expectations around resident experience continue to rise. Smart building strategies sit at the intersection of those pressures, offering a way to reduce cost variability while improving operational consistency.
This is why smart technology is shifting from amenity to infrastructure. It is becoming part of how properties are run.
What are Smart Building Solutions?
Smart building solutions connect devices, systems, and workflows to give operators more control over what is happening inside their buildings.
In multifamily, this typically includes:

Apartment smart access control and locks
Connected thermostats and HVAC systems
Leak detection and water monitoring
Managed Wi-Fi and property-wide connectivity
Lighting and occupancy sensors

The value is not in any single system. It is in how they work together.
A coordinated environment allows properties to:

Detect issues earlier
Automate routine decisions
Reduce manual oversight
Standardize operations across units and buildings

That shift from reactive to proactive operations is where most of the performance gains come from.
How Does Smart Building Software Work
Smart building technology is defined less by hardware and more by how data is used.
IoT Sensors and Connected Devices
The Internet of Things (IoT) devices continuously capture real-time conditions across the property, including temperature, humidity, water presence, and access activity.
This creates a level of visibility that was not previously available. Instead of relying on resident-reported issues or periodic inspections, teams can identify problems as they develop.
According to McKinsey, IoT-enabled building systems can reduce maintenanc...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How to Choose the Right Apartment Management Software]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-to-choose-the-right-apartment-management-software/"/>
    <id>https://www.realpage.com/blog/how-to-choose-the-right-apartment-management-software/</id>
    <author>
        <name> <![CDATA[Staff Writer]]></name>
    </author>
    <summary type="html">
        <![CDATA[Choosing apartment management software is less about checking off a feature list and more about deciding how your portfolio will operate day to day. The right system affects leasing speed, accounting accuracy, maintenance coordination, reporting visibility, and the resident experience across the full property lifecycle. A good selection process starts with your operating model, then works backward to the technology that can support it.
Property management companies are under pressure from several directions at once. Site teams are handling heavy administrative workloads, apartment residents expect faster digital service, and operators need better visibility across more properties and more data than before. That is why software decisions now carry broader operational and financial consequences than they did a few years ago.
This guide outlines a practical way to evaluate apartment management software so the decision reflects how your teams actually work, where your bottlenecks are, and what your portfolio needs next.
Why Apartment Management Software Matters
Software for apartment management is located at the center of property management operations. In practice, that means it influences how teams handle leasing, resident communication, accounting, maintenance, compliance, and reporting across one property or an entire portfolio.
For many operators, the real issue is not whether they have software. It is whether their current tools are connected enough to support efficient workflows. Disconnected systems often create duplicate work, inconsistent reporting, and delays between teams. An efficient property management system alleviates data silos, manual processes, and limited visibility across the portfolio.
That shift is why many operators are moving away from outdated environments toward more integrated, AI-enabled, innovation-driven platforms. Instead of treating leasing, operations, accounting, and resident services as separate functions, the goal is to suppor...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Agentic AI for Property Operations: Efficiency and Accuracy at Scale]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/agentic-ai-efficiently-managing-multifamily-property-operations/"/>
    <id>https://www.realpage.com/blog/agentic-ai-efficiently-managing-multifamily-property-operations/</id>
    <author>
        <name> <![CDATA[Staff Writer]]></name>
    </author>
    <summary type="html">
        <![CDATA[Property operations are not defined by one big task. They are defined by hundreds of daily ones: move-outs, lease renewals, ledger updates, lease audits, account adjustments, and exception tracking. Individually, these activities feel routine. Collectively, they determine whether portfolios stay compliant and keep revenue protected, while teams remain proactive instead of reactive.
Yet most operations teams are stretched thin&mdash;managing repetitive, manual processes that leave little room for oversight or optimization.
Introducing the AI Operations Agent: an always-on, embedded operational teammate designed to automate the backbone of day-to-day property operations management, so teams can focus on higher-value work while nothing slips through the cracks.
What Is an AI Operations Agent for Multifamily Operations?
At its core, the AI Operations Agent is a behind-the-scenes digital operations specialist that manages routine, high-volume administrative work across property portfolios using workflow automation.
Fully embedded in RealPage systems, the agent manages move-outs, renewals, ledger updates, audits, and daily operational tasks. It tracks exceptions, escalates when human intervention is required, and ensures every action is documented and policy-aligned&mdash;without teams needing to chase, double-check, or rework tasks.
Why Property Operations Teams Need Agentic AI Now
Operations teams are expected to do more with less&mdash;while maintaining accuracy, compliance, and financial integrity across growing portfolios. Manual processes increase risk: missed revenue, inconsistent rent rolls, incomplete files, and delayed follow-ups.
Agentic AI helps solve this challenge by applying workflow automation to repetitive administrative tasks within property management operations. The AI Operations Agent works continuously in the background, applying consistent logic, scanning for discrepancies, and surfacing issues early&mdash;so teams stay ahead instead of reac...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Flexible Managed Wi-Fi: The Future of Apartment Connectivity]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/managed-wifi-and-apartment-connectivity/"/>
    <id>https://www.realpage.com/blog/managed-wifi-and-apartment-connectivity/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[High-speed, reliable internet has transitioned from a resident amenity to essential infrastructure in modern multifamily properties. The rise of remote work, streaming services, and smart building technologies necessitates a robust connectivity strategy. For property owners and operators, flexible managed Wi-Fi solutions represent a critical advantage in meeting these demands while improving operational efficiency and driving asset value.
This article will explore the strategic importance of flexible multifamily Wi-Fi networks. We will examine the operational models available, analyze the benefits and challenges of shared networks, and discuss how a well-executed connectivity plan serves as the foundation for a modern, competitive property.
The Shift Toward Flexible Managed Wi-Fi Models
Traditionally, internet service in multifamily buildings was a transaction between residents and a local Internet Service Provider (ISP). This model is becoming obsolete as it creates operational friction and fails to meet the needs of a connected community. Operators are now moving toward property-wide managed internet solutions that offer greater control, new revenue opportunities, and a superior resident experience.
These modern strategies allow property owners to select a deployment model that aligns with specific asset goals, market conditions, and financial strategies.
Common Flexible Apartment Wi-Fi Models

Bulk Managed Wi-Fi: The property provides internet to all units through a single, property-wide subscription. This model ensures 100% connectivity, simplifies operations, and allows internet to be included as a high-value amenity.
Opt-Out Model: A universal infrastructure is deployed, giving all residents access. However, individuals can choose to opt out if they prefer to source their own internet service.
Subscription/Opt-In Model: Residents subscribe to the property-managed Wi-Fi service individually. This removes billing responsibilities from property staff whi...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[A Guide to Tenant Background Screening for Property Management Companies]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/tenant-background-screening-guide/"/>
    <id>https://www.realpage.com/blog/tenant-background-screening-guide/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Selecting the wrong resident is a costly operational error. Beyond the immediate loss of rental income, property management companies face potential legal fees, expensive property damage remediation, and a significant administrative burden during the eviction process that has cost property owners an average of $4.2m. To protect Net Operating Income (NOI) and maintain asset value, a rigorous tenant background screening process is not just a safety measure—it is a strategic necessity for profitability.
Effective screening requires more than a cursory glance at an application. It demands a structured approach using data-driven tools to assess risk accurately. This guide outlines the essential components of tenant screening, the operational steps for implementation, and how to select the right technology to streamline your leasing workflow.
What Is Tenant Background Screening?
Tenant background screening is the process property managers and landlords use to evaluate a prospective tenant's suitability for a rental property. It involves verifying the applicant’s identity, financial stability, and rental history to predict future behavior. The goal is to determine if an applicant is likely to pay rent on time, respect the lease terms, and maintain the property.
Key Components of a Tenant Background Check
A comprehensive screening process aggregates data from multiple sources to create a complete applicant profile. Core elements include:

Credit reports and scores: Assesses financial reliability and debt obligations.
Criminal background checks: Scans national and state databases for criminal history.
Eviction history searches: Identifies previous filings or judgments for possession.
Identity verification: Validates Social Security Numbers (SSN) to prevent fraud.
Income and employment verification: Confirms the applicant has the means to pay rent.
Rental payment history databases: Reviews past performance with other landlords.

Why Tenant Background Screening M...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[What is Property Management Accounting? A Complete Guide]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/what-is-property-management-accounting/"/>
    <id>https://www.realpage.com/blog/what-is-property-management-accounting/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Managing real estate assets requires more than just collecting rent and fixing leaks. It demands a rigorous financial framework that ensures operational efficiency and regulatory compliance. At the heart of a profitable portfolio lies property management accounting, a specialized discipline that tracks the financial health of your multifamily assets.
For property managers and owners, financial clarity is not optional; it is the foundation of strategic decision-making. Whether you manage a single multifamily complex or a diverse portfolio of commercial real estate properties, understanding the nuances of industry-specific accounting is critical for maximizing Net Operating Income (NOI).
This guide explores the essentials of accounting in the property sector, distinguishing it from general business practices and outlining the tools required to maintain fiscal control.
What is Property Management Accounting?
Property management accounting is the systematic process of recording, analyzing, and reporting financial transactions related to real estate properties. Unlike standard business accounting, which focuses on the entity as a whole, this discipline drills down to the performance of multifamily portfolios, individual properties, units, and leases.
This specialized form of accounting encompasses several unique responsibilities:

Rent collection and processing: managing recurring revenue streams from diverse tenants.
Expense tracking: allocating maintenance, utility, and administrative costs to specific assets.
Budgeting: forecasting revenue and expenses to ensure liquidity.
Reporting: generating financial statements for owners, investors, and tax authorities.

The ultimate goal goes beyond simple bookkeeping. Effective accounting provides the data necessary to evaluate asset performance, justify rental increases, and identify opportunities for cost reduction. It transforms raw numbers into actionable intelligence for property owners and investors.
Property...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-12T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Agentic AI for Resident Experience: Improving Retention &amp; Resolutions]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/agentic-ai-and-improving-renewals-and-resident-experience/"/>
    <id>https://www.realpage.com/blog/agentic-ai-and-improving-renewals-and-resident-experience/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Protecting Lease Renewals Starts with Everyday Resident Interactions
Resident&nbsp;experiences&nbsp;aren&rsquo;t&nbsp;shaped by big moments.&nbsp;They&rsquo;re&nbsp;shaped by&nbsp;the everyday&nbsp;ones. A maintenance update delivered quickly. A renewal reminder&nbsp;sent&nbsp;at the right time. A rent question answered without friction. Individually, these interactions seem small. Collectively, they&nbsp;determine&nbsp;satisfaction, retention, and revenue performance.&nbsp;Yet most operational systems&nbsp;weren&rsquo;t&nbsp;designed to manage those moments proactively, 24/7 or&nbsp;at scale.
Introducing the&nbsp;AI Resident Agent, built to manage those moments at scale; embedding intelligent, always-on engagement directly into multifamily operations so teams can deliver consistent, around the clock, proactive service without increasing workload.
What Is an AI Resident Agent?
At its core, the AI Resident Agent is an always-on, context-aware front-office digital teammate designed to handle high-volume,&nbsp;and common&nbsp;resident interactions across communication channels.&nbsp;Unlike&nbsp;basic chatbots that only handle simple FAQs, this&nbsp;AI&nbsp;agent can manage more complex resident interactions, route service requests, provide proactive&nbsp;reminders, and seamlessly collaborate with onsite teams.
The AI Resident Agent is part of a broader&nbsp;Lumina AI Workforce. A&nbsp;coordinated network of specialized AI agents that work together across leasing, operations, facilities, finance, and&nbsp;apartment&nbsp;resident support to streamline workflows and improve outcomes.
Why Multifamily Operators Need an AI Resident Agent Now&nbsp;
Modern residents expect responsiveness and personalization. According to recent RealPage UX Research Center of Excellence surveys, renters increasingly engage with AI-driven tools and prefer fast,&nbsp;accurate&nbsp;communication.&nbsp;&nbsp;
The surveys show:

74% of renters report experience using AI tools&nbsp;
50% fe...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-11T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Take Control of Risk with an Insurance Outsourcing Program for Multifamily]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/take-control-of-risk-with-an-insurance-outsourcing-program-for-multifamily/"/>
    <id>https://www.realpage.com/blog/take-control-of-risk-with-an-insurance-outsourcing-program-for-multifamily/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[While risk management is a critical component of any resilient multifamily business strategy, it's often seen as another box to check, not a strategic advantage. The challenge lies in balancing costs with stability. While captive insurance programs seem to offer control, their complexities can outweigh their benefits.
For forward-thinking operators, insurance outsourcing is a more effective alternative. It reduces administrative burdens, ensures compliance, and provides specialized expertise&mdash;transforming risk management from a cost center into a scalable advantage for asset protection.
Reduce the Administrative and Compliance Burden 
Managing an insurance program involves navigating a complex web of administrative tasks, regulatory requirements, and the challenges posed by third-party insurance policies, which often offer limited coverage. Not all insurance policies are created equally, as many third-party offerings include exclusions or insufficient protection, leaving gaps that may expose your property to unexpected risks. For property management teams handling this in-house, the workload can get lost with your team's limited time and resources.
One of the most demanding aspects of third-party compliance is validating that residents&rsquo; insurance policies meet all requirements set out in the lease agreement. Every submitted policy must be carefully reviewed for adequacy of coverage, endorsements and exclusions, ensuring your standards are consistently met.
Manually managing these requests is time-consuming and prone to error as each policy must be received, reviewed, and either approved or denied. With 10.3% of apartment residents canceling coverage each month1, the risk of gaps in coverage increases significantly, exposing your property to resident-caused damages. Outsourcing automates the third-party policy management lifecycle, helping with compliance and ensuring your property is protected against these potential risks.
Mitigate Regulatory Risk...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-04-11T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Multifamily Marketing for Property Management in 2026]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/multifamily-marketing-strategies/"/>
    <id>https://www.realpage.com/blog/multifamily-marketing-strategies/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Multifamily marketing in 2026 is defined by a few key challenges: more competition, higher vacancy costs, and renters who expect a seamless digital experience from first search to signed lease.
Prospects expect accurate pricing, immediate responses, and rich digital content early in their search, often forming preferences before they ever visit a property&rsquo;s website or leasing office. For multifamily marketers, that means marketing is no longer just about driving traffic. It&rsquo;s about experience, speed, and accuracy at scale.
To stay competitive, multifamily operators need modern strategies that combine strong fundamentals with AI-powered automation and data-driven decision-making.
What Is Multifamily Marketing?&nbsp;
Multifamily marketing is no longer a standalone demand-generation function. It sits at the intersection of search visibility, data accuracy, lead response, and leasing execution, each influencing whether demand turns into signed leases.
What has changed is not that renters are digital-first, but how much of the decision process now happens before direct engagement. Prospects compare communities across search engines, internet listing service (ILS) platforms, social channels, and&nbsp;AI-generated summaries, forming opinions long before they&nbsp;schedule a tour.
As a result, multifamily marketing now directly affects:

How properties are represented across AI-influenced search and listing environments
Whether pricing, availability, and messaging stay consistent at scale
How quickly and intelligently prospects are engaged once they do interact

Core Components of a Multifamily Marketing Strategy&nbsp;
The most effective multifamily marketing strategies use a multichannel approach, meeting prospective renters wherever they are: search engines, social media, email, internet listing services, and even offline touchpoints.
Below are the foundational components every community should prioritize.
Digital Advertising (PPC &amp; Paid Soc...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-12T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Rental Income Verification Best Practices]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/tenant-income-verification-best-practices/"/>
    <id>https://www.realpage.com/blog/tenant-income-verification-best-practices/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[In the multifamily industry, accurate rental income verification is more than just a box to check, it is a critical line of defense for your Net Operating Income (NOI). With 93.3% of landlords reporting victimization by fraud, according to recent National Multifamily Housing Council (NMHC) data, the stakes have never been higher.
Implementing robust rental income verification for renters ensures you are welcoming residents who can reliably meet their financial obligations. Manual reviews are vulnerable to error and manipulation. In contrast, RealPage&reg; Income Verification strengthens your portfolio through automated data integration and advanced fraud detection. This technology serves as a critical risk mitigation tool while simultaneously driving operational efficiency.
Why Income Verification Matters: Protecting Your Portfolio and NOI
Verification is the foundation of a healthy rental portfolio. It serves as a gatekeeper, filtering out high-risk applicants before they sign a lease.
The Cost of Skipping Income Verification
Failing to properly verify income can lead to significant financial losses. Beyond the obvious loss of rent, property managers face eviction costs, legal fees and unit turnover expenses. When you account for the time your team spends managing delinquency and bad debt, the operational drag becomes substantial. Skipping this step essentially gambles with your property's profitability.
How Verification Protects Both Owners and Residents
Thorough verification protects owners from financial instability, but it also protects residents. By ensuring applicants are not overextending themselves, you contribute to a stable community where neighbors are less likely to face eviction or financial distress. This stability fosters longer lease terms and higher resident retention rates.
Essential Documents for Verifying Tenant Income
To conduct a thorough assessment, property managers must request specific documentation. Relying on a single source of...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-12T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[The Ultimate Guide to Property Management SEO]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/property-management-seo-guide/"/>
    <id>https://www.realpage.com/blog/property-management-seo-guide/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The Ultimate Guide to Property Management SEO 
Prospective renters don’t browse dozens of websites when choosing an apartment community. In most markets, they shortlist two or three options they find through search and never look beyond them. That means your visibility in search engines directly determines whether you’re part of the conversation or completely invisible. 
Property management search engine optimization (SEO) is about earning that visibility at the exact moment prospects are evaluating their options. It requires a different approach than standard SEO, one that accounts for local competition, long sales cycles, and the need to establish trust before the first call. This guide breaks down the exact SEO strategies property management companies can use to attract qualified residents, strengthen local presence, and turn search traffic into signed leasing agreements. 

What Is Property Management SEO? 

Property management SEO is the process of optimizing your website and online presence to rank higher in search engines for keywords related to apartment rental searches. This includes both organic SEO and local SEO tactics that help your business appear when prospective residents search for housing in their area. 
Unlike general SEO, SEO for property management companies must account for: 


Highly competitive local markets 




Two distinct audiences (prospective community residents and current residents) 




Long decision-making cycles driven by trust and credibility 



ROI of Property Management SEO 

When executed correctly, property management SEO delivers one of the highest returns on investment among digital marketing channels. Benefits include: 


Lower cost per lead compared to paid ads 




Sustainable, long-term traffic growth 




Increased brand authority in local markets 




Higher-quality leads from prospects actively searching for an apartment home  



Understanding Your Audience: Prospective Renters vs. Curren...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-11T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How AI Is Rewriting Multifamily Marketing and What Marketers Should Do Now]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-ai-is-rewriting-multifamily-marketing/"/>
    <id>https://www.realpage.com/blog/how-ai-is-rewriting-multifamily-marketing/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The way renters discover their next home&nbsp;is being&nbsp;fundamentally transformed by artificial intelligence. As of May 2025, more than&nbsp;13% of U.S. Google searches now trigger AI Overviews. These concise, conversational summaries appear directly in search results and are surfacing across multifamily queries. Visibility can no longer depend solely on traditional organic rankings. Renters are asking&nbsp;deeper, more specific&nbsp;questions about&nbsp;pricing, amenities, locations, and reviews, and AI is&nbsp;answering those questions before renters ever click&nbsp;to a website.&nbsp;&nbsp;
From Search to Conversation: Fewer Clicks, Higher Intent&nbsp;
Search is becoming more conversational. Tools like ChatGPT, Copilot, and Gemini turn renter discovery into dialogue-based, preference-matching exploration. These tools search across hundreds of sources, including but not limited to property websites, ILSs, Google Business Profiles (GBP), local neighborhood summaries, and review platforms, to serve up results that meet the renter's exact criteria.
This means:

Renters arrive further down the funnel
They&rsquo;re self-qualified through AI-assisted discovery
Overall website traffic drops but lead quality improves

Learn more about these emerging trends in this on-demand webcast:&nbsp;SEO &amp; Website Trends in the Era of AI Search&nbsp;
Key AI Search Trends Multifamily Marketers Should Watch
Below are the most important shifts shaping how communities get discovered today &ndash; and what they mean for your marketing strategy.
Paid Ads Now Appear in AI Overviews
Google has begun embedding digital ads directly into AI-generated summaries. While multifamily isn&rsquo;t widely included yet, this expansion is coming quickly. When an AI Overview is triggered, organic clicks drop by an average of 34.5%, making visability within the Overview critical.
To prepare, marketers should:

Use authentic, brand-consistent visuals (square, landscape, and portrait)...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-10T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How RealPage&#039;s LUMINA AI Leasing Agent Redefines Multifamily Leasing Efficiency]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpages-lumina-ai-leasing-agent/"/>
    <id>https://www.realpage.com/blog/realpages-lumina-ai-leasing-agent/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Leasing has changed and it&rsquo;s changed fast. Today&rsquo;s apartment prospects expect instant answers, personalized experiences, and seamless communication across every channel. Yet traditional leasing workflows, limited by staff availability and manual follow-ups, struggle to keep up.
That&rsquo;s where RealPage&rsquo;s Lumina AI Leasing Agent comes in. Built on the powerful LUMINA AI platform, this next-generation multifamily leasing solution is redefining what leasing automation can do, turning prospects into leases faster while empowering onsite property teams to focus on relationships, not repetitive tasks.
But the AI Leasing Agent isn&rsquo;t just another chatbot answering questions after hours. It&rsquo;s powered by agentic AI; advanced technology that allows it to take initiative, understand context, and collaborate with other intelligent RealPage digital agents. Together, these agents form a connected, always-on AI workforce spanning leasing, operations, finance, facility and resident engagement.
In this post, we&rsquo;ll explore how the RealPage Lumina AI Leasing Agent transforms traditional leasing into a smarter, more connected, and scalable process, delivering both exceptional renter experiences and measurable business results.
Learn more about Lumina AI Leasing Agent
What Is the Lumina AI Leasing Agent?
The AI Leasing Agent is a 24/7 virtual leasing assistant powered by RealPage&rsquo;s advanced LUMINA AI platform and OpenAI models. It utilizes agentic AI to take initiative and make context-aware decisions, going beyond the capabilities of traditional tools that only handle basic FAQs.
Key characteristics include:

Full Ecosystem Integration: By integrating with property management systems, the leasing agent uses real-time pricing, availability, and amenity information to provide quotes and communication.
Centralized Operations: Embedded within the RealPage ecosystem and Knock CRM, it centralizes interactions from chat, text, email, and v...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-04-10T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How Smart Buildings Create Connected Communities]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-smart-buildings-create-connected-communities/"/>
    <id>https://www.realpage.com/blog/how-smart-buildings-create-connected-communities/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[A seamless blend of physical infrastructure and digital intelligence is no longer futuristic. It's what residents expect.
Imagine walking into a new apartment where the lights adjust as you enter, the air temperature is just right, and the Wi-Fi is already up and running before you even unpack.
No installation. No troubleshooting. No waiting.
That is the power of a truly connected community &mdash; a seamless blend of physical infrastructure and digital intelligence designed to enhance everyday living.
This vision is no longer futuristic. It is quickly becoming the standard for what residents expect and what operators must deliver to stay competitive in the evolving rental market.
From Fragmentation to Connected Living
For years, the promise of smart buildings has been hindered by complexity: too many vendors, disconnected dashboards and devices that do not work together. The result is frustrated residents, overwhelmed staff and underperforming technology investments.
Today, the industry is shifting from fragmented point solutions to unified platforms that bring entire ecosystems together. These platforms integrate devices, automate operations and deliver seamless digital experiences for residents, guests and operators. This transformation is not just about adopting new technology; it is about meeting modern expectations and improving performance across every dimension of multifamily operations.
Connectivity Is the Backbone
Reliable, always-on, property wide internet access is no longer a perk. It is infrastructure. Connectivity forms the foundation that every smart building system depends upon.
79% of renters want seamless connectivity throughout the property.&sup1;
62% expect Wi-Fi to work the moment they move in.&sup2;
Only 1% currently enjoy uninterrupted communitywide service.&sup1;
From thermostats and leak sensors to mobile access control and streaming services, every touchpoint depends on a strong and secure network.
The Smart Building Stack &m...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-03-13T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[5 Key Lessons from Ivy Residences&#039; AI-Powered Call Management Success]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/5-key-lessons-from-ivy-residences-ai-powered-call-management-success/"/>
    <id>https://www.realpage.com/blog/5-key-lessons-from-ivy-residences-ai-powered-call-management-success/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Ivy Residences, a multifamily community in Chicago&rsquo;s Hyde Park, faced a common operational challenge: missed calls were leading to lost leasing opportunities. Their initial attempt to resolve the issue with a call center fell short. But by implementing Knock&reg; AI Voice, Ivy not only fixed the issue; they reimagined their leasing process with greater efficiency, consistency and responsiveness.&nbsp;
Their experience offers five clear lessons for property managers and leasing teams looking to modernize their communication strategy:&nbsp;
1. Identify the Real Problem: Staffing &ne; Solution
Ivy initially turned to a traditional call center to fill staffing gaps. But the solution created new problems, language barriers, misrouted calls and unresolved inquiries. Calls were still being missed or mishandled. It became clear that layering on support without improving workflow only added complexity.&nbsp;
Takeaway: Don&rsquo;t assume conventional fixes will work. Start by auditing your lead-handling process, looking at call volume, missed opportunities and customer experience breakdowns.&nbsp;
2. Embrace AI To Fill the Gaps
Ivy adopted Knock&reg; AI Voice, a 24/7 virtual leasing assistant with human-like conversational abilities. The results? Zero missed calls, faster lead engagement and seamless communication flow.&nbsp;
Takeaway: AI-powered tools can reliably close staffing gaps and eliminate communication breakdowns, especially in high-volume or multilingual environments.&nbsp;&nbsp;
3. Integrate, Don't Replace, Your Leasing Team
Knock AI Voice didn&rsquo;t replace Ivy&rsquo;s leasing team; it empowered them. The AI assistant captured key details and handed off prospects to staff for a more detailed follow-up. The result were hard to ignore: a smoother, more efficient leasing process from first call to in-person tour.&nbsp;
Takeaway: The most effective solutions enhance your team&rsquo;s performance. Choose tools that support natural handoffs and streng...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-22T02:00:04-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Scaling Multifamily AI for Enterprise-Class Value]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/scaling-multifamily-ai-for-enterprise-class-value/"/>
    <id>https://www.realpage.com/blog/scaling-multifamily-ai-for-enterprise-class-value/</id>
    <author>
        <name> <![CDATA[Lance French]]></name>
    </author>
    <summary type="html">
        <![CDATA[The feverish momentum fueling AI evolution is now a bona fide business driver in the multifamily marketplace. According to a recent McKinsey study*, AI is growing faster than any technology that preceded it, including the Internet and PCs:

Business investment in AI shot up from a largely speculative level of $10B just 10 years ago to more than half a trillion dollars today.
AI’s economic impact on the real estate market is expected to reach as much as $180B.

New iterations and applications of AI are evolving so quickly that recently adopted technologies like Generative AI (GenAI) are already being leapfrogged by expansive AI technologies like Agentic AI.
The realization that AI adoption, impact and opportunity are accelerating — and available to all multifamily businesses — is fundamentally changing the way operators do business, serve residents and set performance standards.
THE PIVOT:  ELEVATING AI TO LEAD THE MARKET
Multifamily leaders who are harnessing the potential of evolving AI tech and applications understand clearly that investing in strategic AI innovation is mission-critical and time-sensitive to remain competitive.
In fact, the power, potential and pace of AI has created an inflection point for seeking real business value from these innovations, specifically for multifamily.
@include('site.elements.media.image', ['fileId' => 33677, 'attributes' => ['border' => '0', 'width' => '1280', 'height' => '859']])
This pivotal transition, where AI value expands from experimentation to stabilization toward expansion and leadership, is the “steep part” of the value curve, where you must create and maintain significant competitive advantages — instead of watching competitive gaps widen.
Moving forward faster and in a new way with evolving AI requires a fresh and flexible perspective on enabling property technology.
THE OPPORTUNITY:  COMPOUNDING VALUE WITH AI
Strategic multifamily companies must be simultaneously bold and wary about AI, adapting now w...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:53:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[From Chaos to Control: How Integrated Contract Management Enhances Source to Pay]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-integrated-contract-management-enhances-source-to-pay/"/>
    <id>https://www.realpage.com/blog/how-integrated-contract-management-enhances-source-to-pay/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[In today's fast-paced business environment, optimizing procurement processes is essential for maintaining efficiency and controlling costs. While a comprehensive Source to Pay approach manages the entire procurement lifecycle, effective contract management is pivotal in driving successful Source to Pay operations. Integrated contract management offers a powerful solution for businesses looking to streamline vendor relationships, enhance compliance and unlock significant cost savings.
The Vital Role of Contract Management in Source to Pay
Contracts are the backbone of the Source to Pay process, outlining the terms and conditions for acquiring goods and services from vendors. Managing these agreements efficiently ensures smooth operations, cost control and regulatory compliance. Contract management involves overseeing the entire lifecycle of agreements, from creation and negotiation to execution, monitoring performance and managing renewals or terminations.
Key Advantages of Integrated Contract Management
Integrating contract management into the Source to Pay process offers a range of benefits that improve visibility, control and operational efficiency:
1. Enhanced Visibility and Control
A centralized system provides a comprehensive view of all vendor contracts, making accessing terms, critical dates and compliance requirements easy. This visibility is crucial for proactively managing renewals, avoiding missed deadlines, and ensuring adherence to contractual obligations. Shockingly, 71% of businesses cannot locate at least 10% of their contracts, underscoring the need for improved visibility 1. &nbsp;Integrated systems tackle this challenge, ensuring greater contract control and preventing automatic renewals.
2. Significant Cost Savings
Effective contract management helps businesses identify cost optimization opportunities. By monitoring vendor performance against agreed-upon terms, businesses can ensure they are receiving the expected value. Consolidating con...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-12-02T02:00:04-06:00</updated>
</entry>
<entry>
    <title><![CDATA[AI is the New UI: Optimizing Multifamily Source-to-Pay]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/ai-is-the-new-ui-optimizing-multifamily-source-to-pay/"/>
    <id>https://www.realpage.com/blog/ai-is-the-new-ui-optimizing-multifamily-source-to-pay/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[In the dynamic and competitive landscape of multifamily property management, optimizing every facet of operations is crucial. Among these critical areas, the source-to-pay&nbsp;process, which encompasses everything from identifying and selecting vendors to processing invoices and making payments, plays a pivotal role in financial health and operational efficiency. Today&rsquo;s multifamily market demands more than just traditional methods; it requires a strategic focus on cost control, streamlined workflows, and robust vendor relationships to achieve sustainable success.
Emerging as a powerful catalyst for transformation across industries, Artificial Intelligence (AI) is poised to revolutionize how multifamily properties manage their operations. Specifically, within the Source-to-Pay&nbsp;cycle, AI offers unprecedented potential to enhance efficiency, reduce costs, and foster more strategic decision-making. This exploration delves into the integration of AI into the multifamily Source-to-Pay&nbsp;process, outlining the myriad applications that span each stage, the significant benefits that can be realized, the key challenges that AI can address, crucial considerations for successful implementation, and the exciting future trends that will further shape this evolution.
Deconstructing the Multifamily Source-to-Pay Journey
The Source-to-Pay process in the multifamily property management industry is a multifaceted journey involving several interconnected stages. Understanding these stages is crucial to identifying where AI can have the most significant impact.

Sourcing: The initial stage involves identifying the need for goods or services, researching potential vendors capable of fulfilling those needs, and gathering information from vendors. It also includes evaluating vendor capabilities, reviewing terms and contracts, and ultimately selecting the most suitable vendors.
Procurement: Following sourcing is the procurement stage, where formal requests are made and...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-11-06T02:00:04-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Best Practices for Driving Payment Adoption in Multifamily Communities]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/best-practices-for-driving-payment-adoption-in-multifamily-communities/"/>
    <id>https://www.realpage.com/blog/best-practices-for-driving-payment-adoption-in-multifamily-communities/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The Importance of Prioritizing Online Payments
Rapidly evolving technology is transforming how multifamily communities operate, making online payment systems a must. For property managers, this shift isn&rsquo;t just about convenience&mdash;it&rsquo;s about improving the resident experience while streamlining operations.
A successful online payment strategy benefits everyone involved and comes with significant advantages worth considering, such as:

Streamlined Rent Collection: Automated digital tools reduce late payments, lost checks and administrative errors.
Enhanced Resident Satisfaction: The flexibility to pay anytime and anywhere meets the needs of today&rsquo;s busy residents and encourages timely payments.
Valuable Insights: Digital platforms provide data on payment trends, giving you the insights needed to manage your property effectively.
Efficiency: Digital payments eliminate the need for manual processing of physical checks, saving time for your staff.
Improved Security: Digital platforms offer enhanced security protocols to protect sensitive information and reduce fraud.

Six Best Practices To Drive Online Payment Adoption 
1. Offer a Variety of Payment Options 
To ensure every resident has a payment method that works for them, provide diverse options such as credit and debit cards, ACH transfers and eMoney orders. Solutions like LOFT Payments simplify this, consolidating multiple payment methods into a single hub where residents can pay via their preferred method.
By catering to varied financial preferences, you enhance accessibility and improve adoption rates.
2. Implement Automated Rent Reminders 
A common reason for late payments is forgetfulness. Automated rent reminders&mdash;such as SMS or email alerts&mdash;can help residents stay on track while underscoring the convenience of online payments.
3. Update Leases To Reflect Digital Payments 
Before mandating online payments, updating lease agreements to include digital payment requ...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-10-17T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Multifamily Talks Live Recap: Key Takeaways From RETCON and Multifamily Social Media Summit (MSMS) 2025]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/multifamily-talks-live-retcon-msms-2025-recap/"/>
    <id>https://www.realpage.com/blog/multifamily-talks-live-retcon-msms-2025-recap/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The multifamily industry is rapidly changing&nbsp; with technology, marketing and operations transforming how communities connect with residents. On our latest, Multifamily Talks Live Event: An Insider Recap of RETCON and Social Media Summit 2025, host Krista Hurley, Industry Principal at RealPage, sat down with two industry leaders to unpack the top takeaways from these two major conferences.&nbsp;
Jay Rawls, Senior Director of Operations and Technology at Northwood Ravin, shared insights from RETCON, while Ariel Baranauckas, VP of Marketing and Recruiting at Carter-Haston, reflected on key discussions from the Multifamily Social Media Summit. Here&rsquo;s what stood out:&nbsp;
RETCON 2025: AI and Automation Take Center Stage
RETCON continues to be the premier event for innovation in the real estate sector, with discussions dominated by AI-driven automation, data-driven decision-making and PropTech integrations this year. Some of the big themes that stood out to Rawls were:&nbsp;
AI&rsquo;s Growing Role in Operations &ndash; From predictive maintenance to AI-driven leasing, automation reduces friction and improves efficiencies across portfolios. The consensus? AI isn&rsquo;t replacing jobs&mdash;it&rsquo;s elevating teams by handling repetitive tasks.&nbsp;
&ldquo;I think it's enhancing roles and that should be the goal over time. And not just front office, but back office, too, in terms of centralizing operations, streamlining workflows, making property management more efficient and scalable. You need to learn how operators and developers out there, apartment builders, are using it now in the early stages and use cases are really still evolving.&rdquo;
Data as a Competitive Advantage &ndash; Operators increasingly leverage real-time analytics to inform pricing, marketing and retention strategies. The push for better data transparency and actionable insights was a major focus.&nbsp;
&ldquo;...we have to have good data because that's how we're going to determ...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-29T10:04:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Why Choosing the Right CRM Is a No-Compromise Investment for Property Operators]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/why-choosing-the-right-crm-is-a-no-compromise-investment-for-property-operators/"/>
    <id>https://www.realpage.com/blog/why-choosing-the-right-crm-is-a-no-compromise-investment-for-property-operators/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[A customer relationship management (CRM) system isn&rsquo;t just another tool in your tech stack &mdash;it&rsquo;s a critical investment. Serving as the central hub for all prospect and renter interactions, a well-chosen CRM is the heart of your leasing process and the most essential tool for your leasing team&rsquo;s daily operations. In an industry where first impressions matter and mistakes can be costly, the right CRM has the power to accelerate leasing, streamline operations and boost your net operating income (NOI).
If you&rsquo;re managing properties without a thoughtfully chosen CRM, here's why your CRM deserves the same level of strategic consideration as other critical property management tools.
The True Value of CRM in Property Management
Picture this. A prospective renter is browsing properties, reaches out for a tour and suddenly feels lost in the shuffle because no one followed up. Or worse, they&rsquo;re halfway through their application process and experience delays because of miscommunications.
This scenario is where a robust CRM comes into play. The right CRM ensures that every interaction&mdash;from first inquiry to long-term resident retention&mdash;is seamless. It captures leads, tracks touchpoints, provides a complete record of all communications and keeps things moving efficiently.
With a powerful CRM, you can:
Shape Impressive First Impressions
An effective CRM helps you deliver fast, reliable and professional responses, ensuring prospects feel valued right from the start.
Boost Leasing Velocity
Automate follow-ups, nurture leads and eliminate bottlenecks to speed up the leasing process.
Maintain Operational Efficiency
Streamline workflows with centralized data, saving your staff time and headaches.
Elevate NOI
An efficient CRM accelerates leasing, improves lead conversion and reduces vacancy losses, directly impacting your bottom line.
6 High-Stakes CRM Features To Look For
When selecting a CRM for your property management ope...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-02T13:53:49-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Five Impactful Tips To Build Financial Resilience]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/five-impactful-tips-to-build-financial-resilience/"/>
    <id>https://www.realpage.com/blog/five-impactful-tips-to-build-financial-resilience/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Multifamily operators face an increasingly complex financial landscape. Rising costs, growing regulatory requirements and shifting resident expectations demand that operators not only adapt but prepare proactively. Financial readiness is more than balancing the books&mdash;it&rsquo;s about building resilience and driving long-term success. What are the biggest financial challenges in multifamily today and how do owners and operators attack them? We asked and offer the following insights.
Key Challenges in Multifamily Financial Management

Volatility in interest rates, economic conditions and competitive pressures that affect investment returns, acquisition/disposition plans and financial strategies.
Disconnected financial tools creating blind spots in visibility to revenue growth, expense savings and reliable budgeting/forecasting.
High employee turnover resulting in operational disruptions, increased hiring/training costs and loss of institutional knowledge.
Access to real-time insights and key performance indicators to drive net operating income improvement and resident retention.
Risk mitigation to protect assets and residents such as comprehensive screening, renter insurance, preventative maintenance and vendor compliance.

Requirements for Financial Resilience
To address these challenges, multifamily operators must be laser-focused on the following priorities:

Centralized Financial Oversight: A single view of financial data across all properties helps identify key trends to optimize performance.
Smarter Budgeting and Forecasting: Proactive budgeting that anticipates cost trends can help operators avoid surprises.
Efficiency Through Automation: Automating routine processes reduces manual errors and frees staff for higher-value activities.
Preventive Maintenance Planning: Investing in preventive maintenance reduces costly emergency repairs and extends asset life.

Helpful Tips for Financial Readiness

Audit Your Financial Systems: Evaluate you...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-09-20T02:00:04-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Streamlining Maintenance Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/streamlining-maintentance-management/"/>
    <id>https://www.realpage.com/blog/streamlining-maintentance-management/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Effective maintenance management is one of the most critical challenges for multifamily operators. With rising resident expectations, evolving compliance requirements and increasing operational costs, managing maintenance processes efficiently is more important than ever. Preparing your maintenance operations means adopting innovative strategies to reduce downtime, control costs and deliver exceptional service.
Key Challenges in Maintenance Management:

Decentralized Processes: Managing inspections, service requests and make-readies across multiple properties and platforms can lead to inefficiencies, miscommunication and delays.
Staffing Issues: High staff turnover and limited training resources often leave maintenance teams underprepared to handle complex tasks efficiently.
Unexpected Maintenance Costs: Reactive maintenance remains a budget drain, with costly emergency repairs eating into operating margins.
Compliance Requirements: New inspection standards like NSPIRE demand more thorough tracking and reporting to avoid penalties.

Requirements for Maintenance Success
To address these challenges, multifamily operators often prioritize the following:

Centralized Maintenance Oversight: Incorporating a unified platform for managing tasks across properties streamlines workflows and improves consistency.
Preventive Maintenance Planning: Proactively scheduling maintenance tasks can reduce emergency repairs and extend the lifespan of assets.
Efficient Mobile Tools: Equipping staff with mobile solutions ensures they can respond faster and complete tasks effectively, even in the field.
Compliance Tracking: Leveraging digital tools to track and report on inspections ensures readiness for audits and regulatory changes.

Helpful Tips for Optimizing Maintenance:

Audit Your Maintenance Workflows: Review how service requests, inspections and make-readies are assigned, tracked and completed. Identify inefficiencies and bottlenecks.
Focus on Preventive Strategi...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-08-09T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Lead With Online Leasing That Lives Up to Renter Expectations]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/lead-with-online-leasing-that-lives-up-to-renter-expectations/"/>
    <id>https://www.realpage.com/blog/lead-with-online-leasing-that-lives-up-to-renter-expectations/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The evolution of the modern renter&rsquo;s expectations aligns with their digital-first lifestyle. Today&rsquo;s apartment dwellers complete most of their communication and personal business online and on their mobile devices &mdash; and that includes searching for an apartment.
With about 98% of apartment searchers using online resources to look for their next home, according to an article from the National Apartment Association (NAA), by the time they apply for a unit in your community, a renter has found most or all of the information they want online.

They researched, inquired about and compared properties to find the right fit and options. Most renters search and narrow their options online (86%), want to apply online (67%) and sign a lease online (51%) and, once they&rsquo;re tenants, pay rent online (69%), according to the Zillow Consumer Housing Trends Report 2024.
They arranged a virtual or onsite visit to see the living environment firsthand. The same Zillow report found that one-fifth of recent renters didn&rsquo;t take an in-person tour in 2023, and the typical recent renter took only one &mdash; narrowing their options online before committing to tours.
They reviewed pricing, unit and amenity details to match their desired lifestyle.

Resonate with the digital renter experience
These modern renters value convenience, choice and flexibility &mdash; and they expect the same advantages in their digital leasing experience with their chosen community before, during and after submitting their application. The growing preference for self-service options with immediate personal support at their convenience has led to the requirement for multichannel access to information, applications and agents.
Results from the 2023 National Multifamily Renter Study confirmed this digital preference, as 79% of 2,000 American renters surveyed by RealPage said they should be able to get everything they need from their property manager via direct message, text or chat....]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2026-02-02T11:37:33-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Unlocking Hidden Revenue Streams Across the Resident Journey]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/unlocking-hidden-revenue-streams-across-the-resident-journey/"/>
    <id>https://www.realpage.com/blog/unlocking-hidden-revenue-streams-across-the-resident-journey/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[When we think about primary community revenue streams, monthly rent payments often come to mind. But in multifamily, there’s more to the story. Every interaction, service and touchpoint is an opportunity —not just to impress residents but to uncover new revenue streams for your property. By delivering a seamless, tech-savvy resident experience, you’re unlocking what we call “retention value” - the measurable return on exceptional service.
Retention value represents the financial and operational gains acquired from a top-tier resident experience. This includes increased revenue, stronger loyalty and better property reputation management.
The resident journey can be divided into four distinct phases: Leasing, Moving, Living and Renewals. Each phase provides unique opportunities to balance human interaction and technology, creating an ecosystem that not only meets but exceeds resident expectations. By focusing on this balance, properties can unlock untapped potential while ensuring a positive and rewarding experience for their residents.
Let’s explore each phase and uncover the strategies for maximizing retention value:
@include('site.elements.media.image', ['fileId' => 30784, 'attributes' => ['border' => '0', 'width' => '1280', 'height' => '1280']])
Phase 1: Leasing
The leasing process is where first impressions are made and the foundation of trust and engagement is established. A personalized and technology-enhanced leasing experience can set the tone for the entire resident journey, making it easier for prospective residents to choose your property.


Human Interaction: Personalized tours by leasing agents establish trust and showcase your property’sunique features, helping prospects feel confident in choosing your community.


Technology: Self-service tools such as virtual tours, online applications and AI-driven chatbots provide convenience and accessibility. They make it easy for prospects to explore your property, ask questions and apply without leav...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:59-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Redefining Resident Loyalty: The Future of Multifamily Retention Strategies]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/redefining-resident-loyalty-the-future-of-multifamily-retention-strategies/"/>
    <id>https://www.realpage.com/blog/redefining-resident-loyalty-the-future-of-multifamily-retention-strategies/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[RealPage&reg;&rsquo;s 2024 National Multifamily Renter Study revealed some eye-opening insights about today&rsquo;s renters: 94% would be willing to pay more if their property management company invested in tech, and 97% said they&rsquo;d be more likely to renew their lease if it were as simple as shopping on Amazon&reg;.
Sure, renters still value apartment amenities like swimming pools and fitness centers, but their expectations have evolved. Now, they&rsquo;re looking for technology that not only streamlines payments and lease signing but also makes day-to-day living easier.
Across ages and rental property types, our study participants responded clearly: Renters think property managers should offer loyalty rewards to help them lower everyday costs&mdash;even their rent. In fact, our study confirmed that 96% of renters already belong to loyalty programs, with an average of six memberships ranging from credit cards to grocery stores. Still, only 16% are part of an apartment rental rewards program.
And more importantly, 97% of renters we surveyed said they&lsquo;d be more likely to renew their lease if they could earn loyalty points for paying rent. Now they can. Just as your favorite coffee shop keeps you coming back with rewards, apartment communities can see similar benefits from resident loyalty programs. Happy renters stay longer, leading to higher apartment renewal and occupancy rates. It&rsquo;s a win-win &mdash;another reason why it&rsquo;s time to make resident satisfaction a top priority.
The Role of Reputation Management in Building Renter Loyalty
Our renter study further revealed that 97% of residents would be willing to renew their lease or choose a particular apartment if their property manager were to offer the following perks:

A loyalty program with points or rewards for on-time rent payments
Convenient rent payment options
Flexible rent payment on a bi-weekly basis instead of monthly

If you&rsquo;re not delivering on these renter prefere...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-05-10T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Taking the Complexity Out of Rent Payments]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/taking-the-complexity-out-of-rent-payments/"/>
    <id>https://www.realpage.com/blog/taking-the-complexity-out-of-rent-payments/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[If you&rsquo;re familiar with Klarna&reg; and Affirm&reg;, you understand why these flexible online retail purchase payment options are so popular: they enable consumers to manage their cash flow better. This is particularly important for those who live paycheck to paycheck, a financial reality prevalent in America, particularly among apartment renters. Forbes recently revealed that 73.2% of Millennials (aka Generation Y) and 65.5% of Generation Z (or &ldquo;Gen Z&rdquo;&mdash;born 1997-2012) are living paycheck to paycheck. Together, these two generations comprise the majority of apartment renters.
While those generations are at the top of the paycheck-to-paycheck financial &ldquo;lifestyle,&rdquo; they&rsquo;re not alone. According to Yahoo Finance, 64.2% of Generation X (born 1965-1980) live paycheck to paycheck, and according to a recent MarketWatch Guides Survey, nearly two-thirds of all Americans live that way. &nbsp;
The same MarketWatch survey also revealed that:

72% of females and 60% of males live paycheck to paycheck.


48% of people with $100,000 or more in annual earnings live paycheck to paycheck.


75% of those earning $50,000 or less annually and two-thirds of individuals earning between $50,000 and $100,000 report having little to no financial freedom to save.&nbsp;


Americans living paycheck to paycheck spend nearly as much money as they earn every month, putting vital necessities&mdash;including rent payments&mdash;at risk if payday is delayed.

Unstable cash flow has become an unfortunate way of life for most Americans. While those findings make flexible rent payment plans advisable for multifamily property managers, another shocking fact makes it imperative across all property asset classifications: even high earners live paycheck to paycheck. In fact, nearly half of consumers earning six figures or more, and 36% of those earning $200,000 or more are living paycheck to paycheck, according to an April 2024&nbsp;PYMNTS report.&nbs...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-05-10T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[RealPage&#039;s Rob Franklin on Reshaping the Multifamily Resident Experience]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpages-rob-franklin-on-reshaping-the-multifamily-resident-experience/"/>
    <id>https://www.realpage.com/blog/realpages-rob-franklin-on-reshaping-the-multifamily-resident-experience/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Rob Franklin, Senior Vice President of Resident Solutions at RealPage&reg;, shares insights into how the LOFT&trade; platform is transforming the multifamily resident experience. Based on findings from RealPage&rsquo;s 2024 National Renter Study, which highlighted changing renter preferences, RealPage launched LOFT to address these shifts. Early users of the beta version are already reporting significant improvements in both resident satisfaction and operational efficiency. &nbsp;&nbsp;
Q: Rob, you&rsquo;ve had an interesting career in bringing B2C products to market... can you tell us about your background and what excited you about joining RealPage to lead the Resident Experience initiative?
A: I was in San Diego at the NMHC Apartment Strategies Conference in January 2024, and leaders from UDR, Camden and others were talking about how dramatically challenges have grown around acquiring and retaining residents. So much has changed in the last five years with flat rents, more supply, increased cost to run buildings, and increased concessions&mdash;all putting more pressure on site teams. And they needed our help!
My career has been all about scaling B2C e-commerce businesses, including time at Amazon, Ticketmaster and most recently Warby Parker which really gave me some amazing exposure to the technology that people now just expect in a buying experience.
What excited me most about joining the team here at RealPage is the opportunity to bring the kind of tech innovations I&rsquo;ve seen in B2C, like AI and mobile apps, to the industry. We&rsquo;re at a pivotal moment, and RealPage is well-positioned to help our clients navigate it successfully as their partner.
Q: Can you tell us why RealPage chose to invest in building technology to the Resident Experience?
A: I have met with over 30 customers in the past three months, and they have expressed three key problems:

The need for increased cost savings, increased efficiency to operate and new revenue streams....]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-11T02:00:03-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Simplifying Move-Ins: Creating a Seamless Experience for Renters and Staff]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/simplifying-move-ins-creating-a-seamless-experience-for-renters-and-staff/"/>
    <id>https://www.realpage.com/blog/simplifying-move-ins-creating-a-seamless-experience-for-renters-and-staff/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[RealPage&reg;&rsquo;s 2024 National Renter Study has revealed that 90% of renters have experienced moving challenges. Top difficulties include juggling lease and move-in documents, setting up payments and tracking too many moving parts in a lengthy, complicated onboarding process. The overwhelming feedback from renters highlights a desire for three things to reduce moving stress: technology, simplicity and convenience.
Moving stress doesn&rsquo;t just affect renters&mdash;it also impacts property management companies. When a renter experiences move-in challenges like tracking down move-in documents, it sets a negative tone in the resident-property manager relationship that typically
Another fact that should give property managers pause for concern is that onsite staff is stressed, too&mdash;often overburdened with complex move-in and move-out processes, including:

Lengthy and complicated onboarding procedures
Handling endless paperwork
Processing insurance details and confirming coverage
Managing pet information
Limited resources to improve the resident experience
Ensuring a consistent and compliant experience across multiple properties

This combination of renter and staff stress makes resident satisfaction and retention a formidable challenge. It drains community resources and threatens business continuity.
The solution? Technology that automates processes and puts resources at renters&rsquo; fingertips.
Enabling a Smooth Transition Impacts Resident Retention Rates 
Today&rsquo;s renters expect a seamless, all-in-one app experience for their entire rental journey. While they want the same modern-day convenience and simplicity experienced in every other aspect of their lives, much of the rental industry has not caught up with their expectations.
Today&rsquo;s renters want a smooth transition into life in a new apartment community&mdash;and during their residency&mdash;powered by easy-to-use technology that allows them to apply, get screened, sign a...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-15T22:10:05-06:00</updated>
</entry>
<entry>
    <title><![CDATA[How Google’s New AI Overviews Impact Multifamily SEO]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-googles-new-ai-overviews-impact-multifamily-seo/"/>
    <id>https://www.realpage.com/blog/how-googles-new-ai-overviews-impact-multifamily-seo/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Google made one of the most significant changes to search that we have seen in over a decade: the use of AI overviews on the search engine results page (SERP). This represents a huge shift in search that will significantly influence the multifamily housing industry. This generative AI technology promises to change how potential residents search for, discover and interact with apartment websites, thereby revolutionizing SEO strategies within the industry.
Understanding Google's AI Overviews: What is it?
AI Overviews integrate advanced machine learning algorithms to provide searchers with more informative and personalized search results. Its focus is answering a user's question without forcing them to dig further than the SERP result.
For verticals like multifamily housing, informational search queries related to apartments can yield more relevant information directly within the search results page &mdash; meaning no clickable blue links.
Enhanced user experience and engagement
One of AI Overviews&rsquo; primary impacts on the multifamily industry is improved user experience and engagement. For potential renters, that means they can access comprehensive property details like amenities, floor plans and virtual tours without having to click through individual property websites.
One caveat: While AI Overviews may accelerate the decision-making process, we believe that interested renters will still want to see the property website to get the look and feel of the community, not to mention filling out &ldquo;contact us&rdquo; forms, scheduling tours or even applying for a lease. The smarter the AI gets, the better users will get at forming the right questions to get the information they want. This will continue the need for tried-and-true SEO strategies on your websites.
Optimizing multifamily SEO strategies
With these changes in mind, multifamily housing marketers and SEO professionals must review their strategies to leverage&nbsp; AI Overviews effectively:

Cont...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2026-01-07T15:00:51-06:00</updated>
</entry>
<entry>
    <title><![CDATA[6 Tips to Activate AI Now for Multifamily Momentum (NAA Takeover Recap)]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/6-ai-tips-for-multifamily-momentum/"/>
    <id>https://www.realpage.com/blog/6-ai-tips-for-multifamily-momentum/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Apartment industry leaders actively putting AI to work were the featured influencers when RealPage&reg; hosted a social media takeover of National Apartment Association&rsquo;s Facebook page on May 31, 2024.
Throughout the day, six live sessions with our industry principals and customers explored how multifamily owners, operators and investors can act now as AI ambassadors to help their organizations realize opportunities for early AI adoption.
Here we&rsquo;re sharing a glimpse into their AI playbooks with stats, business challenges, stories and strategies for implementing AI across the renter journey to maximize your advantage from the front office to property operations.
Tip 1: Set Your Services Apart With AI
Deloitte and Gartner report healthy business adoption and increasing absorption of AI innovations in real estate. So, using AI in multifamily is quickly becoming a differentiator for the diverse benefits and operational advantages it can add across these service-heavy organizations.
Find out how forward-thinking operators are applying AI to deepen customer service interactions with prospective and renewing residents for tailored insights that help sharpen your leasing edge.
Watch Video Clip
Guest: Steve Boyack, Chief Operating Officer at JVM Realty
Host: Tracy Saffos, Industry Principal at RealPage, Inc.
Tip 2: Expand Savings Potential With AI
AI&rsquo;s rapid changes to multifamily are evolving beyond significant cost savings for property owners and operators. Next, it will unlock new possibilities to revolutionize real estate from property acquisition and management to enhancing resident experiences.
See the AI opportunities in your operations for cost control, resource allocation and efficient resident services in an advanced leasing-to-living experience that optimizes value and returns.
Watch Video Clip
Guest: Alex O&rsquo;Brien, Chief Executive Officer at Cardinal Group
Host: Arben Skivjani, Deputy Chief Economist for RealPage, Inc.
Tip 3...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-21T17:59:07-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Elevating Resident Adoption to Better Protect Your Properties and Tackle Rising Commercial Insurance Costs]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/elevating-resident-adoption-to-better-protect-your-properties-and-tackle-rising-commercial-insurance-costs/"/>
    <id>https://www.realpage.com/blog/elevating-resident-adoption-to-better-protect-your-properties-and-tackle-rising-commercial-insurance-costs/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The commercial insurance landscape is evolving rapidly, driven by factors, such as rising operating expenses, shifting resident expectations and the need to mitigate risk. As property owners and operators grapple with increasing insurance premiums, they must find innovative solutions to protect their properties and bottom lines while enhancing the resident experience. Let&rsquo;s explore how increasing resident adoption of renters insurance can be a game-changer in managing insurance costs, particularly through the use of the RealCoverage&trade; platform.
The challenge: Balancing risk and resident expectations
&nbsp;The reality of insurance in multifamily
Increasing premiums: Owners property insurance premiums have surged, averaging $180 per unit per year. Insurance expenses have nearly doubled in the past five years, now accounting for 8% of quarterly per-unit operating costs. This sharp rise in premiums places significant financial strain on property owners, compelling them to seek cost-effective strategies.
Rising operating expenses: After years of escalating rents, the market is now stabilizing or even declining. Property owners face the challenge of maintaining profitability while managing these increased costs. Balancing revenue with the growing expenses requires a strategic approach to cost management.
Limited insurance adoption: Historically, residents have shown low adoption rates for preferred insurance options, leaving properties exposed to inferior third-party policies with inadequate coverage. This gap in coverage increases the risk of substantial financial loss for property owners.
Policy limitations: Owners are grappling with new policy limitations imposed by insurance carriers to reduce exposure. Many have increased deductibles to maintain affordability, shifting more financial risk onto property owners.
Tech-savvy residents: Today's residents demand a modern consumer experience, influenced by advancements in technology across various industri...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[The Multifamily Resident-Centric Revolution]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/the-multifamily-resident-centric-revolution/"/>
    <id>https://www.realpage.com/blog/the-multifamily-resident-centric-revolution/</id>
    <author>
        <name> <![CDATA[Dayna Gardner]]></name>
    </author>
    <summary type="html">
        <![CDATA[A revolution is taking place in the multifamily industry &mdash; a shift from "place to live" to "living experience." As renters increasingly seek communities that deliver technology-driven convenience, property managers are responding by prioritizing the resident experience as the heart of property management and competitive strategies. By leveraging technology to its fullest potential, property managers are transforming their communities from mere living spaces to vibrant, dynamic hubs of modern multifamily living. It's reaping big rewards for them and their residents.
The shift toward resident-centric property management
In a renter study conducted for RealPage&reg; by Zconomy author Jason Dorsey, 79% of American renters said they should be able to get everything they need from property managers via direct message, text or chat. They don't want phone calls or emails. And 46% say they aren't concerned with onsite staffing as long as communication with property managers can be handled remotely. Gen Z is most open to that, with 50% saying an onsite property manager is not needed at all if they're afforded quick, open, transparent communications with that individual.
In other words, younger renters want to know there is a property manager who can easily be reached when necessary. Still, they don't need that individual to be present in the community daily. For property managers, delivering on that expectation depends on technology-driven communication via the device that is almost always in the palm of the renter's hand &mdash; their smartphone.
Today's renters expect easy, anytime-of-day, responsive, digital access to all aspects of apartment life, including access to property managers. That's unsurprising, considering that the average American touches their phone 2,617 times per day.
Renters' apartment amenity preferences 
While traditional amenities like onsite parking are still important, today's renters also expect some degree of technological convenience....]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[4 Ways to Alleviate the Strain of Operating in an Inflationary Environment]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/4-ways-to-alleviate-the-strain-of-operating-in-an-inflationary-environment/"/>
    <id>https://www.realpage.com/blog/4-ways-to-alleviate-the-strain-of-operating-in-an-inflationary-environment/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Rising prices for goods and services &ndash; compounded by factors like slow rent growth and high apartment supply &ndash; can really put the squeeze on multifamily property owners and operators. What can they do, beyond increasing rents, to lower operating costs, reduce expenses and increase NOI? Here are four ways to ease operating pressures and drive optimal property performance.
#1 Manage vendors more effectively
Gain more visibility and control over vendors by centralizing vendor management. You can:

Reduce vendor risk across properties with Vendor Credentialing
Source, bid, contract and award business with Vendor Marketplace
Benefit from group purchasing discounts
Save on vendor purchases from your storefront catalogs

An integrated solution helps you efficiently manage all aspects of your vendor operations, from selecting the right vendors and getting the right prices to accessing discounts and creating catalog restrictions.



&nbsp;
&ldquo;We realized a 140% ROI using [spend management] versus not [using it].&rdquo;


Drew Cohalla
(Operations &amp; Communications Coordinator, Yarco Property Management) during the webcast "Centralization: Rethinking Property Spend Strategies"



#2 Maximize purchasing power
&nbsp;Pool together buying power with other property management companies and drive operational savings with a Group Purchasing Organization (GPO). You&rsquo;ll get:

Pre-negotiated discounts with major industry vendors
Important industry updates
Notifications for sales and special promotions
Education and training
Customizable vendor selections
Quarterly saving report

eSupply GPO offers measurable savings with strategic vendor partners, quick access to discounts and expert advisors to establish, organize and maintain your preferred vendor network.
More than 3 million units purchase discounted goods and services from GPO
#3 Keep property spend under control
You can benefit from an online storefront catalog of goods and...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Three Areas Where You Can Accelerate Property Management Operations]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/three-areas-where-you-can-accelerate-property-management-operations/"/>
    <id>https://www.realpage.com/blog/three-areas-where-you-can-accelerate-property-management-operations/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Leasing and front-office operations are a huge focus of the multifamily business. Understandably so: Attracting qualified residents takes a lot of time and effort.
As a result, property management operations get short shrift. What are leasing activities but the pathway for a prospect to become a resident? More importantly, a resident who could live at your community for years will need (and expect) great service throughout that time. And in today&rsquo;s market, it&rsquo;s crucial to retain residents.
This is where the latest property management operations solutions come in. Let&rsquo;s explore three areas where multifamily innovations can help exceed customer expectations, gain revenue efficiency, and keep properties up and running.
1. The resident experience.
Rent growth in 2023 was well below average. And with the abundant supply of apartments coming onto the market, renters have more options for a new home than ever. At the same time, there&rsquo;s also increased downward pressure on rent growth and a surge in expenses. As a result, multifamily companies are looking to drive more efficiencies without sacrificing resident satisfaction. &nbsp;Here are a few ways tech can take over manual property management operations tasks that impact the resident experience:
Month-end close
OneSite&rsquo;s bulk month-end close enables users to conduct the month-end close process in bulk across all properties, reducing the time to close per property from seven minutes on average to just 30 seconds. This speeds up and simplifies the move-out process for both properties and residents. For Danielle Rivers, Director of Business Services at Camden, bulk month-end close helped their teams close books for the month for their entire portfolio within two to three hours.&nbsp;
Letters and notices
Recurring accounts receivable letters and notices are time-consuming, even though they require the same few steps for each letter. Multiply that across a portfolio and there&rsquo;s an opp...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-14T16:42:33-06:00</updated>
</entry>
<entry>
    <title><![CDATA[How OneSite Simplifies Month-End Close &amp; Move-Out/FAS]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-onesite-simplifies-month-end-close-move-outfas/"/>
    <id>https://www.realpage.com/blog/how-onesite-simplifies-month-end-close-move-outfas/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Multifamily owners and property managers are always looking for ways to accelerate leasing team productivity. However, two areas that remain complicated and time-intensive are manual month-end close and move-out/FAS. This becomes an exponentially bigger challenge when spread across a portfolio of properties.
OneSite&reg;, the core Property Operations platform from RealPage&reg;, has two innovations that can accelerate productivity and task completion to help achieve operational efficiency across a portfolio: bulk month-end close and move-out/FAS multiproperty views.
Let&rsquo;s dive into three areas where these solutions can make the most difference to property management operations.
1. Optimize the front office with a user-friendly interface.
A hurdle many companies face after implementing a new solution is employee adoption. What&rsquo;s the point of spending the time and effort to find the perfect tech for your company if your front office staff have a hard time learning how to use it?
You shouldn&rsquo;t need to pick between a powerful solution or a user-friendly one. To encourage adoption, OneSite&rsquo;s bulk month-end close and move-out/FAS multiproperty views are easy to learn and use while offering the functionality your staff needs to get the job done in less time.
With proactive task management and the ability to see the status of FAS and move-out inspections across multiple properties at once, OneSite can significantly speed up the completion of move-out/FAS. Plus, it&rsquo;s accessible from any device. Altogether, you can reduce the time spent per resident from 30 minutes to five minutes on average.
2. Leverage automation to reduce staff time and improve NOI.
What&rsquo;s the secret to improving operational performance? Automation. With bulk processing capabilities, automation and user workflows, month-end close can be completed in a fraction of the time it takes to use manual processes &mdash; less than seven minutes on average.
OneSite can al...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Maximizing Multifamily Management: The Power of AI Systems]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/maximizing-multifamily-management-power-of-ai-systems/"/>
    <id>https://www.realpage.com/blog/maximizing-multifamily-management-power-of-ai-systems/</id>
    <author>
        <name> <![CDATA[Rich Hughes]]></name>
    </author>
    <summary type="html">
        <![CDATA[An Artificial Intelligence (AI) system is a computer program or a set of algorithms designed to perform tasks that typically require human intelligence. These tasks include problem-solving, learning, perception, reasoning, language understanding and decision making. AI systems can be classified into various categories based on their capabilities and functionalities.
In AI, it's crucial to distinguish between systems and solutions, as not all AI is created equal. While the terms are often interchangeable, understanding their nuances is essential for driving positive outcomes in multifamily management. AI systems encompass a broader scope, comprising a set of algorithms or computer programs designed to perform tasks requiring human-like intelligence, such as problem-solving, learning and decision making. On the other hand, AI solutions are more focused applications or tools built on top of AI systems to address specific challenges or tasks within a particular domain.
Fit for purpose is paramount when leveraging AI in multifamily management. It's about identifying the right system for the right functionality or application within the context of property operations. This entails strategic investment and development in technology and human capital to drive adoption effectively. Property managers must navigate the complex landscape of AI offerings, considering functionality, scalability and interoperability to ensure alignment with business needs.
In the fast-paced world of multifamily real estate, leveraging innovative AI systems is key to success. As investors, owners and operators navigate the complexities of property management, adopting AI systems is becoming increasingly essential. These AI-powered solutions offer transformative capabilities across three critical areas: engagement, intelligence and management.
@include('site.elements.media.image', ['fileId' => 23029, 'attributes' => ['border' => '0', 'width' => '640', 'height' => '360']])
Systems of engagement...]]>
    </summary>
                <category type="html">
            <![CDATA[Industry & Technology News]]>
        </category>
        <updated>2026-03-04T06:52:55-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Keys to a Successful Sustainability Strategy for Multifamily Housing Companies]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/keys-to-a-successful-sustainability-strategy-for-multifamily-housing-companies/"/>
    <id>https://www.realpage.com/blog/keys-to-a-successful-sustainability-strategy-for-multifamily-housing-companies/</id>
    <author>
        <name> <![CDATA[Wendy Leth-Steensen]]></name>
    </author>
    <summary type="html">
        <![CDATA[Sustainability for multifamily housing is difficult to define because it means different things for each company, depending on where they are in their sustainability journey. Their efforts can range from small actions like replacing high-energy light bulbs with LED ones to big initiatives like automating energy, waste and water management.
One thing is for certain if you&rsquo;re a rental property owner or operator: You must prioritize sustainability sooner rather than later. It&rsquo;s critical to the success of your business as prospects, residents, investors and other stakeholders demand that you focus on reducing energy and water consumption and improve utility performance in units and buildings across your apartment communities.
How do you start this journey, and if you&rsquo;ve started, what&rsquo;s your next step? No matter where you are on the sustainability path, here are some key things you need for a successful strategy.
Get &amp; stay compliant
On your sustainability journey, you can&rsquo;t avoid these energy-efficiency requirements:

Utility benchmarking. You may be required to get or stay in compliance by tracking how much energy and water your buildings consume, comparing data against similar buildings and reporting findings via ENERGY STAR&reg; Portfolio Manager&reg; (ESPM).For more on benchmarking:

See states and cities that have adopted energy benchmarking ordinances and info on building type and size, actions and penalties.
Watch the webcast "Energy Benchmarking 2024: What You Need to Know," where experts discuss how to prepare for the benchmarking season with ways to address the list of ever-changing regulations and mandates.


Building performance standards (BPS). For your buildings, you may be required to improve upon or meet specific performance targets related to energy efficiency, electrification and greenhouse gas emissions.For more on BPS:

See states and cities nationwide with BPS policies and information on performance ta...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Make Rental Fraud Prevention a Priority by Removing 3 Common Barriers]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/make-rental-fraud-prevention-a-priority-by-removing-3-common-barriers/"/>
    <id>https://www.realpage.com/blog/make-rental-fraud-prevention-a-priority-by-removing-3-common-barriers/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Rental fraud is on the rise, impacting the residents, reputation and workflows of multifamily businesses. In addition, it has impacted overall financial results by more than 10%, according to one of the industry&rsquo;s largest fraud studies.
As discouraging as that stat may be, the good news is you can prioritize rental fraud prevention by removing three common barriers &ndash; no effective way to measure fraud, no team buy-in, and no easy and consistent fraud prevention process.
3 common barriers impeding fraud prevention
Can you identify with any of these?
Barrier #1: Insufficient tracking of fraud metrics
Fewer than 1 in 4 (22%) of study participants have formal metrics for tracking rental fraud and its business impact
&ndash; 2024 National Multifamily Fraud Research Study
If companies rely on informal methods of tracking rental fraud &ndash; or worse, don&rsquo;t track it at all &ndash; they&rsquo;re missing critical metrics. What doesn&rsquo;t get measured doesn&rsquo;t improve, so businesses can&rsquo;t identify the true impacts of fraud for all their properties when they aren&rsquo;t tracking important fraud prevention KPIs.
Barrier #2: Employees not trained to combat fraud
If leasing teams push through unqualified prospects, they may be filling vacant units with potential fraudsters. When onsite staff aren&rsquo;t bought in on prevention, they aren&rsquo;t motivated to look for and report signs of rental fraud.
Barrier #3: Inconsistent &amp; complicated fraud reduction processes
87% of study participants report applicants find processes for reducing fraud tedious and frustrating, while 86% report application reviewers find it tedious and frustrating.
&ndash; 2024 National Multifamily Fraud Research Study
If a current validation solution isn&rsquo;t doing what it should do, it&rsquo;s probably using ineffective methods. When a company sees inconsistent processes and standards for each property or loses qualified prospects because of complicated...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Realizing the Rent Reporting Opportunity for Apartments]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realizing-the-rent-reporting-opportunity-for-apartments/"/>
    <id>https://www.realpage.com/blog/realizing-the-rent-reporting-opportunity-for-apartments/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Now that more apartment dwellers choose to pay rent online, renters need and want a direct connection between on-time housing payments and a boost in their rating with credit bureaus.
Surprisingly, just under 50% of renters are still unaware that paying rent on time can build credit, according to a recent survey from RealPage&reg; &mdash; despite the finding that 87% of American renters think paying their rent on time should improve their credit score. With rent as the largest monthly expense amid rising costs for all necessities, today&rsquo;s renters value the option to be rewarded for paying rent on time.
However, according to the nonprofit research group Urban Institute, rental data appears in credit files for fewer than&nbsp;5%&nbsp;of the roughly 80 million adults in rental housing. Transunion recently found that nearly half of the property managers who report rent started doing so in 2022. With numbers up among property managers reporting rent and renters more savvy about the value of rent reporting, why aren&rsquo;t more apartment residents benefiting &mdash; and what will it take to resolve the disconnect?
Breaking down barriers to reporting rent payments
While rent reporting usage appears to be on the rise, confusion from both renters and properties may explain why demand is not being met for more than three-quarters of renters who experience challenges due to poor credit:

Renters may assume they already have it &mdash; and don&rsquo;t know they must request it
Operators are unsure how to enable, promote or benefit from the service

Understanding the scope of these win-win advantages can help identify how every community can seize the latent opportunity in rent reporting.
Renters win with:

Credit-building benefits for renters of every social and economic status with more financial opportunities
Low-cost, automated rent reporting option available from the property that supports individual financial milestones and goals
Historical &ldquo;back...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[4 Ways AI Can Boost Multifamily Leasing Agent Efficiency]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/4-ways-ai-can-boost-multifamily-leasing-agent-efficiency/"/>
    <id>https://www.realpage.com/blog/4-ways-ai-can-boost-multifamily-leasing-agent-efficiency/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The promise of artificial intelligence (AI) in business applications is to improve operational efficiency by taking on repetitive tasks and providing human workers with a business context that drives more positive social interactions. When it comes to multifamily real estate operations, AI has a variety of models.
For the front office, Knock® AI can help your leasing agent teams be more efficient and human in their interactions with prospective renters. Here are four ways Knock AI can supercharge leasing agent teams.
1) AI Voice.
@include('site.elements.media.image', ['fileId' => 22129, 'attributes' => ['border' => '0', 'width' => '562', 'height' => '760']])
Seamlessly integrated, AI Voice offers a scalable and cost-effective solution, providing engaging and natural conversation in every call. Leverage data-driven insights to optimize interactions and exceed prospect expectations, leading to higher conversions, all within the Knock CRM platform.
For leasing agent teams, AI Voice increases inbound call capture rates, especially during peak business hours when agents are likely busy with other prospects or tasks. AI Voice will seamlessly roll over a prospect to a live agent or voicemail if prospect questions cannot be answered. In centralized leasing models, AI Voice is ideal for efficiently scaling leasing agent team coverage.
2) AI Chat.
@include('site.elements.media.image', ['fileId' => 22158, 'attributes' => ['border' => '0', 'width' => '380', 'height' => '599']])
AI Chat is a 24/7 leasing agent, providing prospects with the information they need when they want it. Fully integrated into Knock CRM, it creates guest cards and streamlines the prospect journey like never before.
AI Chat helps create a 24/7 leasing engine with asynchronous communication. Visitors to your property website can now engage with AI Chat, which populates guest cards with conversational information and can convert visitors to prospects quicker.
3) AI SMS.
@include('site.elements.me...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2026-03-04T06:52:55-06:00</updated>
</entry>
<entry>
    <title><![CDATA[The True Impacts of Rental Application Fraud &amp; How Technology Can Help]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/the-true-impacts-of-rental-application-fraud-how-technology-can-help/"/>
    <id>https://www.realpage.com/blog/the-true-impacts-of-rental-application-fraud-how-technology-can-help/</id>
    <author>
        <name> <![CDATA[Mitch Moody]]></name>
    </author>
    <summary type="html">
        <![CDATA[The uptick in renter fraud is an extremely concerning trend in multifamily today. In our digital world, sophisticated techniques exploit vulnerabilities in property management companies and threaten the integrity of a community with false documentation, impersonation of legitimate residents and manipulation of financial transactions. In fact, the following statistic from the industry&rsquo;s largest fraud study should sound alarm bells:
73% of participants reported that 59% of renter fraud is detected after move-in.&ndash; 2024 National Multifamily Fraud Research Study
This means that fraud is not being caught early in the rental application process. The application records the personal details of prospects, like identity and income, to see if they qualify for an apartment lease and the associated responsibilities.
Unfortunately, fraud is difficult to detect because it works quietly behind the scenes as fraudsters engage in pre-move-in tactics like stolen or synthetic identity, fake renter history, fabricated employment documentation and falsified income verification. In many ways, these hidden threats can jeopardize the experience of residents and onsite leasing teams and the financial stability of properties.
The impacts of rental scams in multifamily
When deceptive people move into your property because they outsmarted your prequalification leasing process, several things can happen:
Dampened resident experiences
Fraud can negatively affect the overall living experience in a community. It can cause distrust and suspicion among residents and eliminate the sense of cohesion and camaraderie essential for thriving resident experiences. As a result, you end up focusing resources on fraud-related issues, like legal fees and damage control, instead of on the amenities, services and infrastructure that keep residents happy.
Compromised reputation
99.5% of participants reported that rental fraud has impacted their company in the last 12 months, with 51% experienc...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Unleashing AI&#039;s Potential: A Dive Into AI Types for Enhanced Multifamily Operations]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/ai-types-for-enhanced-multifamily-operations/"/>
    <id>https://www.realpage.com/blog/ai-types-for-enhanced-multifamily-operations/</id>
    <author>
        <name> <![CDATA[Rich Hughes]]></name>
    </author>
    <summary type="html">
        <![CDATA[Differentiating machine learning, deep learning and AI
To navigate AI effectively, it's crucial to understand the hierarchy of machine learning, deep learning and AI. Machine learning algorithms, operating without explicit programming, detect patterns and make data-driven decisions. Deep learning, a subset of machine learning, uses sophisticated artificial neural networks to extract complex features from raw data, enabling advanced pattern recognition. AI encompasses both deep learning and machine learning, delving into tasks like natural language processing and autonomous decision-making, mimicking human-like intelligence.
Types of AI:
Generative AI and its role in multifamily
Generative AI creates new data samples resembling its training data, expanding possibilities. In multifamily, Generative AI acts as a copilot for prospects, residents and staff, aiding tasks from information retrieval to operational assistance. By understanding not just what is requested but also why, Generative AI unlocks efficiency and creativity in multifamily operations.
Use cases for generative AI in multifamily

Enhancing operations: Summarizing handbooks and policies for property managers
Resident assistance: Assisting residents during leasing and occupancy phases
Improving staff productivity: Streamlining tasks for increased efficiency

Classic (non-generative) AI
Classic AI excels in identifying patterns within data to fulfill specific tasks, lacking generative capabilities. In multifamily, classic AI is crucial for maintenance issue detection, repair prediction and prospect engagement optimization. Leveraging historical data and classification algorithms, Classic AI enhances decision making and operational efficiency.
Use cases for classic AI in multifamily

Timely maintenance: Promptly detecting leaks or damages for swift resolution
Personalized engagement: Tailoring recommendations based on prospect engagement
Predictive insights: Forecasting repairs and replaceme...]]>
    </summary>
                <category type="html">
            <![CDATA[Industry & Technology News]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Ways a Group Purchasing Organization Can Help Combat Rising Costs]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/group-purchasing-organizations-help-combat-rising-costs/"/>
    <id>https://www.realpage.com/blog/group-purchasing-organizations-help-combat-rising-costs/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The multifamily industry continues to face economic headwinds. On top of major trends like declining rent growth, worker shortages and vacancies driven up by skyrocketing supply, expenses remain high.
With these trends keeping market performance below or at normal for the foreseeable future, now is the time to be smart about how you spend on the things needed to operate your properties. A simple solution for effective spend management is a Group Purchasing Organization (GPO).
A GPO pools together the buying power of multiple property management companies to access pre-negotiated discounts with a strategically selected group of vendor partners. For example, the eSupply GPO from RealPage&reg; serves hundreds of clients and more than 3.6 million units, who together have access to discounts from a diverse list of trusted vendors. This is especially valuable for smaller operators that don&rsquo;t have a purchasing department or purchasing staff.
Let&rsquo;s dig into the top three benefits of a GPO and how they can impact your company&rsquo;s bottom line.
1. Cost savings
The primary function of a GPO is its biggest selling point: Saving your company money through group purchasing discounts. It provides enterprise-level purchasing power to all properties in your portfolio, resulting in immediate savings and increased NOI. With eSupply, for example, multifamily operators can save up to $13 per unit annually.



&nbsp;
With eSupply, we&rsquo;ve unlocked purchasing power and efficiency.


Drew Cohalla
Operations &amp; Communications Coordinator, Yarco Property Management



2. Access &amp; time savings
While it&rsquo;s easy to see the results of great deals and discounts, finding them can be a different story.
Through eSupply, customers are introduced to major vendors like Staples, Lowe&rsquo;s Pro Supply, HD Supply and Leslie&rsquo;s Pool Supplies without having to lift a finger. &ldquo;Staples is proud to be a facilities vendor partner with&nbsp;eSupply...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Streamlining Fund &amp; Investment Accounting for Low Total Cost of Ownership]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/streamlining-fund-investment-accounting-for-low-total-cost-of-ownership/"/>
    <id>https://www.realpage.com/blog/streamlining-fund-investment-accounting-for-low-total-cost-of-ownership/</id>
    <author>
        <name> <![CDATA[Staff Writer]]></name>
    </author>
    <summary type="html">
        <![CDATA[Real estate accountants operate in a challenging environment where efficiency, accuracy and timely decision making combine to determine the success of managing the investment accounting requirements across the organization.&nbsp;
Adopting a streamlined investment and fund accounting approach becomes a critical step on your unique path to mixed portfolio success in a dynamic financial services landscape. into the true power of a professional real estate investment accounting platform requires technology designed to manage all accounting functions related to real estate investing, including:
Investment accounting 
Managing all capital transactions &mdash; such as capital calls, distributions, management fees and other transaction types &mdash; &nbsp;and handling investor correspondence and reporting while tracking investment returns.
Advanced consolidations
Consolidating accounting records and managing complex ownership structures of multiple subsidiaries, presenting consolidated financial statements for multiple sets of books for the parent company using automated consolidation rules that help reduce closing cycle time.
Corporate accounting
Enabling real estate firms to simplify the process of allocating expenses and overhead from the corporate entity to investments and properties and managing financial reporting for business units not specific to a particular asset or investment vehicle.
Modern investment accounting management solutions now offer specialized, cloud-based technology services that support and empower real estate accountants to optimize operational processes, gain real-time insights and drive superior performance. &nbsp;
Let&rsquo;s explore how automation and advanced accounting capabilities across partnership and corporate structures can streamline resources and access to relevant fund information and analysis to simplify capital transactions, distribution management and financial statements while tracking and measuring profit center performa...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Make 2024 the Year You Get Your Property’s Website in Tip-Top Shape]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/get-your-propertys-website-in-tip-top-shape/"/>
    <id>https://www.realpage.com/blog/get-your-propertys-website-in-tip-top-shape/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The start of a new year is the perfect time to revitalize your company&rsquo;s online presence. With a clear focus on improving your marketing efforts, you&rsquo;re in the perfect frame of mind to begin transforming your website into the conversion-generating machine it was created to be.
The best way to get started is to focus on the three foundational pillars of website best practices for multifamily:

Accessibility compliance
Conversion optimization
Brand clarity

Accessibility and compliance
Making your website accessible and compliant opens your properties to a wider audience. When prospects reach your website, you&rsquo;ve won a few minutes of their time. However, failing to meet their accessibility needs can lead to ending the interaction and conversion immediately. Bottom line, your websites need to meet basic accessibility requirements. The best resource and most widely accepted standards for website accessibility are the&nbsp;Web Content Accessibility Guidelines (WCAG). These standards provide structure for developing websites that accommodate users who rely on assistive devices, adding a layer of usability to your website and improving the experience for all users.&nbsp;
Not only can website accessibility help your website stand out from the competition and show renters you care, but you&rsquo;ll also reach a wider audience, as nearly 20% of the population has a disability (a number that&rsquo;s closer to&nbsp;46% in senior populations). Everything from making sure your website is screen-reader compatible to selecting colors for your website falls into making sure your materials are accessible (8% of men and .5% of women&nbsp;are affected by color vision deficiency, sometimes called color blindness, and 99% of those impacted are affected by red-green color blindness).
There&rsquo;s also a legal issue.
The risk of website accessibility lawsuits is increasing. In 2023, there were 8,200 federal lawsuits under the Americans with Disabilities Act (A...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-08T09:01:18-06:00</updated>
</entry>
<entry>
    <title><![CDATA[AI Models in Multifamily: What Are They &amp; Which Ones Are the Best For You?]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/ai-models-in-multifamily/"/>
    <id>https://www.realpage.com/blog/ai-models-in-multifamily/</id>
    <author>
        <name> <![CDATA[Rich Hughes]]></name>
    </author>
    <summary type="html">
        <![CDATA[Artificial intelligence (AI) can be game-changing for businesses seeking innovative approaches. And even though AI technology has been around since the 1950s, it has taken a while for the multifamily real estate industry to realize the true business value of implementing it.
Modern technology can open up significant opportunities for multifamily owners, operators, investors and developers, and there are some AI technologies tailored for multifamily, such as conversational AI, generative AI, machine learning, optimization and computer vision.
However, adopting and implementing AI can be challenging because so much information exists. How do you cut through all the noise to understand what AI models are available and which ones are right for your business?
One place to start is with AI models themselves.

What are AI models
AI models are programs that analyze data to detect patterns, draw conclusions and make predictions. Essentially, they turn raw data into useful intelligence. &nbsp;
AI models are designed by highly experienced data scientists working with multifamily experts who understand the industry&rsquo;s information, processes and unique needs. Their expertise is built into the models to inform your decisions.
To determine which models are best for your multifamily business, there are three things to consider.


What to look for when evaluating AI models
Pay close attention to what should comprise AI-driven models.
#1: Industry-specific data
There is a lot of data out there. You need AI models that draw from deep multifamily domain expertise, ones that use data annotations trained and prepared to do the intended tasks to meet the unique demands of this industry. A tailored approach to AI model training ensures relevant and accurate results to convert leads to leases, increase resident retention and improve back office efficiencies.
#2: Robust datasets
That AI models rely on data is a fact. You need a large volume of data that is extensive and...]]>
    </summary>
                <category type="html">
            <![CDATA[Industry & Technology News]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Keeping Leads Inside Your Portfolio (and Out of Your Competitors&#039;) in the Multifamily Industry]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/keeping-leads-inside-your-portfolio/"/>
    <id>https://www.realpage.com/blog/keeping-leads-inside-your-portfolio/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Generating and retaining high-quality leads is a top priority for many property management companies. With all the time and budget devoted to attracting residents, leasing teams should do anything to keep those leads inside their company's portfolio.
But if the initial property a prospect considers doesn't have exactly what they're looking for, they likely will head next door to your competitor — when instead, they could be referred to a nearby sister property.
Referring prospects from one property to another isn't just a resource saver. It also greatly impacts your bottom line: Our data shows that referred prospects are twice as likely to convert to renters as non-referred prospects.
So, how can you leverage sister property referrals for sustained business growth? It all comes down to embracing a customer-centric leasing strategy — and finding the tools to help you deploy that strategy.
1. Maintain a consistent customer experience
When referring prospects from one property to another, a key part of providing a great customer experience is a consistent customer experience.
How do you get started? "Get back to the basics," says Pauline Houchins, Executive Vice President at First Communities. "One of the things that we've done is add a beverage cart. It forced our associates to ask the prospect if they want a refreshment, bring the beverage cart and give them a small experience before you even tour them or talk about your amenities."
To bolster in-person customer service, you should also allow leasing agents to capture and share lead information and preferences quickly. This enables all leasing agents to see a record of prospect interactions (like a beverage cart chat). It also ensures that prospects experience the same great level of service throughout their leasing journey.
A Customer Relationship Manager (CRM) solution with a guest card does this work for you. By tracking a prospect's amenity and unit preferences, a guest card makes that information accessi...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:53-06:00</updated>
</entry>
<entry>
    <title><![CDATA[What Multifamily Operators Need To Know About Building Energy Performance Standards]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/what-multifamily-operators-need-to-know-about-building-energy-performance-standards/"/>
    <id>https://www.realpage.com/blog/what-multifamily-operators-need-to-know-about-building-energy-performance-standards/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[What are Building Energy Performance Standards?
In January 2022, the Biden Administration launched the National Building Performance Standards Coalition, with a timeline of implementing these standards and policies by Earth Day 2024. These regulations require commercial and multifamily property owners to measure and report a building or property&rsquo;s environmental impact, typically measured by greenhouse gas (GHG) emissions or energy use intensity (EUI), with the goal of reducing that impact by a certain percentage. These Building Energy Performance Standards (BEPS) regulations are a continuation of benchmarking compliance laws, which typically precede BEPS and are the mechanism for local governments to collect energy data for analysis and establishment of carbon emission reduction goals.
&ldquo;Benchmarking compliance is a rolling mandate that obliges property owners to file whole building energy use, and in some cases water use, data with Energy Star Portfolio Manager (ESPM) for the entire fiscal year so that a property owner can continue building the EUI trend of a specific site,&rdquo; Dimitris Kapsis, VP of Sustainability &amp; Energy Management at RealPage&reg;, explains. &ldquo;Then, BEPS regulations come in after that to set targets for energy usage reduction, and in turn greenhouse gas emissions reduction, driven by viable energy conservation projects and electrification.&rdquo; Although relatively new, BEPS-based regulations are building momentum across the country, with eight states and Washington, D.C., already enacting policies across twelve jurisdictions. Of these 12 locales, only four have currently published actual reduction targets, deadlines and associated fines for noncompliance.
The jurisdictions that have BEPS policies in place, their initial building reporting timing and the related compliance deadlines are listed below. The three cities that have published targets with near-term, compliance-by dates are in red:

California: Chula Vista...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Asset Management Strategies for Improving Portfolio Performance]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/asset-management-strategies-for-improving-portfolio-performance/"/>
    <id>https://www.realpage.com/blog/asset-management-strategies-for-improving-portfolio-performance/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Advanced Asset Management Strategies for Portfolio Performance
Five advantages of data-driven solutions for real estate investment management 
Generating measurable, strategic success in real estate investment management hinges on making informed decisions that drive growth and optimize performance for your portfolio &mdash; before competition or market changes can close in on your advantage.
Owners, operators, asset managers and portfolio managers need a comprehensive toolkit to navigate the industry&rsquo;s complexities and align timely, accurate insights with portfolio goals for building value across multiple assets and strategies.
Let&rsquo;s explore how a modern approach combines data aggregation and validation, performance analytics, business planning and reporting to deliver five advantages that form the bedrock of accelerated, strategic decision making for investment management professionals looking to manage risk and increase returns.
1. Revealing the opportunities: Investment data validation and aggregation
In the era of big data, the capability to aggregate and harness accurate information from multiple sources is paramount. For investment management professionals, reliable, automated data aggregation is the first crucial step in understanding the market landscape, identifying trends, mitigating risks and uncovering timely opportunities for each asset in your property portfolio.
Gaining a panoramic view of the current environment with consolidated, validated and normalized data across diverse sources &mdash; ranging from financial reports and market research to property performance metrics and economic indicators &mdash; expands visibility into key cost, performance and compliance factors that help you quickly and accurately identify potential opportunities to protect progress and add value.
2. Transforming data into actionable insights: Performance analytics
Timely and accurate data alone is not enough to maintain strategic and competitive progr...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Knock 2023 Year in Review]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/knock-2023-year-in-review/"/>
    <id>https://www.realpage.com/blog/knock-2023-year-in-review/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The multifamily residential real estate market has shown signs of normalization coming out of the turbulence from the pandemic. Following a construction boom in 2021 and 2022, supply continued to outpace demand, resulting in subdued rent growth and occupancy holding constant. As job growth rebounds, demand for multifamily housing will begin to approach supply.
 
Amidst this supply surplus, it will be key for property management companies to improve the prospect to renter journey by optimizing agent efficiency and operations. From CRM to AI to analytics, Knock® has the tools you need to do just that — and set yourself up for a successful 2024. Read on to see the innovative features we shipped in 2023!
 
CRM
@include('site.elements.media.image', ['fileId' => 19101, 'attributes' => ['border' => '0', 'width' => '700', 'height' => '476']])
Showcase your entire portfolio with a centralized leasing binder
Centralization of property management means that your agents need to be able to showcase properties regardless of where they are located. The centralized leasing binder in Knock empowers agents to quickly navigate between properties and communicate valuable information to prospects. The centralized leasing binder is now further enhanced to allow leasing agents to seamlessly generate and send a PDF brochure of a property to a prospect.
 

 Enhance the customer experience with new prospect & resident pages
We introduced new prospect and resident pages in the Knock CRM dashboard featuring:

Faster page load times
Rich filtering by multiple categories
Enhanced bulk communication, including SMS
Additional prospect details

Agents can work more efficiently in the dashboard by quickly selecting and engaging with the right prospect and residents at the right time.
Save time with On-Site application integration
Knock/On-Site® integration reduces the time needed to complete an application, improves visibility into applicants in the deal cycle and gives agents a...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2026-03-04T06:52:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Transforming SMB Asset Management for Mixed-Use Portfolio Growth]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/increasing-efficiency-engagement-for-growing-mixed-use-portfolios/"/>
    <id>https://www.realpage.com/blog/increasing-efficiency-engagement-for-growing-mixed-use-portfolios/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The expectations for effective real estate asset management are changing for small and medium-sized businesses (SMBs) and midmarket firms with mixed-use portfolios as they compete for investor wins in a dynamic real estate market. Traditional asset management solutions are often too time-consuming, error-prone and generic for growth-focused emerging and established organizations.
But a new generation of sophisticated, specialized software solutions gives these firms more advanced and accessible options to gain valuable insights, fine-tune decision making and optimize overall asset and portfolio performance.
With a more efficient, data-driven approach and powerful yet cost-effective tools designed to simplify the entire asset management experience, SMB syndicators and their asset management teams can strategically evaluate, fund and grow assets at a competitive pace.
Advantage #1: &nbsp;End-to-end, scalable support for mixed-use portfolio priorities
Supporting the success of mixed-use real estate portfolios requires the flexibility, visibility and scalability to manage decision making and communications across the entire asset lifecycle for investments from commercial buildings to retail spaces to residential properties and more.
That starts with comprehensive, centralized capabilities for standardizing, tightening and automating day-to-day activity from financial analysis, performance forecasting and revenue reporting to capital campaigns and investor outreach.
When you can connect your strategic planning to effective execution in a holistic, actionable approach, you create a more flexible foundation to focus on improving response, results and engagement in the right places at the right time:

Accelerate fundraising
Monitor and model portfolio performance
Identify risks &amp; trends
Reduce operational costs
Enhance portfolio value

Advantage #2: Performance insights to visualize operational results
Modern asset management software is designed to offer...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-01-22T03:14:02-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Navigating the Intersection of Technology and Resident Interactions]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/navigating-the-intersection-of-technology-and-resident-interactions/"/>
    <id>https://www.realpage.com/blog/navigating-the-intersection-of-technology-and-resident-interactions/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The best of both worlds &mdash; empowering residents while increasing engagement
Without question, technology has revolutionized property management by simplifying processes and improving efficiency. One of the most significant advantages is the empowerment of residents through self-service options that allow them to quickly and easily access essential services, such as paying rent or submitting maintenance requests from the comfort of their homes. This level of convenience not only saves time but also enhances the overall resident experience. Another key advantage is the enhancement of streamlined communication between residents, onsite teams and fellow community members. With the use of online portals, residents can receive important announcements, community updates, event notifications and engage in community forums. As residents engage more through the technology offered at their community, satisfaction and loyalty is built. For property managers, self-service technology increases online payment adoption, drives more renewals and monetizes community amenities, events and rentable items &mdash; all while improving staff efficiency.
However, as with any new advancement, there are new things to consider. Specifically, around how to find organic and genuine ways to interact with residents when rent checks are no longer being dropped off at the office every month, maintenance requests are made through the resident portal rather than in person and packages are picked up at a package locker instead of from behind the leasing desk. While residents nowadays want (and expect) to be able to do such activities at their own leisure, property management teams need to find ways to mitigate the impact of reduced face-to-face interactions by making personal communication a priority. This includes maintaining open lines of communication, being responsive to resident inquiries and actively seeking opportunities to engage with residents in person or virtually.
Use technology to...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[AI and Modern Tech are a Win-Win for Prospects and Property Management Companies]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/ai-and-modern-tech-win-win-for-prospects-property-management-companies/"/>
    <id>https://www.realpage.com/blog/ai-and-modern-tech-win-win-for-prospects-property-management-companies/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The Rise of chatbots
One of the most noticeable elements of the AI-enabled prospect journey is the integration of chatbots leveraging conversational AI, making interactions feel more human-like and less automated. Chatbots have come a long way since their introduction, evolving into intelligent virtual assistants capable of understanding context and delivering personalized experiences. Chatbots have matured significantly in the past year alone and they keep getting better, learning from each user interaction to become more proficient and accurate.
Today, they understand user intent and preferences, delivering relevant information in real time so that each visit is consistent, relevant and unique. Gone are the days of waiting for office hours to inquire about property details, pricing or availability. Today&rsquo;s chatbots are available around the clock, providing prospective residents with instant information and assistance about different properties, their amenities, and even the application process. Chatbots can guide users through virtual tours, check availability and even reserve units, saving users and leasing teams time and effort.
Simplified tour scheduling
Modern technology doesn't stop at answering queries and offering recommendations. It can also simplify the process of scheduling tours. Prospects can use automated scheduling assistants to view available time slots, select a convenient date and time, and receive confirmation &mdash; all without the need for back-and-forth emails or phone calls.
This streamlined scheduling process not only saves time for prospects but also reduces administrative overhead for property management companies. It ensures that tours are organized efficiently, increasing the chances of converting prospects into residents. Without an automated scheduling assistant, it can take up to five days to schedule a tour.1 With one in place, it takes minutes. That&rsquo;s an extra five days of rent in the system for multifamily operato...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[6 Ways to Control Multifamily Expenses From Source to Pay]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/6-ways-to-control-multifamily-expenses/"/>
    <id>https://www.realpage.com/blog/6-ways-to-control-multifamily-expenses/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[A 2023 National Apartment Association (NAA) article and infographic illustrate the tremendous financial challenge multifamily owners face. According to NAA, for every dollar of apartment rent collected, multifamily owners profit by a mere 7 cents. Their findings are based on 2022 operating statements from 9,263 rental properties with five or more units securing loans in Freddie Mac CMBS. Illinois, New York and Wisconsin owners enjoy a slightly higher average profit of 9 cents per dollar of rent, but that margin is still painfully slim.
Given that rising costs are impacting residents as much as owners, raising rent isn&rsquo;t always a viable answer. Instead, owners should focus on using technology to gain better control of operating expenses. Procure-to-pay solutions aren&rsquo;t the answer, though, because they don&rsquo;t cover the entire purchasing journey.
The future of spend management is source-to-pay. It&rsquo;s the key to lowering operating costs, reducing expenses and increasing NOI through centralization and automation along the entire purchasing journey. The multifamily experts at RealPage&reg; recommend implementing a source-to-pay solution that can help you in the following six ways.

1. Map a strategic buyer journey
A strategic buyer journey starts with centralizing and consolidating all purchasing, invoicing and vendor engagement processes from sourcing to procurement to payment. And it must deliver timely data insights across your entire multifamily portfolio.
Centralization and automation can enable you to:

Manage vendors more effectively, including vendor credentialing
Maximize purchasing power
Keep property spend under control
Stay ahead with actionable data insights



2. Create procurement, purchasing and invoice process efficiencies
Optimizing procurement, purchasing and invoice process efficiencies can get much easier when implementing an end-to-end procurement and purchasing solution. Such software can reduce invoice processi...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Blueprint to Multifamily Success: Prioritizing Qualified Leads for Maximum Efficiency]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/blueprint-to-multifamily-success/"/>
    <id>https://www.realpage.com/blog/blueprint-to-multifamily-success/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The ability to identify and prioritize the most qualified multifamily prospects is key to maximizing occupancy rates and rental income while maintaining the efficiency of your onsite teams. So, whether those teams are responding to leads in the order they come in &mdash; or utilizing an ad hoc approach &mdash; prioritization based on likelihood-to-lease insights can help dramatically improve your conversion rates. This enhanced level of lead prioritization is a powerful tool that improves the performance of multifamily communities while providing leasing teams with meaningful competitive advantage.
That advantage is critical for today&rsquo;s multifamily operators. Earlier this year, Bisnow reported on how changes in demand are putting renters in the driver&rsquo;s seat. &ldquo;With vacancies rising and rent growth cooling, bargaining power is shifting away from landlords. The consequences of prolonged rent declines could be broader than individual landlords taking hits to their bottom lines.&rdquo;1
Add to these macro issues the fact that onsite teams are frequently pulled in different directions &mdash; one moment focused on filling available units, the next on delivering resident experiences &mdash; and the need for data-driven prioritization becomes clear. Responding without knowing which leads are most likely to convert is a waste of valuable resources and opportunities.
In this blog post, we&rsquo;ll explore the importance of identifying and prioritizing your most qualified leads, why AI-enabled lead prioritization is a crucial strategy in accelerating apartment leasing demand, and how you can use automation to increase lead-to-lease conversion rates.
5 ways to identify more qualified leads &mdash; and then prioritize them
#1 &ndash; Embrace Transparency in Availability and Pricing
One way to effectively qualify multifamily leads is by providing greater transparency in availability and pricing. Let prospects self-qualify by allowing them to view the avai...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Adopting AI-enabled Demand Tech: 4 Priorities for Success]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/adopting-ai-enabled-demand-tech/"/>
    <id>https://www.realpage.com/blog/adopting-ai-enabled-demand-tech/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Technologies powered by Artificial Intelligence (AI) are revolutionizing how organizations of all kinds replace their inefficient business processes. The multifamily industry is no exception. The good news is that property management companies can now adopt AI solutions that help their teams minimize pain points and optimize workflows.
For companies adopting this breakthrough tech, leveraging an AI-driven platform to solve multifamily challenges may require a fresh mindset. Continue reading to learn how your business can successfully adopt and integrate AI technologies by following four simple priorities.
#1 Focus on ROI
For multifamily businesses, the true success of any technology initiative is measured in bottom-line results. So, calculating your AI solution's return on investment (ROI) is a critical step. Focusing on ROI means quantifying how an AI-driven solution would deliver measurable cost savings and meaningful efficiencies. The first step is agreeing internally on the business problem you&rsquo;re trying to solve. Many use cases have already emerged to validate the impact of investments in AI, including:

Demand Forecasting &mdash; Make better advertising, leasing and pricing decisions using AI-driven supply intelligence
Predictive Pricing &mdash; Dynamically adjust apartment rates for individual complexes based on the actual supply (available units) and demand (prospective and current residents)
AI Resident Screening &mdash; Discover in-depth levels of screening residents and manage risk by leveraging AI to understand an applicant&rsquo;s willingness to pay

What to look for: 
It&rsquo;s wise to remember that AI solutions are an investment. And no matter how cool or interesting the application might seem, the return on investment might not be justifiable to many multifamily operators. That&rsquo;s why focusing on initiatives where you can tangibly see positive ROI will be the best way to start. Take your quick wins and learn how to adopt related...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-11-05T08:49:20-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Navigating Challenges and Embracing Prospects with Property Management Software for Small Businesses]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/navigating-challenges-embracing-prospects/"/>
    <id>https://www.realpage.com/blog/navigating-challenges-embracing-prospects/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Introduction
In a recent webcast, industry experts explored the unique challenges and opportunities faced by smaller multi-family operators in today's competitive landscape. The discussion spotlighted the importance of adapting to trends, leveraging technology such as accounting software for small businesses, and nurturing a strong company culture while expanding property portfolios. Esteemed speakers included Lori Fall, Vice President at Magnolia Property Company, and Ben Edell from Eller Capital Partners.
​Challenges in the Market
Smaller multifamily operators encounter distinct challenges amidst the current market environment. Staffing shortages, technological advancements set by larger counterparts, and the balancing act of scaling while retaining agility were central topics of discourse. This is where small business software tailored for property management can be a game-changer.
Speakers' Backgrounds
Lori Fall, boasting over 35 years of industry expertise, delved into her role as Vice President at Magnolia Property Company. This firm holds a significant stake in the market, owning, managing, and third-party managing several communities across Texas. Meanwhile, Ben, with nearly two decades of experience, spearheads property management at Eller Capital Partners, based in North Carolina. Their insights underscore the necessity of rental property management software and landlord software solutions for effective operations.
State of the Market
Despite the challenges, the rental housing market has undergone a remarkable surge in demand, attributed to factors like the pandemic, remote work trends, and record-breaking sales. Amidst these shifts, the significance of adopting technology-driven solutions, such as midmarket-focused apartment management software, emerged as a recurring theme to capitalize on the market's positive outlook.
Retention and Hiring Challenges
In a competitive job market, talent retention and strategic hiring are pivotal. Ben and Lori bo...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-14T16:41:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Unlocking the Power of Accurate Forecasting and Asset Valuation]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/real-estate-investment-forecasting-and-asset-valuation/"/>
    <id>https://www.realpage.com/blog/real-estate-investment-forecasting-and-asset-valuation/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Real estate owners and operators face an ongoing challenge to maximize the value and profitability of their assets in shifting economic and market conditions. To gain an edge in such a dynamic and complex industry, investors and asset managers rely on more accurate forecasts and flexible models for asset valuation and cash flow to inform decisions that help realize long-term success.
Let&rsquo;s break down 5 ways a modern approach to performance forecasting and asset valuation can improve foresight, insights and control in real estate investment management &mdash; and explore the strategic capabilities that can enhance their effectiveness and precision.
1. Strategic decision making: Gain insights into asset
Modern approaches to real estate performance forecasting with asset valuation and cash flow modeling can efficiently collect and analyze specific information relevant to a unique property, environment and strategy &mdash; quickly generating customized, precise insights into each asset's potential opportunities (and risks).
Utilizing historical data, market trends and economic indicators, these models help accurately project future cash flows, assess potential risks and identify opportunities for value enhancement. These robust forecasts serve as a foundation for strategic decision making, so owners and operators feel confident in allocating resources effectively, determining optimal exit strategies and identifying areas for improvement within their portfolios.
2. Investment risk mitigation: Identify and assess potential risks
Real estate investments are inherently exposed to various market risks, including economic downturns, value and pricing fluctuations, and regulatory or policy pressures. Using a platform with more holistic and accurate forecasting and asset valuation empowers owners and operators to quickly recognize and evaluate specific risks for each property or portfolio.
Incorporating scenario analysis and stress testing into these models opens t...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Empowering Smaller and Midsized Operators: Embracing Proptech Solutions and Driving Momentum in Multifamily Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/empowering-small-midsize-operators/"/>
    <id>https://www.realpage.com/blog/empowering-small-midsize-operators/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Recently, RealPage hosted a live customer panel of smaller and midsized operators for a webcast titled &lsquo;Level the Playing Field&rsquo;.&nbsp; The webcast delves into the realm of technology hacks that can empower small and mid-sized rental operators to compete effectively with larger, more established competitors in the multifamily industry. The panel discussion is hosted by industry experts Jessica Cuesta, Vice President of Property Management at Westrum Property Management, and Sarah Jane Milliron, Vice President of Investment Management and Strategy at Aldon. Both experts bring a wealth of experience and insights into the field, making the discussion highly valuable for all multifamily operators seeking growth and success.
Property Management Brand Consistency
A key aspect highlighted by the panelists is the paramount importance of branding and marketing for smaller operators. To stand out in a crowded marketplace, they emphasize the need to create a distinctive brand identity and a strong online presence. Leveraging social media platforms, managing online reviews, and maintaining consistent messaging across all communication channels are essential strategies for garnering attention from potential renters and investors alike.
Multifamily Leasing Automation
One significant advantage that technology offers is the automation of leasing processes. By adopting automated leasing tools and technologies, smaller operators can streamline operations, eliminate repetitive tasks, and create more efficient workflows. This, in turn, enables their teams to focus more on building meaningful relationships with prospects and residents, which can significantly enhance tenant satisfaction and retention rates.
DDDM
Data-driven decision-making (DDDM) emerges as another critical factor in the success of small and mid-sized operators. The panelists highlight the use of various tools such as business intelligence, market analytics, and AI revenue management to gain valuable i...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2026-02-25T10:37:43-06:00</updated>
</entry>
<entry>
    <title><![CDATA[3 Common Myths About Centralized Leasing]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/3-common-myths-about-centralized-leasing/"/>
    <id>https://www.realpage.com/blog/3-common-myths-about-centralized-leasing/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[After a chaotic few years (despite an uncertain economic future), the multifamily industry is seeing some steps toward normalcy. Occupancy rates stabilized just under 98% (around the long-term average), and we’re experiencing the most apartment construction in 50 years — 1.2 million units for leasing in 2023 and 2024.
This good news doesn’t come without caveats. With all this supply coming in, the power balance is tipping back toward renters, who now take longer to make decisions about their next apartment home. And when it comes to multifamily operators themselves, two challenges are top of mind: a 50% turnover rate for leasing staff and operating costs rising as high as 7% to 8%. This means it’s crucial to have a robust, competitive and budget-optimizing marketing strategy in place.
Centralization technology is a key piece of such a strategy. But as it’s gotten more popular, myths have cropped up regarding what centralized leasing can and can’t do. Read on to learn about the three most common myths — and the reality behind them.
1. Myth: Centralization replaces onsite staff
Let’s get the big one out of the way: Leasing teams assume that adopting centralization solutions means losing their jobs.
The opposite is true: Centralized tech performs at its best when it’s used to make leasing teams more efficient and skilled in their roles. “The purpose of centralized leasing is not to take away from our teams but to optimize the experience that our teams are having with residents and prospects,” said Pauline Houchins, Executive Vice President at First Communities.
With AI and automation facilitating the more tedious tasks associated with new prospects — such as referring prospects to sister communities, prioritizing prospect calls with lead scoring and filling out guest card information — centralized leasing frees staff to focus on prospects further down the pipeline and current residents.
​​@include('site.elements.media.image', ['fileId' => 15143, 'attributes' =>...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-03-04T06:52:49-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Why an Integrated Front Office Solution Is More Crucial Than Ever]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/why-integrated-front-office-solutions-are-crucial/"/>
    <id>https://www.realpage.com/blog/why-integrated-front-office-solutions-are-crucial/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Just as the multifamily industry was starting to feel confident after weathering the effects of the pandemic — another change is on the horizon courtesy of potential economic woes. On top of that, the last few years of piping-hot demand for apartments is starting to show signs of cooling down.
How can a multifamily property management company prepare for another round of dramatic shifts in both customer behavior and business best practices? The answer is to look to the future of multifamily marketing and customer relationship management (CRM) solutions: a flexible, integrated front office platform.
Put simply, an integrated front office platform combines your marketing and CRM tech solutions to help you provide a better customer experience. This makes your leasing teams more efficient and successful, and offers more insight for budgeting at a time when that’s more needed than ever.
Let’s dive into exactly how an integrated front office platform can do all that.
What is an integrated front office platform?
To get started, let’s differentiate front office from back office. “Front office is a combination of both the people and the technology that facilitates the relationship between a property management company and its customers,” said Demetri Themelis, RealPage® SVP/Renter Engagement Innovation and co-founder and former CEO of Knock® CRM. “Anything that touches the renter while we’re marketing to them, selling to them, leasing to them and even engaging with them throughout their entire renter lifecycle.”
What takes front-office tech into the future is its integration capabilities — how it combines your different marketing and CRM solutions to form one seamless system that ultimately improves your customer experience.
Take Knock and G5, for example. Both focus on the front office, working to elevate a company’s game regarding how they connect, engage and ultimately have great leasing outcomes with renters, but G5 focuses on marketing. At the same time, Knock is...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-03-04T06:52:48-06:00</updated>
</entry>
<entry>
    <title><![CDATA[RealPage Affirms Their Ongoing Commitment to Affordable Housing Innovation]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/affordable-housing-innovation/"/>
    <id>https://www.realpage.com/blog/affordable-housing-innovation/</id>
    <author>
        <name> <![CDATA[Susan Gaide]]></name>
    </author>
    <summary type="html">
        <![CDATA[Almost three years after the start of the pandemic, the Affordable Housing sector of the multifamily industry continues to face formidable challenges. And those challenges go well beyond what is typical in the Affordable sector. Technology is beginning to provide much-needed support, with RealPage&reg; leading the way through their ongoing commitment to innovative solutions that drive peak performance and operational excellence in Affordable Housing.
That was the focus of this year&rsquo;s Affordable Leadership Summit, where members of the RealPage leadership team led interactive panel discussions on a range of Affordable Housing issues and concerns:

Industry Update: Market Research &amp; Economic Trends for Multifamily
Impact of Data and AI on Affordable Multifamily Housing
Emerging Affordable Multifamily Legal Risks
Engaging Employees in a Tough Labor Market
The Future Needs of Affordable Housing
Technology Trends &amp; The Great Accelerators
Change Remains the Name of the Game

Affordable housing challenges and changes
One example of much-needed change that was discussed during the summit and other industry events like RealWorld and OPTECH, is tied to the Affordable Housing sector&rsquo;s No. 1 challenge: staffing shortages. With more and more Affordable operators struggling to retain top talent and alleviate the tedious tasks that overwhelm staff, a shift to virtual is an idea whose time has come.
That&rsquo;s the reason why RealPage is focused on bringing to the Affordable Housing industry innovative technology that is as integrated and intuitive as it is affordable, simple to implement and easy to use. At conferences throughout the year, they highlighted how virtual, end-to-end property management and resident engagement solutions for Affordable can eliminate time-consuming, labor-intensive tasks related to application, screening, and certification/recertification. And, access to real-time data, actionable insights and customized reports can help...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[6 Tech Tips for 2023 from Top Multifamily Leaders: NAA Takeover Recap]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/6-tech-tips-for-2023-from-top-multifamily-leaders-naa-takeover-recap/"/>
    <id>https://www.realpage.com/blog/6-tech-tips-for-2023-from-top-multifamily-leaders-naa-takeover-recap/</id>
    <author>
        <name> <![CDATA[Wendy Leth-Steensen]]></name>
    </author>
    <summary type="html">
        <![CDATA[In case you missed it, here&rsquo;s a rundown of what happened when RealPage&reg; hosted a social media takeover of National Apartment Association&rsquo;s Facebook page on Sept. 26, 2022.
Throughout the day, we anchored six panels on topics like asset management, performance analytics and benchmarking, and multifamily trends. Our guests let us peek into their playbooks to gain the insights that have made their companies successful in this incredibly dynamic market.
Although our guests use a variety of strategies to stay competitive going into 2023, there is one commonality: They all harness data that drives results to reach peak performance.
Tip 1: Don&rsquo;t Limit Revenue Management to Pricing
Too often, operators fall back on pricing as the only lever, even when price is not the issue. A more expanded definition of revenue management is needed, one that ties together every aspect that impacts revenue, from marketing to leasing to pricing.
Use price as a foundation with AI Revenue Management, and expand visibility across pricing, marketing and leasing to capture incremental yield and drive efficiencies.
Watch Video Clip
Guest: Courtney Duffy Schnee, Senior Vice President of Asset Management, Northwood RavinHost: Amy Dreyfuss, SVP of Revenue Management at RealPage, Inc.
Tip 2: Do Your Due Diligence on Deals Earlier
Winning deals and meeting return targets are not about taking unnecessary risks. The best strategy starts with due diligence early in the process to quickly find deals, ones without revenue management and maintenance issues or low reputation scores.&nbsp;
Stay ahead with Market Analytics to get the most current and precise market, submarket asset-level performance intelligence and demographic KPIs.
Watch Video Clip
Guest: Matt Ferrari, Co-Chief Investment Officer, TruAmerica MultifamilyHost: Jay Parsons, Chief Economist for RealPage, Inc.
Tip 3: Break Down Barriers to Entry for Investment Opportunities
The best suburbs bring some of the hig...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-10-07T10:44:55-05:00</updated>
</entry>
<entry>
    <title><![CDATA[RealPage Unveils Core Values]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpage-unveils-core-values/"/>
    <id>https://www.realpage.com/blog/realpage-unveils-core-values/</id>
    <author>
        <name> <![CDATA[Wendy Leth-Steensen]]></name>
    </author>
    <summary type="html">
        <![CDATA[Excellence. Ownership. Character. Teamwork. These core values are integral to our ability to deliver exceptional value to our customers and enable their success. Recently, Dana Jones, CEO and President of RealPage&reg;, unveiled these core values at the company Town Hall hosted in Manila, Philippines.
The Cornerstone of Our Company Culture
Core values provide the building blocks of our organizational culture as we solve problems, make decisions and build relationships in the workplace and beyond. They express who we are, how we work and who we strive to be &mdash; now and in the future.
Our four guiding principles will be incorporated into everything we do, shaping the company culture and building on the standard we have set as an elite performer in the multifamily real estate industry.
&nbsp;
Defining Our Core Values
Our core values embody our commitment to creating an even better company that better serves our customers and the communities they support. We have further defined the essence of these values and what every RealPager pledges to do to uphold them:
Excellence
We commit to excellence when we endeavor to be the best we can be in all we do, not just for ourselves but for our customers, the markets we serve and the world around us. To deliver excellence, we will:

Focus on customer success
Drive innovation and thought leadership
Operate with a passion for quality

Ownership
When we own it, we do what we say we are going to do and know that the quality and outcome of actions are our full responsibility. To ensure this, we will:

Hold ourselves and one another accountable
Follow through on commitments
Lead, drive and own results

Character
When we lead with character, we inspire others, through example, to bring out their very best and help them reach their goals, albeit individual, team or company. We will always:

Treat everyone with respect and dignity
Foster a diverse and inclusive environment
Serve and strengthen our communities...]]>
    </summary>
                <category type="html">
            <![CDATA[Corporate Culture]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Build-To-Rent Communities Emerging as Housing’s Next Great Niche]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/build-to-rent-communities-emerging-as-housings-next-great-niche/"/>
    <id>https://www.realpage.com/blog/build-to-rent-communities-emerging-as-housings-next-great-niche/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The single-family home rental business has been around for years. Lately, it has been gaining momentum as institutional players and multifamily companies enter into a market that some say is providing a great opportunity for income for its long-term holders.
Lee Bradford, President of Property Management, DHI Communities, a division of D.R. Horton, Dallas; and Darren Williams, President, Portico Property Management, Dallas; joined a panel during RealPage&rsquo;s RealWorld Conference in Las Vegas in July led by Jay Parsons, Chief Economist and Head of Industry Principals, to discuss investment, management and development trends.
Single-family rentals (SFR) and build-to-rent (BTR) communities are similar, but it&rsquo;s the BTR model that is grabbing today&rsquo;s headlines.
SFR took hold during the Great Recession a decade ago when foreclosures led to cheap homes that were purchased en masse by institutional players on an individual basis.
Today, developers are creating neighborhood communities that include dozens, if not hundreds, of homes in selective markets, playing to those who might prefer more living space and a yard compared to traditional apartment living or who can&rsquo;t afford or choose not to invest in single-family homeownership.
SFRs Seeing 30% More Online Traffic
Williams said the public needs to be educated about SFRs&rsquo; definition.
&ldquo;As an industry, SFR-BTR is not ubiquitous,&rdquo; he said. &ldquo;There&rsquo;s a newness factor to all of this that helps to generate attention. On our website, we&rsquo;re seeing 30 percent more traffic to our SFRs than our apartments &ndash; this could just be a curiosity thing. Our pitch is: Come check us out as another option in your search.&rdquo;
He said he&rsquo;s seeing a roughly $600 premium to the upside in rents between single-family rentals and comparable apartment homes.
&ldquo;We don&rsquo;t expect that to continue, and the more of this type of product delivered that gap should shrink,&...]]>
    </summary>
                <category type="html">
            <![CDATA[RealWorld]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[RealWorld 2022 Customer Conference Recap]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realworld-2022-customer-conference-recap/"/>
    <id>https://www.realpage.com/blog/realworld-2022-customer-conference-recap/</id>
    <author>
        <name> <![CDATA[Susan Gaide]]></name>
    </author>
    <summary type="html">
        <![CDATA[The excitement in the air leading up to RealWorld 2022: The Pursuit of Excellence was transformed into energy, fervor and zeal from the moment RealPage CEO Dana Jones took the stage to deliver her keynote address on July 18.  Jones, who has served as CEO and President of RealPage since August 2021 and has been a member of the Board of Directors since 2019, talked about her passion for the multifamily industry and how she’s championing customer success through innovation at RealPage. She emphasized that always listening to customers and having frank and open discussions was essential to her leadership role and making RealPage a truly elite partner.  She also stressed that amid market uncertainty, it’s more important than ever to be dedicated to the pursuit of excellence and to be relentless in the pursuit of it. 
@include('site.elements.media.image', ['fileId' => 4351, 'attributes' => ['border' => '0', 'width' => '400', 'height' => '533']])
Accelerating InnovationJones reaffirmed for the 1,500 RealWorld attendees RealPage’s commitment to accelerating innovations that drive revenue, asset value and efficiency while reducing risk for the multifamily industry.  One of those innovations, AI (artificial intelligence), developed in response to customer feedback, is critical because it provides solutions that are “predictive and prescriptive” not just “reactive and reflective.”
Jones emphasized that RealPage will continue to be relentless in helping customers achieve peak performance, regardless of the market cycle, by building connected intelligence and using AI to optimize not just rent but the entire prospect-to-resident journey, and to dynamically link marketing, leasing and pricing so they’ll working cohesively to deliver optimized outcomes.
RealPage is innovating tools to help multifamily properties optimize operations, both in terms of prospect acquisition and back-office operations and the transition to more centralized or virtualized models.  Jones says that ce...]]>
    </summary>
                <category type="html">
            <![CDATA[RealWorld]]>
        </category>
        <updated>2026-03-04T06:52:44-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Camden Cuts Apartment Maintenance Completion Times in Half with Mobile Facilities App]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/camden-cuts-maintenance-time-with-mobile-facilities-app/"/>
    <id>https://www.realpage.com/blog/camden-cuts-maintenance-time-with-mobile-facilities-app/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Amidst the flurry of activity at RealWorld 2021, we were able to pin down Camden&rsquo;s Danielle Rivers for a chat about how moving from paper to a mobile app has transformed the company&rsquo;s response time and efficiency in taking care of apartment maintenance requests.
Her response almost defies belief: &ldquo;We&rsquo;ve been able to double the amount of work that&rsquo;s getting completed,&rdquo; she glows. Or put another way, Camden&rsquo;s maintenance techs are getting their work orders done in half the time they did when depending on a paper-based system.
And perhaps the most striking fact? It didn&rsquo;t require an investment in fancy hardware. The RealPage Mobile Facilities app works on a standard cell phone.
The pitfalls of paper for maintenance requests
&ldquo;Back when we were using paper service request forms, our techs were losing 15 minutes just going to the office to get what they needed to get jobs started,&rdquo; Rivers explained. &ldquo;They had to print the request forms and collect the keys necessary to get into those units. Then they had to walk back to the units to get the work done. Then it was back to the office again to print more request forms and gather more keys, and those forms had to be completed, and the manager had the job of closing out the tickets. And of course, all of these interactions and conversations between techs and the staff in the front office take time and attention away from their core duties.&rdquo;
Part of RealPage&rsquo;s Property Management Suite, Mobile Facilities is an app that delivers work orders directly to the maintenance techs&rsquo; cell phones, so they can methodically knock out their tasks without trips to the office. It lets them update job status as jobs are finished and close out tickets themselves. And they can even create new service requests on the spot as they come across problems that need addressing.
All this activity is being recorded and monitored in real time by the maintenance manage...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-29T09:58:09-06:00</updated>
</entry>
<entry>
    <title><![CDATA[RealPage Accounting Helps Cortland Grow Without Growing Accounting Staff]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpage-accounting-helps-cortland-grow-without-growing-accounting-staff/"/>
    <id>https://www.realpage.com/blog/realpage-accounting-helps-cortland-grow-without-growing-accounting-staff/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[One of the largest multifamily firms in the U.S., Cortland employs around 30 professionals in its accounting function &ndash; a surprisingly modest number considering the empire they&rsquo;re managing.
That&rsquo;s not just because the company hires smart, hard-working people. According to VP of Enterprise Applications Shawn Mayo, it comes down to software.
&ldquo;The accounting team has been able to scale and grow through the efficiencies of RealPage Accounting,&rdquo; he explains. &ldquo;In all kinds of important ways, it allows fewer people to get more work done, so we don&rsquo;t have to continually add more staff as we expand.&rdquo;
Mayo throws out a variety of reasons for this scalability, including ease of use, super-efficient processes for tasks such as payments and bank reconciliation, and integration with other RealPage property management software components that enables the seamless sharing of information and reduces the burden of data collection and input, reporting and more.
Accounting software integration
Mayo emphasizes that when it comes to accounting, integration with other operational functions is paramount. The exchange of information between accounting and other components of the property management stack eliminates redundant data entry, and greatly aids in searching for and pinning down needed information.
&ldquo;The data from (RealPage) Leasing and Rents feeds into Accounting, which makes life a whole lot easier for the teams,&rdquo; says Mayo. &ldquo;We&rsquo;re able to find whatever data we need in one place, rather than looking for it in multiple siloes.&rdquo;
Mayo says this quick access to information through features such as searchable data grids pays off at every level of the organization &ndash; from those tasked with the most basic of accounting duties to senior executives who might want to drill down for a look at specific financial data. &ldquo;It frees you up to more quickly do really productive work rather than spending yo...]]>
    </summary>
                <category type="html">
            <![CDATA[Outsourcing]]>
        </category>
        <updated>2026-01-08T09:02:24-06:00</updated>
</entry>
<entry>
    <title><![CDATA[5 Ways to Make Your Organization a Great Place to Work]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/5-ways-to-make-your-organization-a-great-place-to-work/"/>
    <id>https://www.realpage.com/blog/5-ways-to-make-your-organization-a-great-place-to-work/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[&ldquo;We are honored to formally announce that RealPage&reg; has been designated as a&nbsp;Great Place to Work-Certified&trade; company by Great Place to Work&reg;!&nbsp;RealPage has been on a journey to create a best-in-class workplace for the long-term success of our organization. Not only is this recognition a differentiator for RealPage as we seek to recruit and retain top talent, but it is also validation that our teammates are our greatest asset. It is an honor to lead an organization with such amazing people.&rdquo;
&nbsp;-&nbsp; Dana Jones, CEO, RealPage
Healthy company culture is intentional. To ensure your employees thrive, it is essential to continually assess your workplace to review where you can improve your culture, retain talent and succeed as a business.
The following five topics represent a few of the key areas all companies can prioritize to cultivate an environment of trust. We hope the following tips are inspirational to all those striving to build a great place to work.
1. RESPECT
Respect is a requisite for a healthy, professional environment and should come as standard practice in the workplace, regardless of personal feelings. Being valued and treated respectfully promotes a work culture where employees are engaged and motivated to perform at their peak.
Respect is the simple act of showing appreciation for someone&rsquo;s traits and qualities while treating them with dignity. Even a small action, such as listening before expressing your viewpoint, creates a space where employees have a voice and feel trusted.
Fostering a healthy work environment with space for employees to innovate and thrive creates an atmosphere of respect that is essential to boost your organization&rsquo;s reputation as a great place to work.
2. FLEXIBILITY
The company and employee definition of flexibility changed quickly as the pandemic pushed organizations to adapt to an uncharted virtual world. Safe to say, we all quickly began to leave behind our previousl...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-01-22T03:14:01-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Removing the Risks of Paper Payments, Money Orders at Affordable Properties]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/removing-the-risks-of-paper-payments-money-orders-at-affordable-properties/"/>
    <id>https://www.realpage.com/blog/removing-the-risks-of-paper-payments-money-orders-at-affordable-properties/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Accepting paper payments is common in the multifamily industry, and particularly in the affordable housing market. Unlike at conventional properties, affordable property residents are less likely to pay rent from a bank account or credit card, instead relying on a form of paper currency such as cash or money orders for covering rent and deposits.
In the case of money orders, a resident will typically exchange cash for money orders at local retailers, check cashing venues or grocery stores. A resident may need to get two or three money orders to equal their rent. They then pay in person at the leasing office or leave the money orders in a drop box. Unfortunately, receiving paper payments can pose issues for property managers. Time spent on manual payment processing, input errors and occasional missing payments can slow down &ndash; or prevent &ndash; posting to resident ledgers and collection of funds. There are also the risks of fraud and theft.
In some cases, a paper payment may simply not get posted because of clerical error. In extreme cases, the payment is stolen, either internally or externally. Either way, if a resident receives a past-due notice for a payment made, trust in property management is damaged.
Money order fraud a concern at rental properties
RealPage VP of Payments Chris Walton says more property managers are having issues with handling money orders. Most complain about a growing number of money order fraud cases, some of them originating from staff.
One property management company threw up its hands and asked how to eliminate paper payments in the office after losing a large sum due to fraud in 2020.
&ldquo;Money order fraud seems to be increasing, and that fraud could be happening among a property&rsquo;s staff,&rdquo; Walton says. &ldquo;It has been really common for clients to say they&rsquo;ve got to get money orders out of their office, and some have stopped accepting them altogether.&rdquo;
When a resident doesn&rsquo;t fill in the p...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:00-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Easing The Burden of Chargebacks in Multifamily]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/easing-the-burden-of-chargebacks-in-multifamily/"/>
    <id>https://www.realpage.com/blog/easing-the-burden-of-chargebacks-in-multifamily/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[When incurring chargebacks on credit cards, multifamily properties need the most proven expertise possible. The fact is, chargebacks come in all shapes and sizes and can be complex to navigate when a rent payment is disputed. Understanding what credit card companies look for when determining if a chargeback is warranted isn&rsquo;t always that easy.
In multifamily, chargebacks are not uncommon and can be a stumbling block in getting paid for rent and other services. Regulations favor consumers who dispute a credit card charge and essentially put the onus on the property to prove the chargeback is not warranted.
Regulation Z of the Truth in Lending Act allows consumers no-questions-asked reversal rights to negate illegal charges. Some leverage the regulation to buy time for paying bills, even though they have no real intentions of walking away from the charge. This can be particularly frustrating for properties at rent payment time.
&nbsp;A resident with an empty checking account may pay rent or property services on time with a credit card only to dispute the transaction a couple of weeks later. For at least two weeks, the account is current, until the credit card company kicks back the charge because the resident claims the charge wasn&rsquo;t theirs. The charge is removed from the property&rsquo;s merchant account, and site staff are then faced with uncomfortable task of confronting the resident and proving the transaction should stand.
Welcome to friendly apartment fraud, which can take on many forms &ndash; some of which can be pretty strange, says RealPage SVP Nancy Morlini.
&ldquo;With zero fraud liability, we&rsquo;ve seen residents who say they lost their card and that somebody paid rent for them with it,&rdquo; she says with a laugh. &ldquo;A property manager basically has to take the consumer&rsquo;s word for it. Friendly fraud is consumers leveraging the system to their advantage.&rdquo;
Others are bolder and simply make charges they don&rsquo;t inte...]]>
    </summary>
                <category type="html">
            <![CDATA[Apartment Marketing]]>
        </category>
        <updated>2025-01-22T03:14:00-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Simple, Seamless Lease Application is a Critical Part of the User Experience]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/simple-seamless-lease-application-is-a-critical-part-of-the-user-experience/"/>
    <id>https://www.realpage.com/blog/simple-seamless-lease-application-is-a-critical-part-of-the-user-experience/</id>
    <author>
        <name> <![CDATA[Gad Meiron]]></name>
    </author>
    <summary type="html">
        <![CDATA[You&rsquo;ve done all the right things to attract a good prospect. From your optimized website, to a virtual tour, to AI-based chat backed by capable agents ready to cement that decision to apply.
They&rsquo;re ready to move ahead. But is your lease application process easy and seamless enough to ensure you don&rsquo;t lose them somewhere along the way? The application itself is a critical part of the path from initial interest to a signed lease, and it&rsquo;s an opportunity to either lose a prospect or &ndash; if you&rsquo;re savvy &ndash; to begin a smooth relationship that will last all the way until they move out.
Two recent webcasts explored the road from initial interest to application. In this article based on the third webcast in the series, we&rsquo;ll cover the application process and how to craft it into a positive part of the all-important &ldquo;user experience&rdquo; everyone&rsquo;s talking about.
Front to back without a hitch
Early in the multifamily leasing webcast RealPage principal Jonathan Breakstone described what a seamless application process should look like.
&ldquo;First, and I think it&rsquo;s obvious by now, you have to enable the entire process to be completed online, 24/7, from front to back and without the necessity of a leasing agent&rsquo;s help unless they feel they need it. The pandemic accelerated the already rapid transition to doing things online, and this change is going to stick.
&ldquo;Secondly, you need to ensure that your applicant is not having to enter the same information twice,&rdquo; he added. &ldquo;The personal information, unit selection, pricing, move date, all those things you&rsquo;ve captured earlier should populate the lease to eliminate redundant data entry and move them right along in the leasing process.&rdquo;
Then, he added, the core parts of the application &ndash; identity verification, screening, deposits and insurance &ndash; must flow along as a smooth, seamless, simple process. He says there a...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-07-09T17:53:05-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Vacant Cost Recovery Closes the Gap on Apartment Utility Costs]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/vacant-cost-recovery-closes-the-gap-on-apartment-utility-costs/"/>
    <id>https://www.realpage.com/blog/vacant-cost-recovery-closes-the-gap-on-apartment-utility-costs/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[As if resident turns aren&rsquo;t already costly enough, hidden apartment utility costs incurred when water, gas and electric bills aren&rsquo;t transferred to a new resident can add to the pain. Billings not shifted from one resident to the next and not detected quickly can amount to thousands of dollars across a property or portfolio.
So it&rsquo;s no wonder so-called &ldquo;vacant cost recovery&rdquo; has become a hot button in the industry.
The average cost of a single turn can climb upwards of $1,800 when considering loss of rent and maintenance expenses, according to the National Apartment Association. And if the resident does not assume responsibility for utility bills immediately upon possession of the apartment, the costs typically land in the property&rsquo;s lap.
It&rsquo;s not uncommon for about 25% of residents to delay transferring utilities for a newly rented apartment into their names. The frenzy of moving out of one place and into another may contribute to a lapse in making the billing switch. Some, however, may intentionally delay moving water, gas and electric bills to take advantage of continuous service agreements properties have with utility companies. Others switch out utilities from their names well before moving out to save on that final monthly bill.
In either scenario, a multifamily property without a vacant cost recovery plan can get stuck footing the bill.
&ldquo;If there are properties that aren&rsquo;t managing their utilities closely, the costs associated with a resident not transferring accounts into their name can get very expensive,&rdquo; says Mark Coffman, RealPage SVP of RealPage Utility Management. &ldquo;It can be several hundred dollars per month.&rdquo;
An eye on the utility transfer process
Typically, residents transfer utilities within one to three days after move-in, says Coffman. Ideally, they should be done by the first day of occupancy.
During this span, the property might only be on the hook for $20 or $30 whe...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:14:00-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Unveiling the New ActiveBuilding Resident Portal]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/unveiling-the-new-activebuilding-resident-portal/"/>
    <id>https://www.realpage.com/blog/unveiling-the-new-activebuilding-resident-portal/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Update (October 2024): ActiveBuilding is now LOFT&mdash;RealPage&rsquo;s all-in-one resident experience app. Learn more about the LOFT and its expanded capabilities here.
RealPage&rsquo;s ActiveBuilding resident portal platform continues to evolve as the heartbeat of an apartment community, supporting the complete resident lifecycle and experience. Expanded functionality is helping boost convenience and a sense of community, ultimately driving higher retention.
Earlier this year, RealPage launched the first stage of a major ActiveBuilding redesign that puts a more modern, mobile-first experience at the fingertips of residents and staff. The redesign was unveiled at RealWorld 2021,&rdquo; The Yield Awakens,&rdquo; in July in Nashville.
&ldquo;We want the resident, from the moment they sign a lease, to feel like ActiveBuilding is the digital extension of their home,&rdquo; says Mike Ivey, Vice President, Living Suite Product Management. &ldquo;We were very excited to talk about the new ActiveBuilding at RealWorld.&rdquo;
The redesign, developed as part of a new user research initiative, gives residents easier access to more information and community services while providing property managers additional opportunities to improve efficiency, grow ancillary revenue and boost loyalty.
Integration with rewards platform incentivizes desired behaviors
At RealWorld, attendees discovered how RealPage&rsquo;s newly integrated loyalty rewards platform &minus; Community Rewards &ndash; offers residents points for completing actions like answering polls, accepting community event invitations, sharing community photos, providing feedback and more. Each of these interactions builds loyalty and creates authentic connections within a community that tends to result in higher rates of referrals and renewals as well as higher online reputation scores.
Attendees learned that the integration now enables residents of communities using both ActiveBuilding and Community Rewards to manag...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-07-30T10:13:31-05:00</updated>
</entry>
<entry>
    <title><![CDATA[A Multifamily Security Deposit Alternative that’s a Win-Win]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/what-property-managers-need-to-know-about-deposit-insurance/"/>
    <id>https://www.realpage.com/blog/what-property-managers-need-to-know-about-deposit-insurance/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The pandemic has heightened focus on multifamily leasing, and perhaps no issue has received more attention than the push for security deposit alternatives. Traditional deposits have become a sticking point with renters over the years, to the extent that even the government has gotten involved.
Operators must protect their assets against residents who aren&rsquo;t good stewards of their apartments. But standard deposits are typically either too burdensome for renters at lease signing, or too low to properly protect the operator.
Lately, the struggle to pay rent brought on by COVID-19 has amplified an already delicate situation (U.S. apartment rents are climbing rapidly in 2021).
But even before the economy turned upside down last year, lawmakers were pushing legislative initiatives to limit deposits that take money out of renters&rsquo; pockets and the economy. Bloomberg recently estimated that $45 billion is locked up in residential security deposits.
As rents continue to rise, security deposit alternatives are coming more into play. Deposit installment plans, lease insurance and surety bonds have become go-to solutions to protect assets while reducing the cost for residents.
Legislators mandating security deposit options
States and local municipalities have gone to varying lengths to ease the security deposit burden on residents, even mandating that landlords allow renters to use their deposit money to help pay for rent. About a dozen states have passed laws limiting security deposits to no more than one month&rsquo;s rent.
Last year, Cincinnati became the first U.S. city to require properties with 25 or more apartments to offer residents an alternative to a cash payment for a security deposit. The decision set the stage for another key piece of legislation to move the industry toward security deposit alternatives.
Pennsylvania House Bill 2427, introduced last summer, would require landlords charging security deposits to offer prospects some type of alterna...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-14T15:59:04-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Connecting Property Managers to Vendors – Made Simple]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/connecting-property-managers-vendors-made-simple/"/>
    <id>https://www.realpage.com/blog/connecting-property-managers-vendors-made-simple/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[It takes a sound network of vendors to deliver amazing living experiences to an apartment community while also keeping your property operating smoothly.
It is important to manage inventory, spend and retain a well-credentialed vendor list. Of equal importance is continuously finding new, well-qualified and reputable vendors to add to your network.
Now, imagine how complicated it must be for vendors to find the most relevant property managers to provide services for without a centralized, open network to search and communicate through.
Without the right tools, vendors reaching out to prospective apartment clients can be cumbersome and lead to dead-ends. Cold-calling or leaving phone and email messages, which go unanswered if property managers are too busy, slows bids down considerably.
When the opportunity finally arrives, the inability to make a viable presentation to highlight a vendor&rsquo;s services may not fully articulate the company&rsquo;s capabilities and services. Furthermore, a website or platform featuring only the nuts and bolts may still not be enough to solidify a new vendor relationship.
When finally making a match, the process can stretch even further through tedious acquisition of the needed insurance and verifications required by property managers. Adding to that is the additional time for manual invoicing once the work is complete.
Clearly, the vendor acquisition process is a complicated one and requires an expert to help both parties navigate.
Making the right connection for vendors and property managers
In today&rsquo;s swiftly moving marketplace, vendors and property managers need to make the right connections and do so as quickly and seamlessly as possible.
The good news is that it just got simpler for vendors to connect to property managers. A way that offers the resources to establish a mutually beneficial business relationship without the hassle. Property managers can find the right companies with the right compliance from a solut...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:53-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Budget Breakdowns: Understanding and Reporting on Multifamily Budget Variances]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/budget-breakdowns-understanding-and-reporting-on-multifamily-budget-variances/"/>
    <id>https://www.realpage.com/blog/budget-breakdowns-understanding-and-reporting-on-multifamily-budget-variances/</id>
    <author>
        <name> <![CDATA[Guy Lyman]]></name>
    </author>
    <summary type="html">
        <![CDATA[Accountants know that no matter how much sweat they put into financial planning, budget variances are certain. Depending on the size, the variance may or may not get a second look.
But inside the numbers is critical information that may affect the long-term health of the property.
The most proactive multifamily property management companies understand the importance of variance analysis. That&rsquo;s why they regularly report budget variances related to income, expenses, cash flow and other key accounting metrics for monthly or quarterly review.
What is variance analysis in accounting? It&rsquo;s first looking at accounts and determining the difference between an actual amount and the revenue or expense budgeted. From there, it&rsquo;s resolving the reason for the difference.
Through analyzing and reporting variances, budgeters get a clearer picture of how their assets are performing. A common perception is that a property that enjoys high occupancy or improved rents is succeeding. Yet revenue variances in income and expenses may argue otherwise.
Take a community that is at 98% occupancy on two-bedroom apartments and is fulfilling its plan to capture young households rather than downsizing couples. While occupancy is up 2% year-over-year, an analysis of two-bedroom floorplans shows that revenue is actually down 5%. Upon further investigation, the property discovers that it is getting a slightly lower price per square foot for these units because of rent concessions used to fill them.
Compounding the problem is that a review of utility data for the units shows total operating expenses have risen from the previous year. Factoring in revenue and expenses over a 12-month lease, the property will make significantly less profit on two-bedrooms for the year.
In this case, the revenue variance analysis provides some potentially eye-opening financial data for the property. The management company can use the variance information to determine next steps to increase occu...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-21T17:44:33-05:00</updated>
</entry>
<entry>
    <title><![CDATA[A Job Costing Solution to Improve Multifamily Construction]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/job-costing-solution-improve-multifamily-project-management/"/>
    <id>https://www.realpage.com/blog/job-costing-solution-improve-multifamily-project-management/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Construction projects are increasingly costing more–but it’s not just a shortage of labor that’s driving costs up during one of the nation’s biggest construction booms. Creative apartment designs, rising material prices, regulatory issues, and interior vanity details are tacking on a superfluous price tag for market investors. Multifamily construction–whether it is unit renovations or ground-up development–isn’t always as easy as 1, 2, and 3.
@include('site.elements.media.image', ['fileId' => 36942, 'attributes' => ['border' => '0', 'width' => '624', 'height' => '468']])
The National Association of Home Builders (NAHB) revealed that the biggest challenge facing builders this year is the cost of materials with nearly 89% of survey respondents expecting building material prices to be their top concern. The second biggest problem builders reported is the availability of materials along with the time it takes to obtain them.
Why projects suffer
When it comes to multifamily construction issues, there’s more to it than building costs and labor pains. A recent study showed that the leading causes of poor productivity and cost outcomes had little to do with externals, and everything to do with internal management and monitoring. A combination of poor organization, inadequate communication, flawed performance management, contractual misunderstandings, insufficient risk management, and limited talent management resulted in a long and arduous construction process.
After analyzing more than $1 trillion worth of capital projects over five years, the research uncovered that “improving ‘basic’ project-management skills offers the most potential to improving site performance.”
Although the answer to productivity may be improved project-management skills, the typical property manager isn’t using the kind of software that encourages the speed and scale required to manage a large-scale project. Additionally, there are inconsistencies in reporting which means managers and owners...]]>
    </summary>
                <category type="html">
            <![CDATA[Outsourcing]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[RealPage Gives Back with Distributions from Record Campaign]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpage-gives-back-with-distributions-from-record-campaign/"/>
    <id>https://www.realpage.com/blog/realpage-gives-back-with-distributions-from-record-campaign/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[RealPage gives back through its philanthropic arm, RealPageGIVES, and is currently sharing a record amount of donations in 2020 with those who need them the most.
Employee donations and a company match totaling $1.2 million from RealPage&rsquo;s first-ever virtual giving campaign are being distributed to those with food and housing insecurities, seniors and students in need. The donations are benefiting nonprofit charities globally in 2021.
The contributions are particularly gratifying because employees dug deep to provide much needed support during extremely challenging times. With employees supplying much of the support, RealPage exceeded its goal of $750,000 by 63%. The $922,670 that employees raised was matched by $300,000 from the company.
In addition to monetary contributions, employees donated their time by attending 30 volunteer events both socially distanced and virtual. Collectively, RealPage employees served 1,117 volunteer hours during the campaign.
Enabling the power of giving back
Supporting communities through donations is a long-standing tradition at RealPage, and a core part of the company&rsquo;s culture beyond developing innovative real estate technology. Over the past 20 years, RealPage employees have donated millions of dollars and volunteered thousands of hours to the United Way.
RealPageGIVES launched with a focus on two key areas: giving back to education and community, and economic development. GIVES stands for giving, inspiration, volunteering, empowering and serving the needs of select nonprofits working in education, housing and food insecurity.
RealPageGIVES leverages technology and innovation to simplify how employees look for volunteer opportunities and donate to causes they care about. The platform enables employees around the globe to give back to the communities where they live and work through the vetted 501&copy;(3) organizations of their choice.
RealPageGIVES is an ongoing philanthropic endeavor, but has particular impact...]]>
    </summary>
                <category type="html">
            <![CDATA[Corporate Citizenship]]>
        </category>
        <updated>2025-06-11T15:26:43-05:00</updated>
</entry>
<entry>
    <title><![CDATA[The 8 Key Operation Segments to Master Property Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/8-key-segments-operation-master-property-management/"/>
    <id>https://www.realpage.com/blog/8-key-segments-operation-master-property-management/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[In today&rsquo;s growing rental market, operating a&nbsp;healthy business is essential to staying competitive while reducing expenses. A holistic property management approach can enhance all aspects of your business operations and increase your property&rsquo;s competitive advantage. An interactive software platform can assess the needs and performance of operations to help you master managing your property with ease.
Here are the 8 key operation segments to master property management:
1. Accounting&nbsp;
If your current accounting system depends on spreadsheets, you may be limiting your property&rsquo;s growth potential. An optimum accounting system allows scalability and simplified processes that streamline back-office tasks, perform check runs across multiple banks, import bank files and identify budget variances. The system allows for more functionality to increase productivity, leaving room for your property to grow.
2. Budgeting&nbsp;
Having a budgeting tool that fits your property&rsquo;s unique needs is imperative to its health and success. Budgeting software should adapt to your specific market type and account for expenses unique to that particular market. The budgeting tool should be easy to configure, distribute budgets to the appropriate personnel and be able to track projects through to completion. It should offer flexible reporting with detailed real-time or summary-level information for period or long-term forecasts. In addition, it&rsquo;s ability to streamline the data import process from multiple sources (for multiple properties) is a way to ensure a property&rsquo;s enduring health.
3. Purchasing
With the right spend management tools, you can improve efficiency, reduce expenses and create healthier purchasing habits. These tools ensure that purchases are being made through a system of approved vendors. You can also set up a system of discounts and standardized products to increase control and reduce spending. Property managers are able to...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-03-19T11:51:33-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Three Misconceptions Regarding ADA and Fair Housing Accessibility Laws]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/3-misconceptions-regarding-ada-and-fair-housing-accessibility-laws/"/>
    <id>https://www.realpage.com/blog/3-misconceptions-regarding-ada-and-fair-housing-accessibility-laws/</id>
    <author>
        <name> <![CDATA[Gregory Proctor]]></name>
    </author>
    <summary type="html">
        <![CDATA[It is quite common for auditors, inspectors and regulatory agencies to misapply the various accessibility laws on the books. Multifamily owners will sometimes find themselves out of compliance because of a misinterpretation of the regulations and may spend thousands of dollars correcting a problem that really doesn&rsquo;t exist.
Multifamily professionals, from site managers to operators and owners, must understand which regulations apply to their property to avoid a fair housing lawsuit, fine or penalty. Understanding when the property was built and whether a regulatory or federal subsidy applies is the first step.
In this article, we look at three common misconceptions of the Americans with Disabilities Act, the Rehabilitation Act of 1973 and the Fair Housing Act regarding accessibility at multifamily properties:
1. Properties must have ADA units
Let&rsquo;s start out by blowing away the most common misunderstanding about accessibility at multifamily properties: mandatory ADA units. The truth is, there are no&nbsp;apartment properties that have Americans With Disabilities Act (ADA) units. Zero. Zip. Zilch. When people want to talk about their ADA units, that&rsquo;s your signal that they do not have an understanding of accessibility laws.
ADA applies to public accommodations. Examples of public accommodations are hotel rooms, restaurants, convention centers, convenience stores and government-owned housing like university dorm rooms. Thus, while the ADA &ndash; signed into law in 1990 &ndash; applies to multifamily properties, it does not apply to the dwelling units. All areas of public accommodation must be fully-accessible. Public areas at a multifamily property include the rental office. A community room might fall under ADA if it is available to more than the residents and their guests (i.e., used for town meetings or leased out).
[Additional Reading: Service Animals &amp; The ADA: The Definitive Guide For Property Managers]
The ADA also applies to the p...]]>
    </summary>
                <category type="html">
            <![CDATA[Outsourcing]]>
        </category>
        <updated>2025-01-22T03:13:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Study: Greystar Reaps Big Payback by Upgrading Utility Submeters]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/greystar-reaps-big-payday-upgrading-utility-submeters/"/>
    <id>https://www.realpage.com/blog/greystar-reaps-big-payday-upgrading-utility-submeters/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[A faulty utility submeter can be a silent drain on an apartment community. Older meters are not as techno-savvy as their newer counterparts and are more prone to communicate inaccurate data. Properties depending on meters that are ten years old may not be recovering their utility costs to a proper degree.
&ldquo;If we are not able to see the meter moving, we are not able to bill 100% accurately,&rdquo; says RealPage Utility Submetering Service Account Engineer Sam Millsap. &ldquo;At that point, the utility bill has to be estimated. And if the estimate is lower than the actual cost, the property absorbs the difference.&rdquo;
Submetering water, electric, gas and other utilities has helped apartment communities gain accuracy and fairness in what they pay to the utility company versus what residents pay. But outdated or failing meters can often favor the resident and leave the property management company or owner paying more than their fair share.
Periodic maintenance is critical to maintaining utility submeter health, says Millsap. But at some point, the equipment will reach the end of its useful life and cost the property thousands of dollars in utility charges based on inaccurate data.
At that point, a complete replacement and upgrade makes sense.
Greystar realizes immediate savings
For Greystar Properties, installing new, efficient meters at two of its older multifamily properties about a year ago resulted in significantly improved recovery of water costs, according to a company case study.
The first project was so successful that Greystar opted to retrofit another.
Older meters that needed frequent repair were swapped for new ones featuring some of the latest mesh-network technology at a 402-unit property, netting a $37,000 increase in recovery while improving equipment health 76%. The upgrade and associated savings boosted asset value by $617,000.
&ldquo;Within a couple of months, the property experienced better numbers across the board,&rdquo; Millsap s...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-10-07T10:46:37-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Comprehensive Renters Insurance is a Must, Not an Option]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/comprehensive-renters-insurance-is-a-must-not-an-option/"/>
    <id>https://www.realpage.com/blog/comprehensive-renters-insurance-is-a-must-not-an-option/</id>
    <author>
        <name> <![CDATA[Gad Meiron]]></name>
    </author>
    <summary type="html">
        <![CDATA[Renters insurance is an evergreen subject. The reason is simple. Reducing risk is essential to any property management company because so much can go wrong at any time in the course of operations.
Renters insurance is designed to protect you and your residents from typically low probability events like fires and water damage. However, when the unexpected happens, you absolutely need comprehensive coverage, or you might face considerable financial losses as well as the consequences of resident distress. Remember, the unexpected can happen out of nowhere and in a blink of an eye. And resident distress potentially could lead to a loss of community reputation or something even worse, like a lawsuit.
Bottom line, you need to protect your bottom line. And, of course, the safety of your residents.
Coverage, Coverage, Coverage
According to Adam Falkauff, Senior Vice President of Insurance Services at RealPage&reg;, if you&rsquo;re looking to purchase a renters insurance program, you must have a crystal clear view of the coverage provided.
Insurance plans from different providers often have varying coverage, many limiting the coverage provided to the community and residents. eRenterPlan&reg;, RealPage&rsquo;s renters insurance offering, was purpose built for the rental industry to provide robust coverage for communities and residents. eRenterPlan policies include coverage* for:

Residents&rsquo; personal property against weight of ice, snow or sleet but not for loss or damage to plants and trees
Residents' personal property against loss or damage caused by failures in plumbing, HVAC, automatic fire protective sprinkler systems or household appliances
Residents&rsquo; additional living expenses if and when damages result from a covered peril, including fire and smoke, lightning, hail, water damage from plumbing failures or rain, damage from snow and ice, theft, vandalism and more

There are significant benefits for both residents and owners.

Residents

Excelle...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:59-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Stay-At-Homers Fueling an Apartment Waste Management Problem – and a Solution]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/growing-apartment-waste-management-problem-and-solution/"/>
    <id>https://www.realpage.com/blog/growing-apartment-waste-management-problem-and-solution/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Apartment waste management isn't something generally on the front burner at multifamily companies. But as waste management firms are picking up less trash at the nation&rsquo;s businesses during the pandemic, what&rsquo;s not in bins at workplaces is showing up in residential locations, creating multifamily waste management headaches.
Working from home may continue for a while, even after the pandemic, which means waste and recyclable materials are likely to keep piling up faster at apartment buildings.
Accelerating a trend that was already evident
Before COVID-19, remote workforces were already seeing spikes in&nbsp;productivity. And when managers required employees to work from home they found that efficiency didn&rsquo;t slide. Many&nbsp;say productivity has remained at pre-pandemic levels, or even gone up. It's expected that some of the COVID-19 shift to working at home will remain after the pandemic ends.&nbsp;That means stay-at-home workers will be dumping more garbage and recyclables at their places of residence.
The U.S. has indeed been generating&nbsp;more household garbage, recyclables and bulky waste in residential areas. In some areas, trash volumes have risen 15-30% as residents pass idle hours with home projects or clean up around their homes. Even as economies have opened, apartment residents are feeding the dumpsters more regularly.
And additional trash &minus; fueled from more online purchases, take-out dining refuse and personal protective equipment waste &minus; are creating mounds of garbage and recyclables, straining landfills and the recycling chain.
Waste management companies are dealing with a&nbsp;tidal wave of plastic waste, a byproduct of masks, gloves and hand sanitizer bottles. Single-use items like plastic forks, knives, spoons, plates and Styrofoam containers are adding to the mix.
Statista, an online research firm, notes that the amount of plastics found in products in U.S. municipal solid waste streams is on the upswing.
More...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-06-11T15:29:08-05:00</updated>
</entry>
<entry>
    <title><![CDATA[From “Ability to Pay” to “Willingness to Pay”: AI-Based Tenant Screening is Boosting NOI]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/ai-tenant-screening-is-boosting-noi/"/>
    <id>https://www.realpage.com/blog/ai-tenant-screening-is-boosting-noi/</id>
    <author>
        <name> <![CDATA[Guy Lyman]]></name>
    </author>
    <summary type="html">
        <![CDATA[Tenant screening has traditionally been about digging up every available record about a prospective renter, then determining whether any risks of non-payment or bad behavior outweigh the benefit of filling an empty unit.
But driven by RealPage’s new AI Screening, the discipline is beginning to take on a new look.
That’s because a renter’s income and credit history don’t always correspond with the likelihood they’ll pay their rent. You’ll find the best predictor in their past behavior, not their credit history. Some people prioritize their rent payment ahead of their other expenses, and others don’t. A person strapped for a car payment or even food money might feel that having a place to live comes first.
This is a renter you want. But with the old way of screening, you’d likely turn them away and lose a reliable rent payer. Something you can’t afford to do, particularly in uncertain times.
The trick is: how on earth can you gauge a prospect’s willingness to pay?
It’s all in the records
The weighing of “willingness to pay” only became possible after RealPage had amassed enough rent transaction records to compile a rental history database on millions of renters and thousands of sites. Has the prospect paid their rent reliably in the past?
RealPage was able to build a database of over 36 million lease outcomes into a screening system underpinned with artificial intelligence, in order to provide a better predictor of whether a prospective tenant would actually come up with rent money every month. RealPage AI Screening allows properties to more accurately adjust thresholds balancing risk with occupancy goals.
Better tenant screening, $39 per unit savings
RealPage recently announced the results of the first full year of AI Screening out in the field, and they are remarkable.
AI Screening was proven to deliver an average savings of $39 per unit per year, pushing NOI higher by dramatically reducing non-payment and lease default risks. The documented savings exceed...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Small Portfolios Can Save Big through Multifamily Group Purchasing]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/small-multifamily-portfolios-can-save-with-group-purchasing/"/>
    <id>https://www.realpage.com/blog/small-multifamily-portfolios-can-save-with-group-purchasing/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[A spend management strategy that includes group purchasing is good business, even for small multifamily housing portfolios. Group purchasing unites the buying power of many smaller PMCs to win negotiated savings from a catalogue of top multifamily vendors.
The value is the same for properties of just a hundred or so apartment units as it is for a portfolio of high-density communities.
Apartment operators face stiffer challenges today managing expenses and must harness every advantage available. Group purchasing offers competitive advantages while assuring properties that they are spending wisely.
A good group purchasing organization (GPO) fully vets participating companies and negotiates pricing on hundreds of products necessary to keep today&rsquo;s apartments running at lower costs. Vendors have proven reputations and are typically among the most reputable in the industry.
It&rsquo;s a classic example of strength in numbers, says RealPage Director of Vendor Management Jennifer Lester. And it&rsquo;s an important asset for smaller rental properties that may not have a dedicated purchasing staff or procurement manager.
&ldquo;Working with a GPO enables a property of any size to efficiently purchase and capture savings every day of the year,&rdquo; she says. &ldquo;Operators can get control of spending and peace of mind, even if their purchasing resources are limited.&rdquo;
Properties also enjoy the benefit of knowing that more of their purchases are from known, reliable and vetted vendors, reducing the rogue spending that can lead to a variety of problems.
Tapping into a strategic vendor network
Vendor relationships are more important than ever. The pandemic has altered the way many companies purchase products, and risks have grown as some vendors struggle to stay afloat.
According to a recent report by the National Leased Housing Association, low- and moderate-income housing providers experienced double-digit declines in revenue and nearly a 15% increase...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:59-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Multifamily Reputation Management: Your ORA™ Scores and Why You Need to Understand Them]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/multifamily-reputation-management-your-ora-scores-and-why-you-need-to-understand-them/"/>
    <id>https://www.realpage.com/blog/multifamily-reputation-management-your-ora-scores-and-why-you-need-to-understand-them/</id>
    <author>
        <name> <![CDATA[Guy Lyman]]></name>
    </author>
    <summary type="html">
        <![CDATA[Multifamily reputation management isn’t the hottest item on the average PMC’s to-do list. But maybe it should be.
Here’s why: before you buy anything of value these days, chances are you first search online to see what others are saying about it. And it’s no different when it comes to apartments.
At RealPage’s recent RealWorld virtual conference, presenters showed a striking example of the way online reputation can steer a prospect towards one property vs. another. 
Ratings and Likeliness to Visit
Strictly based on reviews, which community are you more likely to visit?
@include('site.elements.media.image', ['fileId' => 2067, 'attributes' => ['border' => '0']])
Note how the reviews simply leap out at you; you just can’t ignore them. And prospects certainly don’t. The communities with strong reviews rate over three times higher in “likelihood to visit” as those with weaker ones.
Your ORA Score 
The ORA™ (Online Reputation Assessment) was created by J Turner Research.
It’s a score of your property’s online reputation on a scale of 1 – 100, based on millions of reviews of over 122,000 properties. This score compares your online reputation to that of peer properties. And that’s why it’s essential to know: you’re marketing your properties in competition with others, and in our review-driven age, the one with the best reputation is far more likely to get the signed lease.
Your ORA™ score is the optimal way to monitor how you’re doing in generating good reviews for your properties – something you should be actively pursuing rather than merely hoping for. Solutions such as Modern Message today give you an easy platform for motivating residents to leave positive reviews about your properties. The more you succeed in driving good reviews, the higher your ORA™ score rises, marking your steady ascent in reputation vs. peer properties. If your score isn’t rising, then either you’re not doing a good enough job stimulating those good reviews or the properties themselves h...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Initial Certifications are Critical in Securing Low Income Housing Tax Credits]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/initial-certifications-are-critical-in-securing-low-income-housing-tax-credits/"/>
    <id>https://www.realpage.com/blog/initial-certifications-are-critical-in-securing-low-income-housing-tax-credits/</id>
    <author>
        <name> <![CDATA[Gad Meiron]]></name>
    </author>
    <summary type="html">
        <![CDATA[Initial certifications for new construction, acquisition rehabs and conventional properties adding a layer of credits are vitally important when you&rsquo;re looking to cash in on low income housing tax credits. They&rsquo;re also very complex. You need an understanding of nuanced government regulations and compliance processes or you can lose the credits &ndash; a big price to pay for lack of oversight.
Big financial benefits in the balance
&ldquo;It&rsquo;s all about the money,&rdquo; says Celeste Slater, RealPage&nbsp;Vice President of Compliance Services (formerly Windsor Compliance). &ldquo;We are talking about millions of dollars in tax credits. That scares a lot of people. It prevents some affordable housing operators from even getting into this arena. Of course, that exposure can be mitigated. It&rsquo;s about making sure all the certifications are done correctly because the first year files are the most critical.&rdquo;
Slater oversees a team of over 100 compliance and reporting partners at RealPage Compliance Services, which provides compliance monitoring services for all types of affordable properties, including Low Income Housing Tax Credit properties (Section 42), tax exempt bond, Section 8, HOME, HUD and Rural Development properties.
Why first-year certifications are so critical 
There are a couple of main reasons you can&rsquo;t afford to overlook those first-year certifications.
Most importantly, the owner and investor group need to ensure that each building and project meets the minimum set aside on or before the IRS deadline. Not doing so eliminates their ability to claim the credits, for which the investor has already spent millions of dollars. The investors are going to want that money back.
But it&rsquo;s also critical to understand that the IRS wants the owner to maintain the initial files for six years after the compliance period. That&rsquo;s a long time. It's important that they are correct, that the finals are taken care of and that...]]>
    </summary>
                <category type="html">
            <![CDATA[Outsourcing]]>
        </category>
        <updated>2025-01-22T03:13:59-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Automated Multifamily Vendor Payment Processing  is Saving Time, Money and Headaches]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/automated-multifamily-vendor-payment-processing-is-saving-time-money-and-headaches/"/>
    <id>https://www.realpage.com/blog/automated-multifamily-vendor-payment-processing-is-saving-time-money-and-headaches/</id>
    <author>
        <name> <![CDATA[Gad Meiron]]></name>
    </author>
    <summary type="html">
        <![CDATA[Automated multifamily vendor payment processing is rapidly turning into a significant source of cost and labor savings for PMCs. Sweeping trends and advances in software&mdash;including accounting&mdash;are pointing the way to a faster, easier, more cost-effective and less risky future for PMCs. In a recent webcast entitled Easy Does It: RealPage&reg; Vendor Payments, Dan Newbern, Vice President of the RealPage Financial Suite and Brandon Patrick, RealPage Senior Sales Engineer discussed the benefits of the company&rsquo;s fully-automated electronic vendor payment system.
The webcast title says it all&mdash;it&rsquo;s about &ldquo;easy.&rdquo; According to Brandon Patrick, &ldquo;The key thing that we want to do here is make it easier for your teams to remit payment. RealPage Vendor Payments is a fantastic solution to simplifying your business process and significantly lowering your costs in processing payables.&rdquo;
RealPage&nbsp;Vendor Payments enables owners and operators to manage the complete payment lifecycle easily&mdash;and reduce the cycle time by 66%, from one month to 10 days. The solution, powered by AvidXchange&trade;, integrates seamlessly with the RealPage Accounting and Financial Suite to automate workflow and improve productivity.
Chucking those checks
The first big benefit: eliminating the cost of payments via paper check.
Over the last 10 years, check usage has been trending downward for both B2B and consumer payments. One reason is the cost of issuing, printing and mailing checks, which averages $3 to $7 per check. Second, fraudulent checks are the easiest and leading way for fraud to be committed against your AP. Paying directly via electronic payment helps prevent this from happening, protecting both you and your vendors. And finally, there's the substantial time it takes to process checks, including time spent in accounting and issuing, moving through the mail and in the hands of vendors prior to cashing.
Says Dan Newbern, &ldquo;Payin...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:59-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Maximizing Revenues by Getting the Most out of HUD’s Special Claims Provision]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/maximizing-revenues-by-getting-the-most-out-of-huds-special-claims-provision/"/>
    <id>https://www.realpage.com/blog/maximizing-revenues-by-getting-the-most-out-of-huds-special-claims-provision/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Squeezing more revenue out of rent is cumbersome for Affordable properties. HOME Rent Limits calculated and provided by the Department of Housing and Urban Development (HUD) limit the amount of rent that can be charged, leaving operators to find other ways to generate income from their properties.
While HUD&rsquo;s Special Claims provision isn&rsquo;t truly a revenue generator, it is a way for operators to realize extra cash flow when followed accordingly. However, seeking reimbursements for lost rent days or make-ready or damage repairs requires a lot of attention. Managers can spend many hours processing claims, enough that it detracts from other day-to-day functions. And Affordable executives don&rsquo;t always get a clear picture of how a portfolio is managing the claims unless they look at each property separately.
It&rsquo;s not at all uncommon for Affordable owners and executives to dismiss what are critical opportunities to recoup lost revenue or expenses. Ignoring special claims &ndash; or failing to work them to their fullest &ndash; is potentially a wasted opportunity.
The need for recouping lost revenue, expenses in Affordable
As part of its commitment to provide affordable housing, HUD recognizes that operators and owners face financial risk because of lost rent revenue and damage and that owners should be reimbursed for their financial loss through the special claims process.
Some of the most common claims owners can make are for losses attributed to a vacant property, damages beyond normal wear and tear, and losses resulting from unpaid rent. Owners can also be reimbursed for loss of rental income on unleased units during the initial lease-up of a property, and rental income shortfalls that hamper an owner&rsquo;s ability to meet financial obligations on their FHA-insured or HUD-held mortgage loan.
Since the onset of the COVID-19 pandemic, HUD has amended some special claims provisions affected by stay-at-home orders and social distancing. Vacan...]]>
    </summary>
                <category type="html">
            <![CDATA[]]>
        </category>
        <updated>2025-01-22T03:13:58-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Keeping Up with Regulations on Evictions and Collections]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/returning-to-normal-evictions-collections/"/>
    <id>https://www.realpage.com/blog/returning-to-normal-evictions-collections/</id>
    <author>
        <name> <![CDATA[Guy Lyman]]></name>
    </author>
    <summary type="html">
        <![CDATA[The pandemic continues to affect some multifamily renters&rsquo; ability (or willingness) to pay rent. But what can you do when regulations limit your options for collections and evictions?
In a recent&nbsp;webcast, Jay Parsons of RealPage interviewed three multifamily executives to learn how their companies are handling non-payment of rent in these tricky times.
Playing by the rules
In some cases, it&rsquo;s hard to even know exactly what the latest regulations are covering collections and evictions. The regulations can differ not only per state but even in different counties in a state. Some moratoria are set to expire over the summer; in others, they extend over a longer period.
Maria Banks, President, and CEO of&nbsp;AMLI&nbsp;Property Management had this to say about the confusing situation:
&ldquo;It is very challenging. I would say it&rsquo;s almost a full-time job for a number of people. We are in nine different markets. Sometimes the county has different jurisdictional requirements, and sometimes a municipality&rsquo;s regulations may differ from the county ones. The rules might affect whether you can charge month-to-month fees, when you can send an account to collections and when you can evict. Keeping up with it all is very time consuming and challenging.&rdquo;
Tammy Freiling of&nbsp;Kairoi Residential&nbsp;says her company has been depending on their legal eagles. &ldquo;We&rsquo;re blessed to have an outstanding leader overseeing our legal and risk management group,&rdquo; she says. &ldquo;What I&rsquo;d say to those who don&rsquo;t have an internal resource is that there are a lot of very capable law firms out there with people dedicated to monitoring all of this.&rdquo;
&ldquo;Not all of the government websites are user-friendly,&rdquo; she adds. &ldquo;They don&rsquo;t always update them promptly, and the information you need can be hard to locate. So it really does take someone devoting a lot of their time to keeping up with the regulations....]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-06-17T08:21:01-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How Business Intelligence Can Clear Up a Cloudy Forecast]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-business-intelligence-can-clear-up-a-cloudy-forecast/"/>
    <id>https://www.realpage.com/blog/how-business-intelligence-can-clear-up-a-cloudy-forecast/</id>
    <author>
        <name> <![CDATA[Gad Meiron]]></name>
    </author>
    <summary type="html">
        <![CDATA[The business forecast for the multifamily industry is cloudy. The winds are changing at a supersonic pace. We all know why: COVID-19 has basically obliterated all expectations for 2020.
Today, if you don&rsquo;t know how you stack up against the competition in these changing times, how do you know where to set your goals, forecasts and budgets? How can you ensure that you won&rsquo;t be the last to react to changing metrics that drive NOI? What tools can you use to determine if re-forecast numbers are in line with submarket trends and performance?
Reforecasting is absolutely critical in today&rsquo;s environment&mdash;and adjusting performance expectations to catch up with trends requires innovative tools that give you daily updates to transactional performance from competitive assets. Today, those tools are available with RealPage&Ograve; Business Intelligence and Performance Analytics Benchmarking. An extra bonus: you can manage your portfolio without being in the office.
According to Tracy Saffos, Industry Principal at RealPage, &ldquo;RealPage currently collects data on over 16 million units, and that's a very large chunk of the total inventory in the country when you consider that there are about 22 million investment-grade apartments in the US today. After almost 20 years of collecting data, there are literally billions and billions of transactional data points to power our BI and Benchmarking capabilities.&rdquo;
In a recent RealPage webcast entitled Smart Solutions: Outpace the Competition with Benchmarking &amp; Business Intelligence, Ms. Saffos and Kristen Brooks, Director, Business Intelligence and Benchmarking Consulting &amp; Training asked a peer group of customers representing multiple levels of the multifamily industry to share their unique perspective on what is happening in the marketplace, and the ways they use RealPage&rsquo;s BI and Benchmarking tools to maximize their day-to-day and long-term decisions.
Webcast participants included Rick B...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-04-21T16:48:08-05:00</updated>
</entry>
<entry>
    <title><![CDATA[COVID-19: Impact on Payments (Webcast Summary)]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/covid-19-impact-on-payments-webcast-summary/"/>
    <id>https://www.realpage.com/blog/covid-19-impact-on-payments-webcast-summary/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[To support the multifamily community through the COVID-19 crisis, we&rsquo;ve launched a series of discussions centered around its impact on the rental housing industry with the latest data, expert insights and actionable measures stakeholders can take to minimize fallout. Register for upcoming webcasts and watch previous episodes on-demand at the COVID-19: Resource Center.
This is a condensed summary from the webcast, COVID-19: Impact on Payments, broadcast on April 28, co-hosted by RealPage VP and Deputy Chief Economist Jay Parsons with special guests: Marcie Williams, President, RKW Residential; Heather Shrader, Vice President, Grady Management; Rafal Krawczyk, Director IT, Sequoia; Erica Reinke, Vice President Property Management, Steadfast Companies; Jason Grovert, CIO, Steadfast Companies; Keri Fields, Assistant Communication Manager, Steadfast Companies; Gina Carter, Vice President Operations Blue Ridge Companies; and Matt Davis, SVP and GM Financial Services Division at RealPage.
&nbsp;
LATEST ECONOMIC UPDATES &amp; MARKET TRENDSData assessing three weeks of April rents revealed a higher figure than the industry anticipated with rent paid by 89% of residents&mdash;a decline of 4 percentage points from the same period last year. The top 5 performing markets were Salt Lake City, Sacramento, Riverside/San Bernardino, Virginia Beach/Norfolk and San Diego, while the weakest metros were New York, New Orleans, Las Vegas and Detroit&mdash;areas that have endured some of the hardest hits from infections, fatalities and job loss resulting from the pandemic.
In general, collections were most challenging with Class C properties, but an additional weak spot has been high-rise buildings in downtown submarkets with exposure to corporate leases held by short-term rental companies who have exhausted cash flow.
THE 4 MOST COMMON PAYMENT PLANSThe repercussions of the pandemic have accelerated the utilization of online payments, with the surge beginning the latter half of...]]>
    </summary>
                <category type="html">
            <![CDATA[Industry & Technology News]]>
        </category>
        <updated>2025-04-21T16:29:08-05:00</updated>
</entry>
<entry>
    <title><![CDATA[New Ways Business Intelligence is Better Positioning Affordable Operators]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/new-ways-business-intelligence-is-better-positioning-affordable-operators/"/>
    <id>https://www.realpage.com/blog/new-ways-business-intelligence-is-better-positioning-affordable-operators/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Each year, the Department of U.S. Housing &amp; Urban Development offers incentives that are essential to the survival of many affordable housing communities.
Grant programs and claims processes provide &ldquo;revenue&rdquo; for an industry whose success is largely determined by managing expenses to the last penny. Operators who stay on top of HUD opportunities can ensure the survival of the industry&rsquo;s overarching mission to make people&rsquo;s lives better.
HUD annually awards discretionary funding through more than 20 Grant programs that support the agency&rsquo;s initiatives, including Affordable Housing Development and Preservation. The competitive grants provide the necessary capital for many affordable operators who may not have the resources to enhance resident living and enable operational efficiencies through property improvements.
In February, HUD&rsquo;s Capital Fund Program awarded more than $2.7 billion to public housing authorities in all 50 states, as well as the District of Columbia, Guam, Puerto Rico and the U.S. Virgin Islands. The money was earmarked for about 2,900 public housing authorities to build, repair, renovate, and/or modernize public housing in their communities.
HUD and other subsidies also reimburse operators for some expenses, including utility expenses, attributed to vacancies. If an apartment is sitting empty and incurring $20 in electricity, the housing provider can make a claim and receive reimbursement.
Securing grants and recovering some expenses are ways that affordable properties can inject money that is essential to operations.
But applying for grants is an arduous process that includes a plethora of documentation about the true health of the property, and not just the physical condition. To justify the award, operators must disclose key financial information, including re-certifications.
Capturing a special claim also requires documentation and dedicated staff attention. Often, properties are unable to submit or...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-04-15T21:31:21-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Avoiding the Over-and-Under Gamble of Utility Expense Billing]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/avoiding-the-over-and-under-gamble-of-utility-expense-billing/"/>
    <id>https://www.realpage.com/blog/avoiding-the-over-and-under-gamble-of-utility-expense-billing/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[The over-and-under of utility management billing has never been more relevant than now.
Charging too much or too little to residents through flat-fee billing of water, sewer, trash and electricity is a gamble that property managers shouldn&rsquo;t take today.
The multifamily housing landscape has become ultra-competitive overnight as a result of recent events. Every dime for rent matters to residents, whose financial positions may have been compromised by economic uncertainties.
Current economic conditions typically punctuate the need for accurate utility billing, an often unheralded part of renting that &ndash; even in good times &ndash; can be just as important to marketing a property as touting granite countertops.
Flat-fee billing puts property at risk
Estimating utility expenses through flat-fee billing can be a double-edged sword for properties that don&rsquo;t allocate or sub-meter, industry experts say.
A set $50 monthly fee on top of rent may sound good to a cost-conscious renter until it becomes apparent that not all of that money is going to pay for utilities because the property overestimated the underlying expense. A renter may become unhappy and find another property that has a more favorable utility recovery program.
The fee may also be setting the property up for big losses if it is not covering the actual utility expense, which the property must pay.
Even more, incorrect billing sets up a property for possible branding or legal scrutiny if bills are consistently inaccurate and laws and regulations aren&rsquo;t followed. Some states have enacted stiff statutes that favor renters for recovery of payment for incorrect bills, a penalty that can cost properties tens of thousands of dollars.
&ldquo;The danger with flat-fee charges is you&rsquo;re charging a fixed amount for utilities, and whenever you establish that amount to charge, you are always either over or under,&rdquo; says Jeffrey Peterson, RealPage Vice President, Legal Counsel. &ldquo;...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:57-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Safe, Remote Payment Options that Help Mitigate Risk and Protect Residents, Staff]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/safe-remote-payment-options-that-help-mitigate-risk-and-protect-residents-staff/"/>
    <id>https://www.realpage.com/blog/safe-remote-payment-options-that-help-mitigate-risk-and-protect-residents-staff/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[The push in the apartment industry and adoption of online payments has increased in recent years to protect properties and residents while making transactions convenient and more secure. Paying online has become safe and easy, and expedites cash flow with minimal onsite and corporate intervention.
A big benefit is that residents can make payments without having to drop by the leasing office. Residents can pay rent anytime, anywhere, and they&rsquo;re doing it more and more.
According to the 2020 NMHC/Kingsley Associates Apartment Residents Preference Report, 76 percent of renters now pay electronically every month.
For apartment operators, online payments help avoid any potential missed opportunities for receiving payment because onsite team members are busy taking care of other residents or they are temporarily out of the office.
Easily and conveniently paying rent online is becoming the norm, even for growing property management companies.
Most residents favor paying by debit, credit cards
Auto payments are becoming a preferred choice among renters. Of residents responding to the renter preferences report, 60 percent favor paying by debit or credit card and 21 percent said they had no preference other than the process needed to be automated.
Only 7 percent preferred paying by check.
While receiving payment via debit and credit cards is convenient, it can come at an expense and present some level of risk to property managers. Credit card companies typically charge 2-3 percent in transaction fees and consumers can file disputes up to 30 days after paying, hanging funds in the balance. Also, privacy and security concerns can be an issue.
Industry-specific payment solutions provide ease, security in rent collection
New products tailored for the multifamily industry are helping operators keep more of the rent and ensure transactions are secure.
ResidentDirect enables properties to offer credit card payment options to residents and pass along the transaction...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-21T17:47:13-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Energy Summit Re-enforces that Multifamily Wins through Utility Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/energy-summit-re-enforces-that-multifamily-wins-through-utility-management/"/>
    <id>https://www.realpage.com/blog/energy-summit-re-enforces-that-multifamily-wins-through-utility-management/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[The RealPage Energy Summit 2020 covered the hard facts about utilities and sustainability while leaving a lot to the imagination about one of property management&rsquo;s increasingly discussed topics.
For two days in Richardson, Texas, some of the rental housing industry&rsquo;s utility management and sustainability experts collaborated on controlling utility and energy costs with an eye on how current technologies have the potential of creating greater efficiencies and cleaner living.&nbsp;
But it just had to get a little trashy along the way.
While talking about trash management alternatives, recognized sustainability expert Mary Nitschke drew the fine line between wishful and responsible recycling, noting that an apartment community can generate 32.5 cubic yards of trash per month. She lamented why most community maps don&rsquo;t at the very least show residents where to recycle.
&ldquo;Nobody ever puts on it where are recycling trash stations are,&rdquo; she said, before signing off as the self-proclaimed Dumpster Queen. &ldquo;Why wouldn&rsquo;t we use that to help with those discussions with our residents to promote those diversions to reduce their costs, reduce our costs to save the environment.
&ldquo;It&rsquo;s a win, win, win.&rdquo;
The message resonated beyond just trash talk and aptly described how conscious efforts to conserve and manage the necessary services for living in apartments (or anywhere, for that matter) have great benefit.
&nbsp;
Heading off utility expense increases through innovation
In the opening session, RealPage Vice President Jason Lindwall got fast acknowledgment from attendees that utility expenses are the third highest operating expense in apartment operations. It won&rsquo;t be long before it&rsquo;s No. 2, he said.
Inside and outside factors &ndash; including rent control and waste &ndash; are threatening higher water, electric and gas costs at a time when energy conservation is on the minds of renters. The answer is w...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:57-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Self-Guided Tours: The New Frontier of Apartment Property Management?]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/self-guided-tours-the-new-frontier-of-apartment-property-management/"/>
    <id>https://www.realpage.com/blog/self-guided-tours-the-new-frontier-of-apartment-property-management/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Imagine a world where a prospective renter finds an apartment online, hops into a car and drives to the community to take a look around. But this home hunter detours the leasing office and walks, unaccompanied, into a vacant apartment to see what&rsquo;s inside. Nobody is there, just the curious prospect and empty space.
After opening closet doors and kitchen cabinets, the visitor imagines how the couch may look here or over there. A short time later, the prospect leaves and closes the door behind, and maybe heads to the leasing office. Then again, maybe not.
This future resident may come back two or three more times to see the unit. Each time the leasing agent is nowhere around. Touring the property with the property manager or other staff who paint a rose-y picture of life at the community isn&rsquo;t the way to go.
That&rsquo;s so, well, 2018.&nbsp;
Welcome to the self-guided tour, the next frontier of apartment leasing.&nbsp;
Some property management companies are offering tours without the assistance of a leasing representative to meet growing consumer interest in viewing a property on your own time and at your own pace.
Prospects can sign up for a self-guided tour on a property&rsquo;s website or app, receive a code for the smart lock on an apartment and check out the wares with little or no in-person engagement with the leasing staff. The concept has been around for a few years but technology is advancing it, and multifamily operators are cautiously wondering if it&rsquo;s the next greatest thing to self-service package lockers and online payments.
&ldquo;It&rsquo;s becoming a hot topic,&rdquo; said Carlisle Properties Chief Marketing Officer Kevin Thompson, but &ldquo;we need to go in with eyes wide open.&rdquo;
At last fall&rsquo;s National Multifamily Housing Council OpTech Conference and Exposition, Thompson hosted a brief round-table discussion for what renters are warming to. The 2020 NMHC/Kingsley Associates Apartment Resident Preferences Repor...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-02-05T08:46:16-06:00</updated>
</entry>
<entry>
    <title><![CDATA[The Rabbit Hole of Rent Control]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/the-rabbit-hole-of-rent-control/"/>
    <id>https://www.realpage.com/blog/the-rabbit-hole-of-rent-control/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Landlords abandon markets. Developers stop building rentals. Apartment inventory drops. Resident mobility grinds to a halt. History, analysts and economists say that rent control will only worsen already bad housing shortages in those places with the greatest need for housing. Apartment owners don&rsquo;t want it. Associations warn of its perils. In 1999, Forbes weighed in when it published, &ldquo;The Dumbest Ideas of the Century,&rdquo; citing the worst economic ideas of the 20th Century.
Why, then, did Oregon become the first state in the nation this year to pass statewide rent control? And&mdash;after failing at the ballot in 2018 with 60 percent voting against&mdash;why did tenants rights groups help introduce two rent control bills in the California legislature, where Governor Gavin Newsom has promised that the bills will become law? What&rsquo;s a constituency to do?
Rent control refers to laws and ordinances that set artificial price controls on rent regardless of ownership, property profitability or market demand. It restricts the rights of property owners, limiting how they may operate their assets and often limiting the relief owners may seek from non-paying renters. In addition, rent control reduces the investment return and value of an impacted building, which is, in effect, a partial expropriation of private property.
Still, legislated rent control may be on its way in the Golden State. Demand has outstripped supply for years as California continues to create more jobs than its supply of housing can accommodate.
California&rsquo;s renters are paying, on average, more than half of their incomes on housing as the state&rsquo;s housing crisis intensifies. According to the state&rsquo;s Department of Housing and Community Development, California needs to build 180,000 new homes annually through to 2025 to meet its growing housing demand. It&rsquo;s created less than 80,000 annually in recent years.
For residents, the short supply of housing is felt in...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-14T16:38:21-06:00</updated>
</entry>
<entry>
    <title><![CDATA[How Artificial Intelligence is Revolutionizing Resident Screening]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/artificial-intelligence-revolutionizing-resident-screening/"/>
    <id>https://www.realpage.com/blog/artificial-intelligence-revolutionizing-resident-screening/</id>
    <author>
        <name> <![CDATA[Guy Lyman]]></name>
    </author>
    <summary type="html">
        <![CDATA[Artificial intelligence (AI) is one of those terms used so liberally that you&rsquo;re never sure whether you&rsquo;re being snowed by marketers. But in the context of RealPage&rsquo;s new AI-based resident screening solution, the payoff is so obvious and easily documented that there&rsquo;s no question it&rsquo;s bringing about a revolution.
The ROI is proving to be absolutely remarkable: millions saved and billions added to asset values, based on an average of $31 in per-unit savings over the course of a year without negatively affecting occupancy or revenue.
All other screening solutions available for multifamily continue to rely on older methodologies for sizing up the likelihood of applicants paying their rent. They&rsquo;re based on statistical and FICO scoring models, which are relatively imprecise in determining likelihood of rent payment. And the records are actually becoming thinner due to reduced credit card debt.
Knowing this, and under pressure to keep occupancy numbers up, leasing agents are turning more often to intuition and overrides, opening up properties to more risk and even Fair Housing or HUD violations. Without the most accurate screening, you&rsquo;re always in danger of either turning away potentially good renters or moving in bad ones.
And what happens if there&rsquo;s a downturn or spike in the market? The old scoring models simply can&rsquo;t keep up with a rapidly changing rental environment where criteria need adjustment to reflect new local economic realities.
A second leap for resident screening
RealPage&rsquo;s first major contribution to improving screening accuracy, one that still hasn&rsquo;t been matched, was the addition of over 31 million records from actual rent payment histories to the mix of screening criteria. This was driven by the fact that the #1 indicator of whether someone will pay their rent is whether they&rsquo;ve paid it in the past. Some people have a history of consistently paying rent even when falling beh...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:55-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Avoiding Fraud with the Next Generation of Identity Verification]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/avoiding-fraud-next-generation-identity-verification/"/>
    <id>https://www.realpage.com/blog/avoiding-fraud-next-generation-identity-verification/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[The show of hands divided a room of about 100 at the Texas Apartment Association 2019 Education Conference. Panelists and attorney Jerry Carlton didn&rsquo;t seem surprised that a majority of the group of apartment managers and operators indicated they had been victim to some sort of fraud.
One attendee shared that her property discovered a wave of new applicants that had falsified employment information to qualify for leases. The scammers were paying a locator service to get fake IDs and one successfully rented an apartment.
Some who attempt to lease apartments under false pretenses are novices, while others have sophisticated schemes. Even when an applicant appears to be questionable, the decisions aren&rsquo;t easy.
Panelist Stacie C. Parrish, who is Regional Director at Advenir Living, described how one of her property managers had an applicant produced a blatantly false ID when applying. The manager wasn&rsquo;t sure if she should allow the tour.
&ldquo;I told her to show the apartment and that we would address it when it came time to sign a lease,&rdquo; Parrish said.
Fortunately, the prospect didn&rsquo;t apply. But identity thieves continue to put multifamily properties at risk by falsifying applications through fake IDs, stolen social security numbers and even synthetic IDs created from multiple identities.
&ldquo;Identity thieves are looking for an opening, just a spot to get in,&rdquo; said Carlton, an attorney for Jerry L. Carlton, Glast, Phillips &amp; Murray, PC. &ldquo;Once they get in, it&rsquo;s misery for you because you&rsquo;ll give away a lot of rent.&rdquo;
The session addressed how unqualified and dangerous people scam their way into apartments. Parrish, RealPage Vice President Ian McIntosh and Pinnacle Regional Vice President Michele Butler offered experiences and best practices in dealing with one of the apartment industry&rsquo;s ongoing risks.
The key message was to be prepared to fight back.
Incorporating tools to defend against...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-01-14T16:39:04-06:00</updated>
</entry>
<entry>
    <title><![CDATA[OneSite Leasing &amp; Rents Enhanced User Interface]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/onesite-leasing-rents-enchanced-user-experience/"/>
    <id>https://www.realpage.com/blog/onesite-leasing-rents-enchanced-user-experience/</id>
    <author>
        <name> <![CDATA[Lindsey Allen]]></name>
    </author>
    <summary type="html">
        <![CDATA[OneSite Leasing & Rents is already known as one of the easiest to use property management systems and we are simplifying it even more with the launch of an improved user interface and experience. A new, clean look with easy-to-use workflows and navigation will help save you and your business time. Best of all, no changes are required on your end. Here’s just a sneak peek into the continuously improving enhancements this innovative user-driven platform offers.
A seamless transition
An open beta version of the enhanced OneSite Leasing & Rents platform will be available for you to test and become familiar with. You will be able to toggle back and forth between the Classic experience and the New experience. Easily identifiable links, with the word ‘Beta’ next to them, will allow you to use the new experience, guaranteeing there is no interruption in quality or service. Additionally, these updated features will be browser independent and responsive on all devices.
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New features on deck
All asset-specific versions of OneSite Leasing & Rents – including Affordable, Conventional, Military, Senior and Student – will immediately benefit from new or enriched features that correspond to the core of property management. Each feature has been designed to simplify your company’s processes, giving you the same function as before but with additional efficiencies and new perks.
You will now experience an innovative look and feel on one convenient page to your:• General Ledger Reconciliation• Refund and Utility Reimbursement Research• Extract History for General Ledger, Refunds, and Reconciliations
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@include('site.elements.medi...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[User Management Made Simple with a Unified Platform]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/user-management-made-simple-unified-platform/"/>
    <id>https://www.realpage.com/blog/user-management-made-simple-unified-platform/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[As discussed in RealWorld 2018 sessions&nbsp;
RealPage has been on the cutting edge of rental housing software for over 20 years. Now, it&rsquo;s consolidating all of that innovation into something special. It isn&rsquo;t a product or solution. It&rsquo;s a new philosophy, called Unity, that will change how the rental housing industry experiences RealPage.
One of the central pillars of the Unity philosophy is a unified platform that converts individual products into a single experience for RealPage customers. A unified platform means a simple and intuitive user interface with one unified login and one place to manage users. Other unifying features are on the way.
Available now is the unified interface, and it&rsquo;s more than a just a pretty face. This new look converts into faster training, easier transitions between your RealPage products and improved productivity.
While the unified look and feel has been an ongoing process with both legacy and new products, available now, for the first time, is the new RealPage Unified Login. Users can now log in, one time, with one User ID and one password&mdash;for all of their favorite products. Once they log in, they&rsquo;ll see the full portfolio of your company&rsquo;s RealPage offerings that pertain to each user&rsquo;s roles and rights. They&rsquo;ll be able to move fluidly, in and out of Lead2Lease, then to Accounting and straight on to Resident Services if they choose. Helpful resources like the RealPage Product Learning Portal, Product Updates and more will also be available.
Administrators will also be the most pleased, as they&rsquo;ll be able to create and provision users, as well as customizing user roles&mdash; in one place&mdash;for all of their favorite RealPage products. Previous user roles involved creating a different user for each product. This new centralization of users will not only save administrators time and effort, it will also mean better security for adding, removing and changing user roles,...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-03-19T11:49:54-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Creating Amazing Resident Experiences Through the Renter Lifecycle]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/creating-amazing-resident-experiences-renter-lifecycle/"/>
    <id>https://www.realpage.com/blog/creating-amazing-resident-experiences-renter-lifecycle/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[As discussed in RealWorld 2018 sessions&nbsp;
The point of sale doesn&rsquo;t stop when the contract is signed and the customer drives off into the sunset. When the long-coveted prospect finally signs on the dotted line and moves in &minus; after days, weeks, maybe months of courtship exhausting all of a property&rsquo;s online marketing bling and data searches &ndash; the landlord-resident relationship is only beginning. With it, the renter lifecycle has just begun.
The new resident may appear to be satisfied, even after a few weeks of living in a new apartment, but there&rsquo;s a lot of nurturing to be done. Real customer satisfaction is earned over time.
As noted author and speaker Jeffrey Gitomer says, customer satisfaction is worthless, but customer loyalty is priceless.
&ldquo;I love this quote because at the end of the day, we want our residents to be satisfied, but ultimately we want them to be loyal,&rdquo; RealPage Industry Principal Jennifer Torigoe said. &ldquo;We want them to not only renew their leases, but we want them to be your brand ambassadors, your advocates. Of course, customer satisfaction is not worthless, it is very important, but loyalty is BEST!&rdquo;
Torigoe, who has more than 20 years of multifamily industry experience, says that multifamily marketers are a bit short-sighted by sometimes prioritizing prospects over residents. A big reason why is that more than half of a community&rsquo;s revenue comes from renewals rather than new leases. Another is that most customers are more likely to convert based on positive reviews.
Your best marketing strategy, she said, is to deliver an amazing resident experience. Studies have shown that residents who feel some attachment to their community and have made connections within that community, are less likely to leave.
Renter lifestyle dictates the greatness of a property
Building loyalty comes from engaging residents throughout the renter lifecycle, not just during the leasing process and w...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:53-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Risky Business: Avoiding, Transferring and Mitigating Risk in Property Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/risky-business-avoiding-transferring-and-mitigating-risk-in-property-management/"/>
    <id>https://www.realpage.com/blog/risky-business-avoiding-transferring-and-mitigating-risk-in-property-management/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[As discussed in RealWorld 2018 sessions&nbsp;
Operating a property management company today means exposing your business to risk in a variety of forms. Not having a safety net&mdash;a true risk protection plan&mdash;could be the biggest risk of all.
Of course, risk means economic loss&mdash;the kind that erodes gross revenue and NOI. According to LifeLock&reg;, while just 7% of all identity theft is loan or lease fraud, it adds up to millions of dollars lost each year. Loan or lease fraud occurs when a borrower or a lessee uses someone else&rsquo;s information to obtain the loan or lease.
While risk is a harsh reality of property management, it&rsquo;s important to know that you have control over how to manage it. This includes measures that go beyond risk mitigation. By definition, mitigation is &ldquo;a lessening the force or intensity of something unpleasant&rdquo; (dictionary.com). If you wait to mitigate, you&rsquo;re only addressing one-third of a responsible and effective risk management strategy. Here&rsquo;s why:

There&rsquo;s a risk of a kitchen fire or accident at the property, a result of a careless resident. You can&rsquo;t calculate that risk and mitigate an accident or even the behavior of your renters.
There&rsquo;s a risk that a new renter isn&rsquo;t even the person that&rsquo;s referenced on the credit application. You can&rsquo;t calculate risk and mitigate what you don&rsquo;t know about a prospective renter.
There&rsquo;s a risk that a renter will skip out on the last few months of their lease, leaving you with bad debt. You can mitigate this risk, but at what cost to your occupancy?

Risk management sometimes gets confused with mitigating risk, which is reducing the impact of an event or cause that can&rsquo;t be avoided or covered by another party. Risk mitigation really is just one component of the greater risk management approach, which provides solutions for not only mitigation, but avoidance and transference of risk as well.
[A...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-12-01T07:30:53-06:00</updated>
</entry>
<entry>
    <title><![CDATA[The Next Generation in Metric Management]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/portfolio-asset-metric-management/"/>
    <id>https://www.realpage.com/blog/portfolio-asset-metric-management/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[In today&rsquo;s review-centric world, an internet search for a business usually yields some sort of quick rating or score as a guide. Three stars. Four stars. Five stars.
Ratings can give the user a fast assessment of a business, event or product or feature. &nbsp;A good star rating twinkles success, while a bad one suggests a possible black hole.
Of course, consumer ratings are often subjective, reflecting the experience of the person who&rsquo;s doing the rating. With the good and bad ratings come countless hours at corporate levels making adjustments to improve ratings, whether fixing a problem or improving service, without fully knowing what will drive the rating up or down.
In real estate, asset managers have a similar task of assessing the health of a property or portfolio.&nbsp; However, real estate has an important difference: critical data&nbsp;&ndash; loan-to-value, NOI, occupancy, income yields and other key performance indicators &ndash; provide hard, quantitative measures. Over the years, software has helped managers work with third-party property managers, joint venture partners and others on reporting and collecting this data.
While a big improvement on previous years of manual reporting, the asset manager has had to interpret the information before making the next strategic move. In some cases, the manager has been as the disposal of others before being able to see the information, thus slowing the process.
But now the stars have aligned to light the way to more efficient interpretation of key performance indicators and property health.
Star rating is the next generation of metric management
RealPage has embraced today&rsquo;s ratings paradigm with the next generation of metrics management in its PAM software family, including Portfolio Asset Management and RealPage Portfolio Management. The PAM family&nbsp;now gathers key performance indicators selected by the asset manager and creates a quick property performance star rating that&rsquo;s ea...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:54-06:00</updated>
</entry>
<entry>
    <title><![CDATA[How to Determine Asset Health and Performance Through KPIs]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/how-determine-asset-health-performance-kpis/"/>
    <id>https://www.realpage.com/blog/how-determine-asset-health-performance-kpis/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Analysis of detailed operational metrics is just one way to assist in determining asset health. The view down below reveals various performance metrics essential to driving key day-to-day decisions for property managers. But asset managers need a picture from 15,000 feet to fully decipher the true fitness of the asset and whether it is tracking true for investors.
During a recent &gt;webcast, RealPage Senior Vice President Alan James said a typical asset overview may include a universal set of key performance indicators (KPIs) like net operating income, income yields; loan-to-value; debt service coverage; capital expenditures and a performance return like NCREIF. Regardless of the asset type there are common metrics by which you can measure property and portfolio health for real estate.
Asset managers and other key stakeholders are always tasked to draw upon a collection of key metrics to compile an effective report card on performance. That&rsquo;s one approach to making the right assessment.
&ldquo;Individual metrics don&rsquo;t tell the story, but collectively they do,&rdquo; James said.
Leveraging unique KPIs, investors get more visibility into asset health and function
James, who will discuss the subject in May at the National Association of Real Estate Investment Managers (NAREIM) summit in Chicago, believes asset managers can gain greater visibility into the operation of their properties and portfolios through customizable metrics that support asset strategy.
RealPage recently rolled out Portfolio Management (RPM), an interactive dashboard that represents a collective, high-level view of KPIs that drive asset performance. The comparison offers an understanding of what&rsquo;s affecting profitability and return on investment.
It&rsquo;s high-powered on-demand analytics presented through a system of digital gauges and levers that rank KPIs, similar to the company&rsquo;s Portfolio Asset Management (PAM) platform, for commercial, conventional, affordable,...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-04-21T16:46:10-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How RealPage is Guiding PMCs to Better Purchasing Decisions]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/realpage-spend-management-purchasing-decisions/"/>
    <id>https://www.realpage.com/blog/realpage-spend-management-purchasing-decisions/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Software solutions have filled a big void in recent years to help property managers oversee vendors, from securing the necessary paperwork to getting the best deal on everyday supplies and big-ticket items.
Through a spend management system, apartments can build a complete library of qualified plumbers, carpenters, suppliers and the like to establish continuity in purchases and conform with a portfolio&rsquo;s spending strategies.
But with so many choices in the online world, property managers shouldn&rsquo;t feel alone if they need help finding the right vendors. After all, most Americans say that while they don&rsquo;t necessarily feel overloaded with the amount of information served up today, they want assistance finding their way around the internet to make the right decision, according to a recent Pew Center for Research survey.
Getting a little help onboarding vendors in spend management software
RealPage is helping clients get the most out of the company&rsquo;s spend management system by coordinating vendor onboarding and guiding buyers to better purchasing decisions while reducing the paper trail.
In most cases, supplier partners from RealPage&rsquo;s vast supplier repository are matched with property management companies. The service is helping PMCs set up a more efficient system of choosing suppliers and getting the best deals, as well as reaching a goal of reducing paper invoices by 80 percent, says Sara Jones, RealPage&rsquo;s vice president and general manager of spend management solutions.
&ldquo;Our team really helps our clients take it to the next level,&rdquo; Jones said. &ldquo;Instead of our clients working independently to set up e-Invoicing for all of their suppliers, our internal team is partnering with our clients and taking the burden off their plates. This partnership allows our clients to focus on other key pieces of the Spend Management platform.&rdquo;
Once vendors are onboarded, clients get assistance in managing vendor catalogs,...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Utility Billing Services: Less Risky Business, More Recovery]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/utility-billing-services-less-risky-business-more-recovery/"/>
    <id>https://www.realpage.com/blog/utility-billing-services-less-risky-business-more-recovery/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[New owners of multifamily residential property are often surprised at the number of laws that affect their ability to do business. In addition to statewide landlord and tenant codes, an owner electing to pass through the cost of usage and ancillary services must consider the local utility tariffs, city or county ordinances, state utility law and any public service commission (PSC) regulations.
Sometimes, the PSC rules may conflict with other local or state laws. In many jurisdictions utility regulations are ambiguous with a dearth of appellate case law to define the vague rules. Penalties for noncompliance can be severe. Owners are often faced with difficult decisions when deciding what recovery methodologies to employ in light of the lack of legal clarity. Therefore, it is important to work with a provider that has a demonstrated understanding of the jurisprudence governing the billing activities.
When evaluating such a partner, owners should ask the following:
1. What is the process when a billing methodology is not supported but not expressly prohibited by applicable law?
2. What systems are in place to analyze the risk associated with a billing methodology that is not expressly allowed by law?
3. What is the communications process between the management company and the billing vendor for regulation amendments that affect property operations, billing methodologies or recovery amounts?
4. While the responsibility for employing a recovery methodology rests with the owner, does the billing vendor have a process to assist the owner in analyzing risk to help make an informed business decision?
5. Can the billing provider produce a formal report that communicates the levels of risk associated with specific billing practices?
Compliance is only half the battle
Complying with the statutes, rules and tariffs governing utility and services billing is only half of the battle. In order to compel the resident to pay for utility usage, the lease must require the tenan...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-03-19T10:47:58-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Navigating Multifamily with Accounting and Operations Dashboards]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/navigating-multifamily-accounting-operations-software/"/>
    <id>https://www.realpage.com/blog/navigating-multifamily-accounting-operations-software/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[The depth of information about vehicle performance available on today&rsquo;s electronic dashboards is light years ahead of the basic speed, fuel, temperature, tachometer and voltage gauges common on cars 40 and 50 years ago. And rightfully so. Cars are far more complex than those gear-noshing metal beasts in the golden age of automobiles. Driving conditions are just as convoluted, and tracking performance is critical.
The dashboard is there to help the driver navigate better and get a real-time feel of the road.
A fast, detailed view of performance
Likewise, property management accounting and operations software has to provide a similar view in conditions just as complex. Leasing professionals will tell you that getting a fast, detailed analysis of a property&rsquo;s performance is essential to navigating today&rsquo;s multifamily housing markets.
&ldquo;Imagine driving down the freeway and you glance down and your dashboard is missing,&rdquo; RealPage Vice President of Operations Christine Bright said. &ldquo;The reality is that you would not drive a car without a dashboard. So why would you run your business without one?&rdquo;
Accounting and operations software dashboards can provide a quick glance of key performance indicators and trends for a single apartment community or complete portfolio. A good one, says RealPage Vice President of Commercial Development Kim Maddox, provides meaningful, actionable information so that operators can identify trends and take corrective actions. And without the hassle of manual input and compiling spreadsheets to drill down to crucial operational information.
Bright recalls her days as an asset manager in Texas when she needed a performance check on all the properties within her region. Without a property management system and dashboard, she was resolved to running numerous reports and accumulating data, then plugging the information into a spreadsheet.
Even with the help of a modern spreadsheet program, the process took...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:54-06:00</updated>
</entry>
<entry>
    <title><![CDATA[4 Areas to Focus on to Better Understand Financial Budget Variances]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/4-areas-to-focus-on-to-better-understand-financial-budget-variances/"/>
    <id>https://www.realpage.com/blog/4-areas-to-focus-on-to-better-understand-financial-budget-variances/</id>
    <author>
        <name> <![CDATA[Christine Bright]]></name>
    </author>
    <summary type="html">
        <![CDATA[Being able to manage the leasing, residents and staff are critical functions of a good property manager, but often I hear from regional managers and other leaders in the multifamily housing industry that managers are good at running properties, but don’t fully understand how to read a financial statement.
Understanding financial budget variances in property management
Usually, the reason is that no one has invested the time to teach them to read the numbers and to better understand how their impact on the bottom line. Have you ever heard a manager say, “the property is sitting at 97 percent occupancy, but I don’t understand why we are not making our budget?”
Understanding financial variances to the budget will improve a property manager’s ability to reduce waste, seize opportunities to increase income, and forecast in changing environments. Here are four areas to focus on:
1. Income
Understanding how income impacts cash flow is critical. The property owner with the most heads on beds is not always the financial winner. If new leases or renewals are not signed at an optimal lease rate, that loss in rental value is felt for a year or sometimes even longer.
One common misconception managers believe is that if they are full, they are doing great.  Lesson one is to learn the difference between physical and economic occupancy. Buying occupancy with concessions, lower rental rates, and maintaining the lower rates at renewal drive the value of an asset down. While it may be an easier lease at a discount, higher concessions or poor lease management frequently can have an adverse impact on the financial health of the property. It is important to be proactive in understanding leasing and renewal trends to anticipate opportunities to raise rents.
Ancillary income can boost monthly cash flow and help increase a property’s financial returns. Review all the current “other income” opportunities to ensure that this revenue source is being maximized based on client base. If im...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Benchmarking Amenities to Determine Their True Value and Price]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/benchmarking-amenities-determine-true-value-price/"/>
    <id>https://www.realpage.com/blog/benchmarking-amenities-determine-true-value-price/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Apartment residents today are quick to say what amenities they most prefer. While surveys offer great insight, the ultimate way a renter communicates interest with certain features is by signing a lease. An amenity rich unit that sits vacant on the market too long is an indicator that the price may be too high.
A unit&rsquo;s amenity value and how to price it is often debated in multifamily board rooms. Generally, amenities are just shy of 6 percent in total rent revenue, says RealPage, Inc., head of data science Rich Hughes.
Depending on the market, a community feature can bring $15-$80 in additional rent per month, according to a National Apartment Association study released earlier this year. A cluster of unit amenities like new granite countertops, hardwood floors and balconies typically generate about $50 per month.
By benchmarking units and their specific features within a property and comparing transaction data, multifamily operators can begin to understand amenity values and pricing, Hughes says. RealPage&rsquo;s revenue management software&nbsp;can perform an amenity analysis that considers how well a unit leases at an established price by comparing the amenity type and days on the market to a unit that doesn&rsquo;t have the same feature.
Comparing units with amenities to those without offers clear picture of value
The information is particularly helpful when developing new properties or rehabilitating others in what has become an intense amenity-driven market.
&ldquo;This is about looking at what makes individual units unique or preferable and more desirable as a home, and we&rsquo;re making sure we&rsquo;re pricing those right, putting the right things in,&rdquo; Hughes said. &ldquo;It&rsquo;s something, because it&rsquo;s not as volatile as other pricing components that often gets overlooked.&rdquo;
Traditionally, properties have made the mistake of assessing an amenity&rsquo;s potential market value based on investment cost and ideal payoff time...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-06-11T15:22:37-05:00</updated>
</entry>
<entry>
    <title><![CDATA[Three Keys to a Successful Property Budget Review]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/three-keys-successful-property-budget/"/>
    <id>https://www.realpage.com/blog/three-keys-successful-property-budget/</id>
    <author>
        <name> <![CDATA[Christine Bright]]></name>
    </author>
    <summary type="html">
        <![CDATA[A budget is your vision of an asset and a forecast of potential earnings. While creating a portfolio or property budget, our deniable need to put everything under the microscope to review and analyze blurs the view. As we try to ensure that values tick and tie, we can miss the big picture.
So where do we go wrong in the process? The answer can often be found in the budget review process. Successful multifamily budgeting involves more than just plugging in numbers that look right.
In the battle of the budget review process, there are three main culprits for bad analysis:

Failing to define and set goals for the asset. How can you review a target that is not clearly defined?
Not accurately projecting end-of-year numbers. Inaccurate forecasting for the end of the year will hinder growth measurement for the next year. An explorer must always know where he is before deciding on the right path.
Ignoring the details. Reading between the lines is essential when reviewing budgets.

First: Define the property or portfolio goal
Not properly defining an asset&rsquo;s goals can impact the review process. Simply stating a desire to grow income by 5 percent and hold expenses is not goal-setting. Sure, they are measurable numbers, but how are you going to get there? If you drive from New York to California without accurately mapping a plan, you can bet your travel expenses will be more and the trip will take longer. Let&rsquo;s face it, an internet map doesn&rsquo;t always take the most direct routes. Do a little homework and make the right plan.
By not knowing the what, how, and how much it&rsquo;s going to take to get that five percent income growth and having a direct plan for maintaining expenses, you are just looking at numbers in the review process. Dig deeper. You may want to keep your budgeted expense the same, but the likelihood that your vendors feel the same way is doubtful. They just might be planning to raise rates because of increased materials cost, labor,...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-06-11T15:24:58-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How Does Vendor Credentialing Protect Your Property?]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/vendor-credentialing-protection-ebook/"/>
    <id>https://www.realpage.com/blog/vendor-credentialing-protection-ebook/</id>
    <author>
        <name> <![CDATA[Lori Lysobey]]></name>
    </author>
    <summary type="html">
        <![CDATA[Vendor credentialing provides advantages that save time, money and provide protection for your property.
You wouldn&rsquo;t allow a tenant to move in without a background check, so why do business with a vendor who hasn&rsquo;t been thoroughly vetted? Compliance Depot Vendor Credentialing software background checks vendors and makes sure their insurance, financial standing and background check are clear. This allows property managers to see business certifications and up-to-date documents for each potential vendor listed.
Vendor Credentialing provides the convenience of secure e-signature technology with renewal notifications to reduce the risks of working with paper documents. E-signature technology expedites the ordering and invoicing process, allowing for quicker set-up, delivery and payment. It provides online ordering and invoicing to save you time and help you pay bills faster.
RealPage software helps to connect property managers with its approved vendor and keeps owners informed of new products, while at the same time allowing the vendor bids to be stored and shared online so owners can search and revisit bids when necessary. You can receive access to more than 12,000 apartment communities (the largest online customer base in multifamily), a secure, online platform and one centralized location for storing documents.
Prevent financial loss with ease of mind knowing that your vendor is up to date on certifications and compliance documents, and so much more with RealPage Vendor Credentialing Software.&nbsp;Industry expert Tracy Castleman, RealPage Director of Risk Management, will share how Compliance Depot Vendor Credentialing software can help your property deliver faster, more secure and more reliable business during our upcoming webcast.&nbsp;Register here.]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[7 Tips to Improve Your Property Management Expenses and Financials]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/7-tips-improve-property-management-expenses-financials/"/>
    <id>https://www.realpage.com/blog/7-tips-improve-property-management-expenses-financials/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[The accounting, purchasing, and budgeting processes in property management don&rsquo;t have to be painful.
Managing the complexities of a large or small portfolio of apartments and other lease properties requires a keen eye and efficient processes. And as difficult and cumbersome as it may sound to blend all the moving parts of property management into a tidy, resourceful financial package, today&rsquo;s software solutions can offer great relief.
Handling property management financials and expenses
By using a software solution to help stay on top of all the pieces, the front office can more easily identify how money flows in and out of a portfolio. And tracking accounts through integration with property management software will lead to a better understanding of the financial health of any portfolio, from the past and to the future.
Here are 7 ways your property management company can improve its accounting practices:
1. Establish a spend management program
Spend management is the backbone of effective spending for any company. The framework of best buying practices supports the company&rsquo;s philosophy and establishes controls on spending that fit within prescribed budgets for any part of the operation, whether maintenance items like flooring or notepads for the front office. Through creation of a corporate spending policy, employees are held accountable for their purchases, which in turn reduces maverick spending site wide.
Managing eProcurement, payables processing, and invoice management processes in one centralized online solution is essential for any company to stay within a budget at any time of the year.
2. Select one accounting process
The size of the operation may determine how the company records income and expenses. While larger companies often utilize the accrual method, smaller operations may find it easier to use a cash accounting method. Expenses and income are logged when they drop into the company&rsquo;s account. This provides visibility...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-21T17:40:51-05:00</updated>
</entry>
<entry>
    <title><![CDATA[How to Help Residents Calculate Renters Insurance Coverage]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/5-ways-to-help-residents-calculate-renters-insurance-coverage/"/>
    <id>https://www.realpage.com/blog/5-ways-to-help-residents-calculate-renters-insurance-coverage/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[Property managers have probably heard over and over the reasons why residents or applicants don’t want renters insurance. “Renters insurance is too expensive,” “My stuff isn’t worth that much anyway,” and “The apartment is already insured, right?”
These are some of the common misconceptions, according to the National Association of Insurance Commissioners (NAIC). While including renters insurance in leases is an effective way to cover everybody in the event of an apartment loss, the concept can at times be hard for residents to swallow. For some prospects, the mere mention of mandatory renters insurance could be enough to lose a potential lease.
Calculating renters insurance
To help sell this point, residents should understand how to calculate the amount of coverage they need as well as see the value of the policy, says Jay Stoltz, LeasingDesk Insurance Director of Market Development.
The value of possessions alone may be an eye opener. The average renter has $20,000-$30,000 in personal property, he says. The average renter’s insurance policy costs $15-$30 per month, far less expensive than replacing personal possessions or being liable for an accident.
“An important consideration is for the resident to also purchase personal contents so their possessions are covered as well as their (ALE) additional living expenses, which helps to cover meals and hotel expenses in the event they are ever displaced,” Stoltz says.
When explaining the benefits of renter’s insurance, a number of insurance professionals suggest keeping these points in mind:
1. Residents can calculate the value of their possessions using online tools
Most insurance providers have online calculators that help determine the actual cash value or replacement cost of personal possessions. Most people think only their TVs or electronics are their most valuable possessions, but items like furniture, bedding, jewelry, appliances, clothing and tools can also add up. Completing an online calculation takes...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[The Qs of Successful Revenue Managers: IQ, EQ and MQ]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/qs-successful-revenue-managers-iq-eq-mq/"/>
    <id>https://www.realpage.com/blog/qs-successful-revenue-managers-iq-eq-mq/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[One of the most common definitions of revenue management focuses on the &ldquo;4 rights&rdquo; &ndash; right product, right customer, right time and right price. Before launching revenue management, however, organizations are faced with finding the &ldquo;right&rdquo; pricing and revenue manager to lead the charge. Over the past decade, I&rsquo;ve been fortunate to not only help develop revenue management systems, but I&rsquo;ve also had practical experience running revenue management within a large organization. I&rsquo;ve also observed and consulted with hundreds of revenue managers. I feel my experience gives me a unique perspective into understanding the role of the pricing and revenue manager as a sticky factor which is critical to the successful implementation of revenue management.
The Different Types of Intelligence
Before I get to the specifics, please indulge me in taking you through a very personal journey of mine. When I was in the 2nd grade, I took an intelligence assessment as part of the public school testing regimen. At the time, I had no idea that it was anything other than an ordinary standardized test, but I remember there were folded paper problems and ink blobs, and I was asked to visualize and determine the underlying shapes. The questions were unlike anything I&rsquo;d ever seen or read about, so I quickly surmised that the test was anything but standard.
As a result of that test, I was put into the general education curriculum rather than pulled into a select group for high IQ students called &ldquo;Academic Resources&rdquo; (AR). I remember being envious of the AR group as they went on special field trips, had extraordinary speakers, did cool experiments, read better books, etc&hellip;. I talked to my mom at length about what I could do to get into AR, but without having a high IQ test score, there were no grounds for admission. I know my mom was disappointed for me, but rather than focusing on AR, she stressed the importance of being wel...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2025-01-22T03:13:53-06:00</updated>
</entry>
<entry>
    <title><![CDATA[6 Tips for Preventing Rental Drop Box Theft and Money Order Fraud]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/tips-for-preventing-rental-drop-box-theft/"/>
    <id>https://www.realpage.com/blog/tips-for-preventing-rental-drop-box-theft/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Property managers and rental housing owners have long accepted money orders as a means to get guaranteed funds for rent. However, all too often I hear stories of property management companies dealing with significant amounts of rental drop box theft and money order fraud often totaling thousands of dollars.
Thieves are able to &ldquo;wash&rdquo; the money orders in a way that removes the apartment community&rsquo;s name, allowing them to use the funds for other purposes. The result: owners are not getting rent payments, and residents who paid their rent with a money order may be facing eviction for non-payment.
The best way to avoid rental drop box theft and money order fraud is not to accept them at all. But for some residents, it&rsquo;s the only way for them to pay if they&rsquo;re not using a checking account. While the impact of stolen money order rent payments can be devastating for both owners and residents, there are ways to effectively secure rent drop boxes and mitigate these financial losses.
Secure rent drop boxes
The most common way a money order goes missing is by rental drop box theft with the use of any type of equipment that usually includes some type of wire with a sticky substance placed at the end. Ensure that your rental payment drop box is as secure as possible &ndash; perhaps by first placing it inside the leasing office&mdash;or by following these six suggestions:
1. Hand deliver when possible. Advise your residents to hand deliver checks and money orders to trusted employees whenever possible and not to leave any part blank.
2. Raise drop box. Raise the height of the drop box to three feet or more from the floor so when residents drop off their checks or money orders the rent check will fall directly to the floor and not in a box that can be accessed from the outside.
3. Tint windows around drop box. Add black window tint around the drop box so people will not be able to see where the checks land.
4. Adjust drop box slot. Modify the...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[An Inside View on Real Estate Profit Margins]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/an-inside-view-on-real-estate-profit-margins/"/>
    <id>https://www.realpage.com/blog/an-inside-view-on-real-estate-profit-margins/</id>
    <author>
        <name> <![CDATA[RealPage Staff]]></name>
    </author>
    <summary type="html">
        <![CDATA[Earnings matter. This is as true in energy, industrials and consumer staples as it is in real estate. After all, people invest in real estate to make money, so keeping an eye on profit margins is a must. MPF Research thought it would be interesting to view real estate performance in term of net profit margins similar to the way corporate profitability is measured.
We define net profit margin as reported net income / rental revenue. More specifically, this analysis is based on publicly traded REITs with a minimum of $100 million in annual revenue and at least 10 years of operating performance. There were two exceptions: Monmouth Real Estate Investment Corporation, an industrial REIT which fell below the revenue threshold, and Douglas Emmett, Inc., an office REIT which went public in 2006, falling short of the time requirement. (A full list of component companies is provided at the end.)
@include('site.elements.media.image', ['fileId' => 101, 'attributes' => ['class' => 'aligncenter size-full wp-image-22490', 'border' => '0', 'width' => '684', 'height' => '463']])
The findings are interesting. First, real estate is a profitable industry. Based on research by Dr. Ed Yardeni, the reported net profit margin for the S&P 500 was 7.7% in 2014. For comparison, all four major property types were well in excess, ranging from 15.2% in the office sector to 61.7% in retail during the same time period. Second, since reporting a disastrous 2010, industrial has shown incredible momentum as longer-term lease expirations are being marked to market. Third, in terms of net profit margins, retail and apartment performance stand out. Over the past 10 years of operating results, the average profit margin is as follows:

Retail (28.7%)
Apartment (23.7%)c
Office (16.5%)
Industrial (10.8%)

It is important to remember reported net income is subject to one-time events which can dramatically impact the results. For instance, in 2010, industrial performance was heavily impacted by ProL...]]>
    </summary>
                <category type="html">
            <![CDATA[Asset Optimization]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[10 Ways your Maintenance Team can Improve the Resident Experience]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/10-ways-maintenance-team-can-improve-resident-experience/"/>
    <id>https://www.realpage.com/blog/10-ways-maintenance-team-can-improve-resident-experience/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[How many times do your residents see the leasing staff compared to the maintenance team? Think about it. Before online payments, leasing office staff could count on seeing a resident up to a dozen times a year, at least when the rent was due. Now with conveniences such as resident portals and online leasing, residents are probably venturing to the leasing office far fewer times. Maintenance teams are out in the community working on maintenance issues or repairs. Or, they are seen working in and around apartment buildings, giving a big opportunity for maintenance techs to have face time with residents.
Making the Most of your Maintenance Team
That’s why maintenance team members need to understand their role in the customer experience, says Paul Rhodes National Maintenance and Safety Instructor for the National Apartment Association Education Institute (NAAEI). Because a resident may be more likely to put a face with a community through contact with maintenance personnel, technicians need to be on top of their games at all times.
“Almost every day, residents may see maintenance because they’re doing service requests,” Rhodes says. “It’s important that maintenance personnel have clean uniforms, show confidence and professionalism, and look like they know that they are doing. Maintenance has to understand how they are perceived and their role in the resident experience.”
Rhodes offers 10 ways that maintenance teams can improve the resident experience:
@include('site.elements.media.image', ['fileId' => 60, 'attributes' => ['class' => 'aligncenter size-full wp-image-25473', 'border' => '0', 'width' => '1000', 'height' => '668']])
1. Standardize parts and products throughout the property
Streamlining the types of products and parts used throughout each unit of the property will simplify service processes and lead to quicker resolution of maintenance issues and repairs. For example, a property should use the same type of vanity faucet or doorknob throughout the prope...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2026-03-04T06:52:42-06:00</updated>
</entry>
<entry>
    <title><![CDATA[How to Accept and Make Online Payments Easier for Residents]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/accept-make-online-payments-easier-residents/"/>
    <id>https://www.realpage.com/blog/accept-make-online-payments-easier-residents/</id>
    <author>
        <name> <![CDATA[Tim Blackwell]]></name>
    </author>
    <summary type="html">
        <![CDATA[A&nbsp;growing number of retail, entertainment, and travel outlets are turning to self-service checkout kiosks for their customer service needs. For many businesses, kiosks have the ability to enable customers to make their purchases or check in quicker and avoid lines waiting for an agent or cashier. It&rsquo;s another solution that allows people to go use their money online, at their own convenience.
In the apartment industry, residents have those same expectations. Industry data shows that a majority of residents want to pay for rent online, ideally by credit card.
Online payments give residents options
Providing a means for residents to pay rent online, quick and easily, helps apartments keep up-to-date with consumer purchasing preferences. With online payments, your residents gain control over how they pay, anywhere, on any device, around the clock. They can even set up recurring payments so their rent is automatically deducted from their account every month.
It&rsquo;s easy to accept online payments for both residents and property staff, says Jeremy Ford, a Payments Industry Principal at RealPage, Inc.
&ldquo;Automated payment systems are transforming the way apartments do business and residents pay their rent,&rdquo; he said. &ldquo;There are several ways that online payments provide convenience for the resident and create efficiencies for the property management team.&rdquo;
Here are a few:
Taking payments online or at self-service kiosks
Online portals and self-service kiosks at apartment communities provide residents with the convenience of paying securely over the internet. Portals integrated with a property management system enable residents to either pay in the privacy of their homes via desktop or mobile technology or at a station provided by management, usually set up in the leasing office or business center.
Residents log into the system, make their payment, and the transaction is immediately posted to the Resident Ledger. The automated proc...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-01-22T03:13:52-06:00</updated>
</entry>
<entry>
    <title><![CDATA[Five Energy Management Designations and Certifications Worth Investing In]]></title>
    <link rel="alternate" href="https://www.realpage.com/blog/five-energy-management-designations-and-certifications/"/>
    <id>https://www.realpage.com/blog/five-energy-management-designations-and-certifications/</id>
    <author>
        <name> <![CDATA[Dan Gaddis]]></name>
    </author>
    <summary type="html">
        <![CDATA[You know that going green and implementing an energy management program are not only the responsible things to do, but let&rsquo;s be honest: there is some serious green to be made by going green. But becoming environmentally responsible and an energy management pro requires not only effort and some expense to gain those large ROI numbers, it requires expertise.
Do you have an energy manager or consultant on staff or someone willing to fulfill that role? Someone who monitors your energy projects to insure they are saving all the money they should; or review the utility expenses and billing errors for your communities; or finds leaks before their expense runs rampant for months; or find low hanging fruit and free incentives; or understands utility rates, structures, tariffs and tax exemption status?
There is significant ROI to be found by property management companies who have access to this expertise and fortunately you have options from third party providers or investing in your employees with training and certifications.
Hire an Energy Consulting Service
The first option is to hire an energy management advisory service provider who will work with you to monitor all utility data, analyze energy reports, and manage energy projects. Some multifamily utility billing &amp; invoice processing providers also provide these services. The service provider can provide increased intelligence about energy costs, tax exemption opportunities and volatility; help to identify cost savings opportunities related to utility expenses; make recommendations on how to design and manage an optimal utility procurement strategy to reduce expenses; and suggest and accurately calculate payback on new ROI projects.
Invest in Energy Management Certifications
Having an entire advisory service dedicated to delivering energy efficiency and profits can take a huge load off your staff. However, organizations with a highly analytical and energy-inspired individual may wish to allocate some of t...]]>
    </summary>
                <category type="html">
            <![CDATA[Property Operations]]>
        </category>
        <updated>2025-04-03T12:22:41-05:00</updated>
</entry>
</feed>
