The Results

Measuring Revenue Improvement

When it comes right down to it, revenue management is about one thing: your bottom line. And that’s where Price Optimizer really delivers. Price Optimizer users enjoy a sustained revenue premium of two to five percent over comparable properties not using the solution. That’s a huge return on your investment in Price Optimizer, and a significant difference in profitability between properties using Price Optimizer and those that aren’t.

What’s more, this revenue premium has been proven to hold up in every kind of market: whether up, down, flat, or rapidly-changing.

So how do we measure success? The same way you do: effective rent, occupancy, and revenue. These numbers are available for you to review daily -- by floor plan, property, or across your entire portfolio. And all numbers are based on up-to-the-day data.

The key metric we use to measure profit improvement is your revenue per available square foot (net rentable). We track the performance of Price Optimizer properties against comparable submarket properties as well. And, we carry out a number of activities to ensure Price Optimizer is being used to its fullest advantage.

This includes compliance reporting, secret lease shopping, and anonymous surveys of operations personnel, to learn where more training or support might be useful.

In addition to the core benefit of improved revenue performance, there are the other important benefits of Price Optimizer. Including time and effort saved in making pricing decisions, consistency in pricing methodology, broader pricing options you can offer to prospects, and more. In fact, some customers consider these “hidden” benefits just as important as the direct revenue premium they achieve.

Click here to watch a presentation about how Price Optimizer clients are outperforming their submarkets across the nation.