The Price Optimizer Difference

Transparent Pricing Process

Other solutions use a “black box” approach. Information goes into the box, and a recommended price comes out – but you can’t see how the system arrived at this price, or add your operational expertise to the decision-making process. You’re being asked to take a leap of faith – basically, to hand over control of your pricing decisions to a mysterious black box.

Price Optimizer, on the other hand, is built around a “glass box” approach. All of the key variables used to arrive at the recommended price are displayed: your available inventory, your leasing velocity, your recently achieved rental rates, your market position and more. The glass box not only gives you a window into the underlying methodology, but also allows you to blend your knowledge with our science in making the right pricing decisions.

Data Quality that is Second to None

Nobody else comes close to the quality, quantity, and accuracy of the data we use to generate recommended pricing. Only Price Optimizer is fed by actual lease transaction data from the RealPage database of millions of units nationwide. These are real, signed leases that are leveraged by our system every day – not “asking rents” or traffic data, which are used by other solutions. Our lease transaction data is also supplemented by the information tracked by our MPF Research team, the most trusted source for market intelligence for decades.

Exclusive Focus on Multifamily

The Price Optimizer team consists exclusively of multifamily specialists. That’s all we do – unlike other solution providers, who focus most of their resources on providing solutions to other industries. In addition to our multifamily revenue management experts and PhD’s, we have a large, experienced team of industry veterans with extensive backgrounds in pricing and performance management. And our system was built from the ground up specifically for multifamily, not adapted from another industry. This makes a significant difference in performance results.

Works With All Major Property Management Systems

Price Optimizer is by far the most “open” revenue management solution for multifamily. It works with all major property management systems, including OneSite, Yardi, and MRI. Even if you have multiple fee managers using different property management systems, Price Optimizer can interface with all of them, establishing consistency in your pricing across all of your properties. And, it can distribute your prices to any online marketing channel.

Works with All Property Types and Sizes

Users range from large public REITs to small private companies, managing anywhere from one property to hundreds, in all asset classes and in markets across the country.

Whether you’re leasing up a property that has just completed construction, managing a stable property, undergoing renovations to reposition the asset or planning to sell it in the near future, Price Optimizer has a model that meets your needs. Our solution works with multiple asset types and can be configured to address every phase of a property’s lifecycle: