The YieldStar Team

Janine has more than 15 years of experience in helping real estate companies capitalize on the opportunities afforded by innovative technology. As president of YieldStar, she is responsible for delivering RealPage's revenue management solutions to the multifamily industry. Prior to joining the company, Janine was senior vice president of administrative services at JPI Companies, where she was responsible for the redesign of the company's financial and administrative service functions, including the implementation of J.D. Edwards and various custom, web-based client service applications. Prior to JPI, she served as a senior manager within KPMG's real estate consulting practice, working with numerous industry leaders to maximize their organization's capabilities through the implementation of technology solutions, combined with business process and organizational redesign.

Jason brings over 30 years of experience in systems analysis, statistical analysis, forecasting, optimization, pricing, and revenue management to YieldStar. With a Ph.D in Operations Research, Jason is instrumental in the design and refinement of the Price Optimizer revenue management solution and associated product offerings.

Prior to joining YieldStar, Assia served as Director of Business Analytics for UDR and as Director of Revenue Management for Archstone-Smith, where she oversaw the deployment and use of revenue management for their portfolio. She spent over 6 years at i2 Technologies architecting and project managing the development of various business analytics solutions. Assia earned a Ph.D in Operations Research and is dedicated to the ongoing advancement of YieldStar’s revenue management solution and related product offerings.

Keith is responsible for the ongoing education of the multifamily industry on the benefits and best practices associated with revenue management. Involved with Price Optimizer since its inception, Keith has been an integral part of the growth and successful adoption of revenue management overall. Keith brings 9 years of experience in pricing and asset performance evaluation to YieldStar, following a career at JPI, which included involvement in key strategic initiatives related to portfolio diversification, asset site selection and ongoing operational performance improvement.

Kurt is responsible for managing product development and support for the Price Optimizer revenue management solution. With deep technical experience and an M.B.A in Finance, Kurt brings over 15 years of industry specific expertise and product development to YieldStar. He has established a successful track record for ensuring product quality and for consistently delivering exceptional support to his clients.

Lori possesses 11 years of experience implementing technology solutions and process improvement for multifamily real estate. She is responsible for overseeing all revenue management implementations for YieldStar. In her tenure with the organization, she has led the development of best practices to ensure successful deployment of Price Optimizer and related business practices by our clients. Lori’s career includes more than eight years with RealPage in product implementation. Prior to RealPage, Lori worked with Yardi in a product development role and with Fairfield Residential in Property Operations.

Rich Hughes is a veteran of creating and deploying revenue management solutions in the multi-family housing industry. Prior to joining RealPage Rich worked with LRO at Archstone-Smith, then moved to AMLI Residential where he created their ‘Rent Cheque’ pricing platform and was instrumental in implementing their ‘SMART Office’ and online leasing initiatives. Rich studied revenue management and data driven marketing during his master’s degree at Cornell University. Rich brings a decade of experience in product design and implementation and is a sought after contributor for leading industry trade publications and conferences on the subjects of revenue management and digital marketing.